Abra enhances e-commerce stores by implementing automated discounts and promotions. Its primary functionality involves auto-applying discounts to customers’ carts and all pages before checkout, ensuring that the shopping experience is streamlined and that customers are always presented with the most current discounted prices. The dynamic updating of prices based on discount settings is a key part of this feature. To boost sales, Abra uses popups and custom theme sections aimed at engaging customers, which can lead to higher conversion rates. Notifying buyers when their discounts have been applied further enhances the user experience.

The app also includes functionalities for adding free gifts, a strategy that can be particularly effective during special promotions or holiday seasons. This aspect of the app is aimed at converting customers through additional incentives. Furthermore, Abra allows for the running of multiple promotions tailored to different customer segments. This segmentation is useful for targeted marketing campaigns, allowing businesses to attract specific groups of customers with tailored offers.

In terms of pricing and user feedback, Abra offers various plans starting from $19 per month, with a 7-day free trial. The pricing scales up based on the features and level of support required. Users have generally given positive reviews, highlighting the app’s effectiveness in increasing conversions and the quality of customer support.