Google Ads & Shopping AI: ST app, also known as the Traffic Booster by StoreYa, is designed to simplify and enhance online advertising for Shopify merchants. This app leverages AI to optimize Google Ads campaigns, aiming to boost conversions while lowering costs. It also enriches and manages product feeds for Google Shopping, ensuring that product listings are effectively targeted to reach the right audience.

One of the standout features is its automated campaign management. The app handles everything from keyword setup to real-time bid adjustments, reducing the time and effort merchants need to invest. Additionally, it includes an advertising budget within its pricing plans, making it easier for merchants to manage costs.

The app is particularly valued for its ease of use and comprehensive customer support. Merchants appreciate the quick setup process and the user-friendly interface, which allows them to launch campaigns quickly. The app also integrates seamlessly with platforms like Google Merchant Center, Facebook Ads, and Bing Ads, providing a unified approach to online advertising.

Customers have reported significant improvements in traffic and sales, with some mentioning up to 15x return on ad spend (ROAS). However, there are mixed reviews, with some users pointing out occasional technical issues and variable customer support experiences. Overall, the app is well-regarded for its ability to automate and optimize advertising efforts, making it a valuable tool for Shopify store owners looking to scale their business efficiently