Hextom: SMS & Push Marketing is a powerful Shopify app designed to boost revenue and recover lost sales through SMS and web push marketing campaigns and automations. This app stands out for its ability to grow subscriber lists and create sales-boosting campaigns with ease. Launched by Hextom Inc, it has become a go-to tool for many Shopify store owners. The app excels in recovering lost sales with its abandoned cart and checkout automations. It drives new sales through back-in-stock and price-drop alert automations. One of its key features is a smart balancing algorithm that delivers messages through the optimal channel for each subscriber, thus avoiding duplicate messages. This ensures that each communication is as effective as possible. Users can create fully customizable popups to grow their SMS and web push subscribers, and set up multi-channel campaigns in minutes. The app automates the recovery of abandoned carts, abandoned checkouts, and abandoned browsers. It also sends automatic back-in-stock and price drop reminders to drive new sales. The app allows messages to be sent to every subscriber via the optimal channels, which is a unique feature that enhances the effectiveness of the campaigns.
Hextom offers a free plan, which includes unlimited push subscribers, 1000 push messages, and features like marketing campaign automation and customizable opt-in popups. For businesses looking for more advanced features, there are paid plans available. The Business Plan, priced at $15/month, includes 10,000 push messages, unlimited SMS subscribers, SMS marketing, abandoned cart recovery, and campaign scheduling. The Enterprise Plan, at $50/month, offers 50,000 push messages and additional features like campaign sent and delivery scheduling and unique discount codes.
Merchants appreciate the app for its user-friendly interface, easy setup, and variety of features, including abandoned cart recovery, order updates, and promotional campaigns. They value its automation capabilities and potential to boost sales and traffic. However, some users have reported issues with slow customer support and technical problems, such as difficulties in importing current push subscribers and font changes not displaying correctly on buttons.
- Free plan available
- Easily notify customers without phone number or email address
- Retarget abandoned browsing and carts as well as abandoned checkouts
- Send discount codes and other promotions to get customers back to your store
- Set the perfect customized time to send the push notifications
- Auto-segmentation of subscribers into groups
- Segment by price, frequency of visit, win-backs, etc.
- Back in stock and price drop notifications provided
- Shipping and welcome notifications included
- Supports Mac, Windows and Android with Edge, Chrome, Firefox, and Opera browsers
- Simple to set up
- Email support for all versions
- Some confusion with getting started for users
- While being promoted as free on Shopify app store – there are paid versions that unlock certain important features