MIDA: Heatmap, Record & Replay provides a variety of features designed to improve the understanding and analysis of customer behavior on e-commerce sites. The session recording feature replays customer visits on the online store, offering a detailed view of customer actions and interactions. This insight is vital for understanding user behavior and tailoring the user experience accordingly. Heatmaps in MIDA visually display the most engaging areas of the website. These are sections where users frequently click, move, or scroll, revealing patterns in user interaction and interest. The app offers comprehensive analytics to track and report essential customer data, including checkout activities and add-to-cart sessions. This data is crucial for informed decision-making to enhance the shopping experience and boost conversion rates.
Regarding pricing, MIDA offers a 14-day free trial and various pricing plans. The free plan caters to up to 400 unique visitors per month, the Basic plan at $10/month supports 2000 unique visitors, and the Advanced plan at $30/month accommodates 10000 unique visitors. Each plan includes features like session recordings, heatmaps, live view, and the ability to exclude certain countries/IPs from analytics. Unique to MIDA are features like the ability to reset recordings, download recordings (available in the Advanced plan), and create and view survey analytics. The app also allows users to exclude specific countries or IPs from analytics, enabling more targeted insights.
- 14 day free trial
- Free plan available
- The app's session recording feature allows users to replay customer visits for analyzing user behavior on the website
- Heatmaps in the app show areas of the website where there is significant user interaction
- It includes analytics capabilities to track customer activities, such as checkouts and cart additions
- The app has event-based filters to categorize session recordings by specific customer actions
- It is designed for easy integration with Shopify and offers a user-friendly interface
- MIDA provides customer support through email and phone, along with an extensive FAQ section
- Unique features of the app include the ability to reset recordings, download recordings, and create and view survey analytics
- The app also supports multiple languages, catering to a diverse user base
- The free version's visitor recording limit is too low for some users
- Essential features like visitor source tracking are missing in the free plan