Omnisend is an email and SMS marketing automation app tailored for e-commerce stores on Shopify. It offers a range of features to enhance sales, including personalized email and SMS marketing with automated workflows for abandoned carts and welcome messages. The app aids in building email lists with interactive tools such as landing pages, exit-intent popups, and various signup forms. Additionally, Omnisend provides numerous ready-made templates, simplifying the creation of professional emails without requiring coding skills.
The app’s pricing structure includes a free plan for up to 250 contacts, offering 500 emails and 60 global SMS per month. The Standard plan, at $16/month, expands this to 6,000 emails and includes additional services like a customer success manager. For larger needs, the Pro plan at $59/month allows up to 2500 contacts, offering unlimited emails, free global SMS, advanced reporting, and 24/7 priority support. Across all plans, Omnisend ensures round-the-clock email and live chat support, emphasizing accessibility and user assistance.
- Free plan available
- There are more than 20 ready-made automations available for personalizing marketing
- User-friendly interface, appreciated for its simplicity and ease of use
- Capabilities for both email and SMS campaigns, along with effective audience segmentation tools
- Customizable templates that are easy to use, enhancing the email creation process
- In-depth analytics and reporting features, providing valuable insights into campaign performances
- Stress-free integration with Shopify, ensuring smooth operation and data synchronization
- Tools for cleaning up bad emails, maintaining the quality and effectiveness of email lists
- Responsive and expert customer support, available to assist users with their queries
- Fair pricing, considered reasonable by users, with some reporting increased conversions and sales
- A/B testing tool, useful for understanding and improving customer communication
- Fewer email template options compared to competitors
- Notable cost increase between Standard and Pro plans