OmniTrack Facebook Pixel

OmniTrack Facebook Pixel enhances the shopping experience by providing stable and accurate tracking data across platforms like Facebook, Google, and TikTok. Launched in February 2022, it merges various tracking technologies into one streamlined application for store owners.

This app tackles tracking issues that arose with iOS 14+ updates. It uses Facebook’s Conversions API (CAPI) to send more accurate event data to Facebook, thereby improving ad Return On Ad Spend (ROAS) without the need for coding skills. Moreover, Omnitrack allows the easy installation of multiple Facebook Pixels, enabling store owners to test, backup, and optimize collection Pixels. It also features server-side tracking with Facebook’s Events API, enhancing conversion tracking accuracy.

Its key features include UTM tag automation, Pixel reports, Facebook Catalog, and a multi-Audience builder, all aimed at boosting marketing efforts. The app has various plans starting at $7.99/month, each offering a 7-day free trial to cater to different business needs.

Users benefit from improved ad tracking accuracy, simplified return on ad spend tracking, and increased marketing efficiency. The server-side tracking integration resolves privacy update issues, providing stable and accurate data to improve marketing effectiveness and efficiency for better-targeted ads and optimization strategies.

Omnitrack’s design and usability are user-friendly, with features that integrate seamlessly with the latest Shopify themes. The setup process is quick and straightforward, requiring no coding knowledge. The app also provides dedicated support and various resources to help users maximize its potential.