The “Socialwidget – Instagram Feed” app on the Shopify App Store is designed to enrich the shopping experience by integrating social media content into Shopify stores. It enables users to embed shoppable Instagram galleries and TikTok videos on their websites, aiming to boost conversions and build store trust. The app offers customization through various aesthetically pleasing, responsive templates that require no coding. Features include tagging up to five items per photo or video, sorting posts from Instagram hashtags, and displaying the store’s Instagram profile to grow followers. The app has several pricing plans, including a free Starter Plan and progressively advanced plans like Standard, Professional, and Advanced, priced at $9.90, $19.90, and $49.90 per month, respectively. These plans offer enhanced features such as TikTok integration, ‘hot selling’ badges, additional feeds and galleries, and more frequent auto-syncing. The overall goal is to enhance the online store’s visual appeal, engage customers, and increase sales and social media following.