Tolstoy Shoppable Video & UGC
Tolstoy Shoppable Video & UGC is a Shopify app designed to revolutionize the shopping experience on Shopify stores by integrating shoppable videos directly into websites, emails, SMS, and the Shop App. Launched in December 2020, Tolstoy has quickly become popular among businesses for its user-friendly interface, smooth integration capabilities, and its unique approach to enhancing customer engagement and conversions through video content.
The app allows store owners to easily feature their videos on the Shop app’s home feed, seen by over a million users daily, at no extra cost. It supports shoppable videos, enabling customers to add products to their cart, share, and search directly within the videos. This is particularly advantageous for leveraging content from platforms like Instagram and TikTok by automatically pulling videos into the Shopify store environment.
One of the standout features of Tolstoy is its AI-powered personalized video feeds, which are tailored to each user’s preferences, facilitating product discovery and enhancing the shopping experience. This AI-driven approach ensures that customers see content that is most relevant to them, increasing the likelihood of engagement and purchases.
Tolstoy is praised for its ability to increase sales and conversion rates through interactive content. Merchants value the app for its ability to humanize brands, offer personalized shopping experiences, and provide valuable marketing analytics. The app’s no-stress integration with Shopify, Instagram, and other platforms, alongside its user-friendly interface and responsive customer support team, are frequently highlighted by users.
The app offers a variety of plans, including a free tier that allows businesses to be featured on the Shop app’s home feed and share videos via email and SMS. The Pro and Business plans offer additional features such as unlimited shoppable and interactive videos, AI-powered feeds, custom branding, analytics, and VIP support, catering to businesses of all sizes.
- Free plan available
- 14 day free trial
- Enables the easy addition of shoppable videos to Shopify sites, enhancing customer engagement without affecting site speed
- Features AI-powered personalized video feeds that cater to each user's preferences, improving product discovery
- Offers stress-free integration with platforms like Instagram and TikTok, allowing automatic video imports for a cohesive marketing strategy
- Users can feature their videos on the Shop App's home feed, reaching over a million users daily at no additional cost
- Supports direct in-video shopping actions like add-to-cart and search, creating a streamlined buying process
- Provides detailed analytics, offering insights into customer behavior and video performance to inform marketing strategies
- With Tolstoy, businesses can humanize their brand and offer personalized shopping experiences through user-generated content and video reviews
- Facilitates the sharing of videos across emails and SMS, expanding the reach of video marketing campaigns beyond the website
- Free plan is very limited compared to some of the paid plans
- Analytics only available on the paid plan
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