Top 5 Best Shopify Ads Apps [November, 2024]
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Top 5 Best Shopify Ads Apps [November, 2024]

By Giles Thomas | Last updated September 20, 2024

This guide helps ecommerce store owners to compare and find the best Ads apps for Shopify. Ads apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Ads, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.

This guide compares five companies for merchants to review and find the optimal Ads app for their needs. To help them make an informed decision, a quick comparison table of the best Ads Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

best-shopify-ads-apps

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Quick comparison of the best Shopify Ads apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1 BixGrow: Affiliate Marketing BixGrow $9/month 5.0/5 ⭐️ yes image Get app
2 Tolstoy Shoppable Video & UGC Tolstoy $19/month 5/5 ⭐️ yes image Get app
3 Omega – Pixels & TikShop Sync Omega $12.99/month 5.0/5 ⭐️ no image Get app
4 PixelPro for your TikTok Pixel AdTrace $27/month 4.9/5 ⭐️ no image Get app
5 AfterShip Traffic & Ads AfterShip 4.8/5 ⭐️ no image Get app

Top Shopify Ads apps reviewed

Table of contents:
  1. BixGrow: Affiliate Marketing
  2. Tolstoy Shoppable Video & UGC
  3. Omega – Pixels & TikShop Sync
  4. PixelPro for your TikTok Pixel
  5. AfterShip Traffic & Ads

BixGrow: Affiliate Marketing

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BixGrow: Affiliate Marketing is a Shopify app designed to help businesses boost sales by utilizing affiliate and referral marketing. This app offers tools for creating flexible commission structures, tracking affiliate sales, and rewarding affiliates with customized links or discount codes. BixGrow’s multi-level marketing feature allows affiliates to recruit others, which can lead to exponential growth as the network expands. The app also includes an easy-to-use interface that integrates directly with Shopify, making it accessible for business owners without extensive technical knowledge.

BixGrow supports a range of tracking options, including affiliate links, coupon codes, and email tracking. It also allows businesses to create custom affiliate dashboards and portals, ensuring brand consistency and a personalized user experience. Real-time analytics help merchants monitor affiliate performance and optimize campaigns. The app’s integration with platforms like PayPal and Klaviyo streamlines payments and email marketing efforts, making it a comprehensive tool for businesses looking to scale through affiliate marketing.

  • Free plan is available
  • 14 day free trial is available
  • Flexible commission types for products, lifetime commissions, and tiered rewards
  • Multi-level marketing allows affiliates to recruit others for network growth
  • Tracks affiliate performance via links, coupons, and email with fraud protection
  • Custom affiliate dashboards for personalized branding
  • Seamless integration with Shopify, PayPal, Klaviyo, and Mailchimp
  • Auto-generated links and coupons for easier affiliate management
  • Real-time analytics and performance reports for affiliates
  • Multiple language support and user-friendly interface
  • Users report occasional issues with affiliate links or landing pages not working​
Demo Store Get App

Tolstoy Shoppable Video & UGC

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Tolstoy Shoppable Video & UGC is a Shopify app designed to revolutionize the shopping experience on Shopify stores by integrating shoppable videos directly into websites, emails, SMS, and the Shop App. Launched in December 2020, Tolstoy has quickly become popular among businesses for its user-friendly interface, smooth integration capabilities, and its unique approach to enhancing customer engagement and conversions through video content​​​​.

The app allows store owners to easily feature their videos on the Shop app’s home feed, seen by over a million users daily, at no extra cost. It supports shoppable videos, enabling customers to add products to their cart, share, and search directly within the videos. This is particularly advantageous for leveraging content from platforms like Instagram and TikTok by automatically pulling videos into the Shopify store environment​​​​.

One of the standout features of Tolstoy is its AI-powered personalized video feeds, which are tailored to each user’s preferences, facilitating product discovery and enhancing the shopping experience. This AI-driven approach ensures that customers see content that is most relevant to them, increasing the likelihood of engagement and purchases​​​​.

Tolstoy is praised for its ability to increase sales and conversion rates through interactive content. Merchants value the app for its ability to humanize brands, offer personalized shopping experiences, and provide valuable marketing analytics. The app’s no-stress integration with Shopify, Instagram, and other platforms, alongside its user-friendly interface and responsive customer support team, are frequently highlighted by users​​.

The app offers a variety of plans, including a free tier that allows businesses to be featured on the Shop app’s home feed and share videos via email and SMS. The Pro and Business plans offer additional features such as unlimited shoppable and interactive videos, AI-powered feeds, custom branding, analytics, and VIP support, catering to businesses of all sizes​​​​.

  • Free plan available
  • 14 day free trial
  • Enables the easy addition of shoppable videos to Shopify sites, enhancing customer engagement without affecting site speed​​
  • Features AI-powered personalized video feeds that cater to each user's preferences, improving product discovery​​
  • Offers stress-free integration with platforms like Instagram and TikTok, allowing automatic video imports for a cohesive marketing strategy​​​​
  • Users can feature their videos on the Shop App's home feed, reaching over a million users daily at no additional cost​​​​
  • Supports direct in-video shopping actions like add-to-cart and search, creating a streamlined buying process​​​​
  • Provides detailed analytics, offering insights into customer behavior and video performance to inform marketing strategies​​​​
  • With Tolstoy, businesses can humanize their brand and offer personalized shopping experiences through user-generated content and video reviews​​
  • Facilitates the sharing of videos across emails and SMS, expanding the reach of video marketing campaigns beyond the website​​​​
  • Free plan is very limited compared to some of the paid plans
  • Analytics only available on the paid plan
Demo Store Get App

Omega – Pixels & TikShop Sync

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Omega – Pixels & TikShop Sync is a powerful Shopify app that helps merchants enhance their TikTok advertising efforts. It integrates multiple TikTok Pixels and the Events API, allowing for accurate tracking and data collection. The app automatically syncs your product catalog hourly, which means your TikTok shop always displays up-to-date products. This feature saves time and ensures seamless ad targeting.

One of the standout features is the combination of Pixels and the Events API, which offers deeper insights into ad performance and improves attribution accuracy. Merchants can manage dynamic product ads and collection ads more efficiently, scaling their campaigns with precision. The app also simplifies pixel installation, eliminating the need for coding knowledge.

Customer support is a key benefit, with many users praising the responsiveness and expertise of the support team. The app works seamlessly with TikTok, Shopify, and other platforms, making it a comprehensive solution for TikTok advertising. It is ideal for businesses looking to scale​.

  • Free plan is available
  • 3 day free trial is available
  • Manage multiple TikTok Pixels without coding
  • Use the Events API for accurate ad data tracking
  • Sync your product catalog with TikTok hourly
  • Automate dynamic and collection ads for better scalability
  • Gain insights into ad performance and optimize campaigns
  • Excellent customer support with quick response times
  • Seamless integration with Shopify and TikTok
  • While most find the support team helpful, some experienced slower response times during high-traffic periods​
Demo Store Get App

PixelPro for your TikTok Pixel

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PixelPro for your TikTok Pixel is an essential app for Shopify merchants aiming to optimize their TikTok ad campaigns. It integrates seamlessly with Shopify, allowing merchants to track key events like website visits, conversions, and purchases more accurately. With multiple pixel support, businesses can manage different ad campaigns and collect valuable data on customer behavior. This functionality helps in refining ad strategies and maximizing return on investment.

The app also offers enhanced event tracking, ensuring that important actions such as checkout or adding items to the cart are properly captured. Users benefit from detailed analytics, visual reports, and real-time insights that simplify decision-making. These features help businesses adjust their ad spending and targeting strategies effectively.

PixelPro’s interface is user-friendly, making pixel setup quick and easy for both beginners and experienced merchants. The app’s customer support is highly rated, with users praising the team’s responsiveness and assistance in resolving any issues. Overall, PixelPro stands out for its robust tracking, reporting, and seamless integration.

  • Free plan is available
  • Easy installation of TikTok Pixels without coding
  • Event reporting for tracking traffic, conversions, and revenue
  • Visualize data to gain actionable insights for campaigns
  • Supports multiple pixels for tracking different campaigns
  • Responsive customer support for complex integrations
  • Integrates seamlessly with TikTok, Google, and Facebook
  • Offers tiered pricing based on tracked order volumes
  • No free trial is available
  • Some users experience delays in setup that require extra troubleshooting
Demo Store Get App

AfterShip Traffic & Ads

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AfterShip Traffic & Ads is a Shopify app that helps merchants drive traffic through a unique ad exchange system. Merchants can promote their products on other Shopify stores while displaying partner ads on their own site. This system allows businesses to attract high-intent customers without spending on traditional ads. The setup is easy, requiring just a few clicks to get started. Merchants can select up to five products to promote and customize the appearance of their ads, ensuring alignment with their brand style.

The app offers features such as ad category exclusion, so merchants control which types of ads are displayed. Users can monitor their ad performance with analytics that show impressions, clicks, and click-through rates. AfterShip Traffic & Ads also provides a seamless dashboard, making campaign management simple. Customer support is highly responsive, offering assistance when needed. This free tool is an excellent choice for new and small businesses looking to expand their reach without heavy marketing costs.

  • Free plan is available
  • Ad exchange promotes your products on partner Shopify stores, driving quality traffic for free
  • One-click setup enables quick and easy campaign launches without technical skills
  • Select and promote up to five products at a time on other stores
  • Customize your ads to match your brand and control which categories display on your site
  • Real-time performance analytics track impressions, clicks, and click-through rates
  • Exclude unwanted ad categories to maintain control over store content
  • Free tool ideal for both new and small businesses looking to boost exposure
  • Seamless integration with Shopify for easy ad management and tracking
  • 24/7 responsive customer support to assist with setup and troubleshooting
  • Automatically drive high-purchase-intent traffic to your store with minimal effort
  • No free plan is available
  • Some users report low-quality traffic with limited conversions
Demo Store Get App

How to Find The Best Ads Shopify App?

 

These five Ads apps for Shopify are ranked based on the following criteria: 

  • Features 
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates 
  • Pros and cons
  • Built for Shopify badge 
  • Reviews and assessment by AcquireConvert

What are Shopify Ads apps?

Shopify Ads apps are tools that help online store owners create, manage, and optimize advertisements to drive traffic and increase sales. These apps allow merchants to set up and run ads across various platforms, such as Google, Facebook, Instagram, and TikTok, directly from their Shopify dashboard. By using these apps, store owners can target the right audience and monitor ad performance in real time.

A key feature of Shopify Ads apps is the ability to create customized ad campaigns for specific products, collections, or seasonal promotions. These campaigns can be tailored to the store’s target audience based on demographics, location, and shopping behavior. This ensures that ads are seen by potential customers who are most likely to make a purchase.

Another important feature is the integration of analytics and reporting tools. Shopify Ads apps offer detailed insights into ad performance, including impressions, clicks, conversions, and return on ad spend (ROAS). This data allows merchants to adjust their ad strategies and optimize campaigns for better results.

Many Shopify Ads apps also automate ad creation and bidding, making it easier for merchants to manage campaigns without needing expert knowledge. Some apps offer templates and presets for ads, streamlining the process of launching effective campaigns.

Customization is another benefit, allowing store owners to control the look and feel of their ads to match their branding. Additionally, these apps often integrate with Shopify’s inventory and product data, ensuring that only available products are promoted.

Overall, Shopify Ads apps provide a convenient way to boost traffic, reach a wider audience, and increase conversions. They are particularly useful for store owners looking to scale their advertising efforts without the need for extensive marketing experience.

 

What is the best way to send a Ads notification to customers?

The best way to send an ads notification to customers involves clear messaging, strategic timing, and leveraging reliable tools. First, use automated notification systems provided by Shopify Ads apps or other marketing tools to ensure that notifications are timely and consistent. These tools allow you to automate the process of sending ads or promotional updates through multiple channels like email, SMS, or push notifications.

Personalization is key. Address customers by name and tailor the message to include product recommendations based on their browsing or purchase history. Personalized messages make ads more relevant and increase engagement rates.

Using multiple channels can enhance reach. By sending notifications through various platforms—such as email, SMS, and push notifications—you can ensure customers receive the information in their preferred format, boosting the likelihood of conversion.

Timing matters. Send notifications at optimal times, such as when launching new products, running limited-time offers, or during key shopping seasons. This ensures your message reaches customers when they are more likely to act.

Lastly, keep the messaging clear and concise. Highlight key offers or discounts without overwhelming the customer with too much information. This balance between clarity and relevance enhances the overall effectiveness of your ads.

By combining automated tools, personalization, multi-channel delivery, and well-timed communication, you can maximize the impact of your ads notifications and drive conversions.

 

Do Ads convert to sales?

 

Yes, ads can effectively convert to sales. When customers see an advertisement, particularly one that is well-targeted, it can drive them to engage with the promoted product or service. Ads that create urgency, such as limited-time offers or discounts, are particularly effective at increasing conversion rates. Customers are more likely to make a purchase when they perceive a deal or exclusivity in the offer.

Advertisements also serve to raise awareness about products, driving customers to explore new items they might not have encountered otherwise. When ads are personalized, showing customers products they are already interested in or have browsed, the likelihood of converting to a sale increases significantly.

For merchants, ads provide valuable insights into customer behavior, helping optimize future campaigns for even better results. Ads allow businesses to reach broader audiences, retarget potential buyers, and create stronger connections with their existing customers, all contributing to higher sales conversion rates.

In summary, ads are an essential tool for driving sales by capturing customer attention, building urgency, and delivering personalized offers.

 

Conclusion: Best Shopify Ads Apps

 

It requires time and effort to compare and evaluate features of the various different Ads Shopify apps to find the ideal option. 

Shopify store owners must evaluate relevant information to make the optimal choice for their needs. 

This guide does the challenging work for merchants by comparing and evaluating the top choices for different Ads Shopify apps. The results of our analysis of the best Ads Shopify apps are listed below:

  1. BixGrow: Affiliate Marketing
  2. Tolstoy Shoppable Video & UGC
  3. Omega – Pixels & TikShop Sync
  4. PixelPro for your TikTok Pixel
  5. AfterShip Traffic & Ads
Giles Thomas is the author of AcquireConvert.com. He is an experienced ecommerce expert. He is the CEO of Whole Design Studios an official Shopify expert and partner agency since 2014. He is also the Executive Director of FOE.Global, where he runs a merger and acquisitions fund for web 2 digital assets. He was previously the head marketing mentor at the Google Launchpad accelerator where he helped incubate many ecommerce brands. He is also a member of the Shopify commerce coach progam. You can find him on Linkedin and the agency Whole Design Studios on Linkedin as well. You can also follow Giles on his AcquireConvert profiles on Youtube, Twitter and Facebook.