Top 5 Best Shopify CRM Apps [September, 2024]
| Last updated July 16, 2024
This guide helps ecommerce store owners to compare and find the best CRM apps for Shopify. CRM apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for CRM, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares five companies for merchants to review and find the optimal CRM app for their needs. To help them make an informed decision, a quick comparison table of the best CRM Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify CRM apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | Avada Email Marketing & SMS | Avada | $16/month | 4.9/5 ⭐️ | no |  |
Get app |
| 2 | Shop Phone Alerts & Auto Email | HMS Commerce | $9/month | 4.6/5 ⭐️ | no |  |
Get app |
| 3 | Drip: Email Marketing & Popups | Drip | $39/month | 4.6/5 ⭐️ | yes |  |
Get app |
| 4 | Metrilo Growth Platform | Metrilo | $119/month | 5.0/5 ⭐️ | yes |  |
Get app |
| 5 | Revamp CRM for B2B wholesale | Revamp | $9/month | 2.6/5 ⭐️ | yes |  |
Get app |
Top Shopify CRM apps reviewed
Table of contents:
Avada Email Marketing & SMS
Avada Email Marketing & SMS is an all-in-one platform for Shopify merchants, designed to engage customers across multiple channels including email, SMS, push notifications, and WhatsApp. Its comprehensive suite of features includes smart mail, automation for various marketing scenarios, mass mailing, newsletters, and SMS marketing. Additionally, Avada offers sales popup forms, audience segmentation, advanced reporting, and campaign monitoring tools. The platform emphasizes personalization with options for segmenting contacts, recommending products, and sending order creation SMS. It also supports various popup and form types for effective lead capture and provides a range of email marketing templates, catering to different marketing needs and strategies.
- Free plan available
- Smart mail uses intelligent algorithms for personalized email content to boost engagement
- Automation streamlines repetitive marketing tasks like follow-up emails
- Mass mail enables efficient bulk email sending to numerous recipients
- The newsletter feature supports regular email updates to keep subscribers informed
- SMS marketing allows for direct marketing through text messages
- Sales popup forms engage customers with timely website pop-ups
- Audience segmentation targets specific customer groups for more effective marketing
- Advanced reports provide detailed analytics for marketing performance
- Campaign monitor manages and tracks the effectiveness of marketing campaigns
- Spin-to-Win is an interactive feature that offers rewards or discounts to engage customers
- Push notification sends updates and alerts directly to customers' devices
- No free trial
- Some users experiencing slow to respond or unhelpful customer service (improved more recently)
Shop Phone Alerts & Auto Email
- Free plan is available
- Sends alerts for abandoned checkouts and important customer milestones
- Automates thank you and follow-up emails to maintain engagement
- Supports notifications for VIP and repeat customers
- Provides low inventory alerts for efficient stock management
- Offers customizable alert settings to fit specific business needs
- Integrates seamlessly with platforms like Slack, WhatsApp, and Gorgias
- Features a user-friendly interface for ease of use
- Available in multiple languages to support diverse user bases
- No free trial of paid plan is available
- Some users experienced issues with app functionality not working as expected
Drip: Email Marketing & Popups
Drip: Email Marketing & Popups is a Shopify app designed to enhance email marketing efforts and customer engagement. It integrates seamlessly with Shopify, allowing store owners to utilize customer data for targeted marketing campaigns.
Drip’s key features include advanced email marketing capabilities with automated workflows for welcome emails, abandoned cart reminders, and back-in-stock notifications. The app provides real-time segmentation, ensuring targeted campaigns reach specific customer groups based on their behavior and preferences. This targeted approach maximizes engagement and conversion rates.
The app also offers customizable popup forms, such as exit intent popups, countdown timers, and discount offers. These popups are easy to set up and can be tailored to match the store’s branding, enhancing the overall user experience.
One of the standout features of Drip is its robust automation and workflow capabilities. The drag-and-drop editor allows users to design and personalize emails easily, integrating Shopify product data directly into the emails. This feature helps create highly relevant and engaging email content.
Drip integrates well with other tools like Facebook Advertising, Zapier, Typeform, Stripe, and Yotpo, ensuring a cohesive marketing strategy across multiple platforms. This integration capability is crucial for seamless operations and effective marketing.
Customer support is highly praised, with users noting the responsiveness and helpfulness of the support team. Drip offers a 14-day free trial, and pricing starts at $39 per month, which includes unlimited users, A/B testing, and free migration from other email platforms.
Overall, Drip: Email Marketing & Popups is a powerful tool for Shopify merchants looking to improve their email marketing strategies and customer engagement through personalized and automated campaigns. For more detailed information and user reviews, exploring the Shopify App Store and other review platforms is recommended.
- 14 day free trial is available
- Customizable email campaigns and popups for targeted marketing
- Advanced segmentation to deliver personalized content to specific customer groups
- Automated workflows to engage customers based on their actions
- Detailed analytics to track campaign performance and customer interactions
- Integration with Shopify to sync customer data and shopping behavior
- A/B testing to optimize email and popup effectiveness
- Multi-channel marketing capabilities to extend reach beyond email
- No free plan is available
Metrilo Growth Platform
Metrilo Growth Platform is a comprehensive Shopify app that offers ecommerce analytics, CRM capabilities, and email marketing automation. It aims to provide store owners with actionable insights and tools to improve customer engagement and boost sales.
The app’s key features include advanced analytics that track sales, revenue, customer behavior, and product performance. Metrilo allows users to create detailed reports and dashboards that help optimize marketing strategies and product management. The CRM functionality enables store owners to manage customer relationships effectively by providing customer lifetime value metrics, cohort analysis, and segmentation options.
Metrilo’s email marketing automation includes features like abandoned cart emails, welcome emails, and drip campaigns. Users can design personalized email campaigns using a drag-and-drop editor and ready-made templates, ensuring a seamless experience for both the store owner and the customer. Additionally, Metrilo tracks email performance metrics such as open rates, click rates, and conversions.
Integration with Shopify is seamless, allowing users to sync customer data and brand assets quickly. The app also supports integrations with other tools like Privy, MailMunch, and Sumo. This compatibility enhances its functionality and ensures a cohesive marketing strategy across different platforms.
Customer support is highly praised, with options for email and live chat assistance. Users appreciate the responsive support team and the detailed online help center that offers articles and FAQs to help with setup and usage.
Metrilo offers three pricing plans: Essential at $119 per month, Pro at $199 per month, and Premium at $299 per month, each with a 14-day free trial. The Essential plan includes basic analytics, the Pro plan adds CRM and retention features, and the Premium plan includes full email marketing automation.
Overall, Metrilo Growth Platform is ideal for Shopify merchants looking to enhance their marketing strategies with powerful analytics, CRM capabilities, and email automation. For more detailed information and user reviews, you can explore the Shopify App Store and other review platforms.
- 14 day free trial is available
- Real-time ecommerce analytics that allow monitoring of store activity with KPI dashboards, revenue breakdowns, and product performance
- Comprehensive CRM providing access to detailed customer profiles and over 30 filters for targeted marketing
- Integrated email marketing to utilize customer data for personalized, automated email campaigns that enhance engagement and retention
- Customer retention tools that implement strategies for sustaining customer interest, which reduces acquisition costs and increases margins
- Marketing effectiveness tracking to link sales and ad performance, assessing and optimizing marketing strategies
- Targeted customer interaction, enabling quick creation and sending of customized offers to specific customer groups to improve sales outcomes
- Easy installation and support, ensuring smooth operation with minimal setup time
- Diverse pricing plans, offering options tailored to different business needs from essential analytics to advanced customer engagement strategies
- No free plan is available
- Some users experienced difficulties with the initial setup and integration process
Revamp CRM for B2B wholesale
- Free plan is available
- 14 day free trial is available
- The app offers a complete view of customers, including orders, notes, tags, and tasks
- It helps manage sales activities, automate processes, collect feedback, and track performance
- The app allows customer segmentation using over 40 data points
- It provides insights such as RFM classification, forecasted next order date, order cycle, and average order value
- It syncs tags with Shopify to keep data up-to-date
- The app integrates with various apps through Zapier
- It supports grouping tasks into sales plans and tracking outcomes
- The app automates customer journeys with email sequences and follow-up tasks
- It supports custom fields and detailed notes for personalization
- The app works with tools like Mailchimp, ActiveCampaign, and Cin7
- Users report difficulties with the initial setup and finding the app's interface confusing
How to Find The Best CRM Shopify App?
These five CRM apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify CRM apps?
What is the best way to send a CRM notification to customers?
Do CRM convert to sales?
Yes, CRM systems can effectively convert to sales. By centralizing customer data and tracking interactions, CRM systems enable businesses to understand customer behavior better and personalize their marketing efforts. This understanding and personalization lead to higher customer engagement and improved sales conversions.
CRM systems facilitate targeted marketing campaigns. By segmenting customers based on their preferences and purchase history, businesses can send tailored promotions and offers, which are more likely to resonate with customers and drive sales. For example, sending a personalized email to a customer with product recommendations based on their past purchases can significantly increase the likelihood of a sale.
Automated follow-ups are another way CRMs contribute to sales. CRM systems can automate email and SMS campaigns, such as sending reminders about abandoned carts or following up after a purchase with cross-sell and up-sell opportunities. These automated touchpoints keep the brand top-of-mind for customers and encourage repeat purchases.
Additionally, CRM systems provide valuable insights through analytics and reporting tools. These insights help businesses identify trends, measure campaign effectiveness, and optimize their sales strategies. Understanding what works and what doesn’t allows businesses to refine their approach and improve their sales tactics.
In summary, CRM systems enhance customer relationship management, enable targeted and personalized marketing, automate follow-ups, and provide actionable insights, all of which contribute to increased sales. For more detailed information, exploring various CRM apps available on the Shopify App Store and user reviews can provide additional insights.
Conclusion: Best Shopify CRM Apps
It requires time and effort to compare and evaluate features of the various different CRM Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different CRM Shopify apps. The results of our analysis of the best CRM Shopify apps are listed below:
