Top 6 Best Shopify Facebook Apps [April, 2024]

Top 6 Best Shopify Facebook Apps [April, 2024]

By Giles Thomas | Last updated February 18, 2024

This guide helps ecommerce store owners to compare and find the best Facebook apps for Shopify. Facebook apps are popular for ecommerce businesses that want to connect their Shopify store to their Facebook for the various different functions available through Shopify apps. However, with the variety of Shopify apps for Facebook, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options. 

This guide compares six companies for merchants to review and find the optimal Facebook app for their needs. To help them make an informed decision, a quick comparison table of the best Facebook Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

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Quick comparison of the best Shopify Facebook apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1Pixelio FB Facebook PixelRoyal Apps$8.99/month4.9/5 ⭐️yesimageGet app
2OmniTrack Facebook PixelRto.ai$7.99/month5/5 ⭐️yesimageGet app
3Facebook Ads, Google Ads & AIAdScale$150/month4.7/5 ⭐️yesimageGet app
4FeedHub: Facebook, Google FeedOneCommerce$9.90/month4.9/5 ⭐️yesimageGet app
5Reputon Facebook ReviewsReputon$5.99/month4.7/5 ⭐️yesimageGet app
6Omega – Facebook Pixel & FeedOmega$15.99/month5/5 ⭐️yesimageGet app

Top Shopify Facebook apps reviewed

Table of contents:

How to Find The Best Facebook Shopify App?

 

These six Facebook apps for Shopify are ranked based on the following criteria:

  • Features
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates
  • Pros and cons
  • Built for Shopify badge
  • Reviews and assessment by AcquireConvert

 

What are Shopify Facebook apps?

 

Shopify Facebook apps serve as bridges connecting Shopify stores with Facebook, allowing merchants to effortlessly manage their e-commerce activities alongside their social media presence. These tools are designed to simplify the integration of a Shopify store with a Facebook Shop, making it possible for products listed on Shopify to automatically sync and appear in a dedicated Facebook Shop section. This enables customers to browse and purchase directly from Facebook, creating a streamlined shopping experience that leverages the vast user base of the platform.

In addition to facilitating sales through Facebook Shop, these apps enhance marketing efforts by offering advanced capabilities for creating, managing, and optimizing Facebook ads. Merchants can target their advertisements more effectively, monitor their performance, and adjust their strategies to maximize their return on investment. Furthermore, these apps extend their utility to social media marketing by automating engagement with followers, scheduling posts, and providing valuable insights into content performance.

Another key feature of Shopify Facebook apps is the integration of Facebook Messenger. This allows for real-time interaction with customers through live chat, automated customer service, and personalized shopping experiences, all within the Messenger app. The apps also support retargeting and remarketing campaigns, targeting users who have visited the store but left without making a purchase. By using Facebook’s advertising capabilities, these apps can display personalized ads to potential customers, encouraging them to complete their purchases.

Shopify Facebook apps can also offer analytics and insights tailored to Facebook activities, enabling merchants to better understand their audience, assess the impact of their social media strategies, and make informed decisions to drive growth. Available through the Shopify App Store, these apps are integral for merchants aiming to expand their reach and enhance their sales and marketing efforts on one of the world’s largest social media platforms.

 

Can Shopify be used with Facebook?

 

Yes, Shopify can be used with Facebook, offering a smooth integration that allows store owners to market and sell their products directly on Facebook and Instagram. This integration is facilitated through Shopify’s partnership with Facebook, providing merchants with tools to create a customized online storefront on both Facebook and Instagram. Shopify has been collaborating with Facebook since 2015 to offer merchants a multi-channel commerce solution that includes control over customization, merchandising for their storefronts, and the management of products, inventory, orders, and fulfillment directly from within Shopify​​.

By setting up Facebook and Instagram by Meta, merchants can connect their Shopify store with Facebook, enabling them to sync their product catalog across Facebook’s various features such as Facebook Marketing, Instagram Shopping, and Facebook Shop. This unified catalog makes products available across all three features, simplifying the management process. The integration also supports direct checkout through Shopify, enhancing the customer experience by allowing purchases directly from social media platforms​​.

To take advantage of this integration, merchants need to set up a Facebook Business Manager connected to their business’s Facebook Page and an ad account. The process involves installing the Facebook and Instagram by Meta app from the Shopify App Store and connecting the necessary Facebook assets. Shopify’s integration also offers powerful tools for advertising on Facebook and Instagram, enabling merchants to create targeted ad campaigns, sync their product catalog, and utilize advanced analytics to optimize ad performance and increase return on ad spend​​.

This integration not only provides a platform for reaching potential customers where they spend a significant amount of their time but also streamlines the process of managing social media marketing and sales, offering a comprehensive solution for expanding an online business’s presence on Facebook and Instagram.

 

Which Facebook ads are most effective for eCommerce?

 

The effectiveness of Facebook ads for eCommerce depends on several factors, including the target audience, product or service offered, ad creative, and overall marketing strategy. However, certain types of Facebook ads have consistently shown to be effective for eCommerce businesses. Here’s a breakdown of some of the most effective Facebook ad formats for eCommerce and strategies to maximize their potential:

  1. Carousel Ads: These allow you to showcase multiple products or features of a single product in a single ad. Carousel ads are particularly useful for eCommerce sites with a wide range of products, as they can highlight several top-selling items or different benefits of a single product.
  2. Collection Ads: Collection ads offer a more immersive shopping experience directly on Facebook. When users click on a collection ad, they’re taken to a fast-loading visual and product-focused experience within Facebook, where they can browse through a catalog of products. This format is great for showcasing a product line or creating a themed collection to engage customers.
  3. Dynamic Product Ads (DPA): DPAs automatically show products to people who have expressed interest on your website, in your app, or elsewhere on the Internet. These ads are highly effective because they are personalized and relevant to the user’s interests, significantly increasing the chances of conversion.
  4. Video Ads: Video ads can be highly engaging and are great for storytelling or demonstrating a product in action. They can be used to grab attention in the news feed and convey more information than a static image. Effective use of video ads includes showcasing product benefits, how-to-use demonstrations, and customer testimonials.
  5. Instant Experience Ads: Previously known as Canvas, Instant Experience ads are mobile-optimized and designed to capture the complete attention of your audience. These ads load instantly and are designed to create immersive experiences that drive engagement and conversions.

Strategies for Maximizing Effectiveness:

  • Targeting: Use Facebook’s robust targeting options to reach your ideal audience based on demographics, interests, behaviors, and more. Tailoring your ads to the right audience is crucial for effectiveness.
  • Retargeting: Implement retargeting campaigns to reach users who have previously interacted with your brand but did not make a purchase. Retargeting can significantly increase conversion rates by reminding interested users about the products they viewed.
  • A/B Testing: Continuously test different ad formats, creatives, and targeting options to find what works best for your audience. Use Facebook’s A/B testing feature to make data-driven decisions.
  • Engaging Creative: Use high-quality images or videos, compelling copy, and clear calls-to-action (CTAs) to make your ads stand out and encourage user engagement.
  • Optimize for Mobile: With the majority of Facebook users accessing the platform via mobile devices, ensure your ads and landing pages are optimized for mobile viewing.
  • Track and Analyze Performance: Use Facebook’s analytics tools to track the performance of your ads. Analyze the data to understand what’s working and what isn’t, and adjust your strategy accordingly.

Ultimately, the most effective Facebook ads for eCommerce are those that are well-targeted, creatively compelling, and strategically aligned with your business goals and customer journey. Experimentation and optimization are key to finding the right approach for your specific audience and products.

 

Conclusion: Best Shopify Facebook Apps

 

It requires time and effort to compare and evaluate features of the various different Facebook Shopify apps to find the ideal option.

Shopify store owners must evaluate relevant information to make the optimal choice for their needs.

This guide does the challenging work for merchants by comparing and evaluating the top choices for different Facebook Shopify apps. The results of our analysis of the best Facebook Shopify apps are listed below: