Top 5 Shopify Product Feed Apps [May, 2024]
| Last updated December 7, 2023
This guide helps ecommerce store owners to compare and find the best product feed app for Shopify. Product feed apps are popular for ecommerce businesses that want a specific tool to help them manage and optimize their feed for all ecommerce platform and online marketplace requirements. However, with the variety of Shopify apps for product feeds, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares five companies for merchants to review and find the optimal product feed app for their needs. To help them make an informed decision, a quick comparison table of the best product feed Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify product feed apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | Easy Feed For Google Shopping | Wixpa LTD | $4.99/month | 4.9/5 ⭐️ | yes |  |
Get app |
| 2 | Mulwi | 200+ Shopping Feeds | Mirasvit Ecommerce Solutions | $15/month | 5/5 ⭐️ | yes |  |
Get app |
| 3 | FeedHub: Facebook, Google Feed | OneCommerce | $9.90/month | 4.9/5 ⭐️ | yes |  |
Get app |
| 4 | Data Feed Watch Shopping Feeds | DataFeedWatch | $64/month | 4.8/5 ⭐️ | yes |  |
Get app |
| 5 | Simprosys Google Shopping Feed | Simprosys InfoMedia | $4.99/month | 4.9/5 ⭐️ | yes |  |
Get app |
Top Shopify product feed apps reviewed
Table of contents:
Easy Feed For Google Shopping
Easy Feed For Google Shopping is a Shopify app that facilitates the creation of multi-product feeds for platforms like Google Merchant Center, Pinterest, Microsoft, Facebook, and TikTok Shop. Launched in 2022, it supports English and integrates with Google Shopping-related services. Key features include management of multiple platform feeds, optimization of Google Shopping product titles and descriptions, data feed customization, and provision of services like Buy on Google, Free Product Listings, Dynamic Remarketing, and Local Inventory Ads. It also offers integration with review apps such as Judge.me and Yotpo, along with bulk editing, real-time sync, and email support features.
- 30 day free trial
- Manages feeds for multiple platforms including Google Shopping, Facebook, Pinterest, Microsoft, and TikTok Shop
- Tailors product details specifically for Google Shopping to optimize visibility
- Offers customization of data feeds via Metafields for Merchant Center and Google Shopping listing
- Supports a range of advertising and listing options like Buy on Google, free product listings, dynamic remarketing, and local inventory ads
- Integrates with product review apps such as Judge.me, Loox, Smile.io, Okendo, and Yotpo
- Automates feed management to ensure up-to-date and accurate product listings
- Facilitates bulk editing and promotion creation for large-scale feed adjustments
- Provides analytics for informed decision-making and expert customer support for troubleshooting, especially with Google Merchant Centre issues
- No free trial
- Issues with importing feeds for some merchants, quickly resolved by customer support
Mulwi | 200+ Shopping Feeds
Mulwi | 200+ Shopping Feeds is a Shopify app launched in July 2019, to help e-commerce businesses expand their reach across over 200 sales channels. This English-language app integrates with platforms like Google Shopping, Facebook, Awin, Bing, and many others. It allows users to sell on these channels by supporting various feed formats such as Google Shopping feed CSV, XML, Facebook feed, and custom feeds. The app offers features like localizing product prices using Shopify markets, increasing product visibility through Metafields and meta descriptions, and optimizing feeds with a Quality Control tool. Additionally, it aids in expanding sales in local markets through translation services and simplifies the creation and export of Google Shopping Feeds, catering to diverse e-commerce marketing needs.
- Free plan available
- 7 day free trial
- Supports over 200 sales channels, including major platforms like Google Shopping and Facebook
- Offers compatibility with various feed formats like CSV, XML, and custom feeds
- Localizes product prices using Shopify markets and catalog price lists
- Increases product visibility with Metafields, Meta Titles, and Meta Descriptions
- Features a quality control tool for feed optimization
- Provides translation services and apps for expanding sales in local markets
- Enables easy creation and quick export of Google Shopping Feeds
- Integrates with numerous platforms such as Awin, Bing, PriceRunner, Rakuten, and others for extensive market reach
- Some users found it complicated to setup, but customer service is always quick to respond and help
- Unable to customize feeds on the free plan
FeedHub: Facebook, Google Feed
FeedHub, offers Shopify store owners a robust tool for syncing and managing product feeds on Google Shopping, Facebook Channel, and TikTok Shop. It streamlines feed creation, optimization, and submission, ensuring error-free and fine-tuned product details. Unique features include the ability to localize product feeds for global reach and automatic feed updates in response to store changes. This functionality makes FeedHub an effective solution for expanding online reach and enhancing advertising and sales efforts on various digital platforms.
- Free plan available
- 14 day free trial
- Provides a robust platform for creating, submitting, and managing product feeds for Google Shopping, TikTok, and Facebook channels
- Ensures product titles, descriptions, and images are error-free and optimized for advertising and selling effectiveness
- Allows easy synchronization and automation of Google Shopping Feed, Facebook Feed, and TikTok Shop
- Users can filter products from collections or variants with rules to optimize the product feed
- Supports localization of product feeds in multiple languages and currencies for a global reach
- Optimizes product feed attributes, titles, and images to match different channel requirements
- Automatically updates feeds across channels whenever there are store changes
- Lack of warnings about potential conflicts with other Google apps, leading to issues with the feed functionality without the user's awareness
- Some users experienced difficulty installing the feed, customer service always quick to help resolve
Data Feed Watch Shopping Feeds
DataFeedWatch, launched in 2013, is designed to enhance sales performance on various digital platforms like Google Shopping, Facebook Ads, Pinterest, TikTok, Bing Ads, and Amazon. Its key functionality revolves around the easy creation and optimization of product feeds for over 2,000 channels and marketplaces. Unique features include done-for-you mapping templates that automatically populate product data feeds, inventory management to pause or exclude products when stocks are low, and custom labels to group products for smart bidding strategies. Additionally, it enables the creation of Google and Bing Text Ads directly from the feed without requiring manual writing and offers comprehensive feed analytics to analyze performance across all platforms from a single dashboard. DataFeedWatch is particularly beneficial for businesses looking to list more products across multiple channels, enhance topline revenue, and improve sales performance without the need for developers or coding.
- 15 day free trial
- Compatible with over 2,000 channels and marketplaces like Google Shopping and Amazon
- Automatically populates product data feeds with pre-loaded templates
- Includes inventory management for low stock situations
- Allows grouping products for smart bidding
- Creates Google and Bing Text Ads directly from the feed
- Offers a comprehensive analytics dashboard
- Identifies and fixes feed errors
- Aims to increase sales by optimizing product feeds for online marketplaces
- No free plan
- Entry level paid plan is pricey compared to it's competitors
Simprosys Google Shopping Feed
Simprosys Google Shopping Feed enhances the Shopify store experience by streamlining product feed management and optimizing advertising campaigns. This Shopify app is uniquely designed to submit product feeds to a variety of platforms such as Google Shopping, Facebook Shop, Instagram Shop, and Microsoft Shopping, broadening the scope for store owners to increase their online presence.
One of the key features of the app is its ability to manage advertising campaigns through the creation and handling of Google Ads Performance Max (PMax) Campaigns and Microsoft Ads Smart Shopping Campaigns. This functionality is complemented by features for conversion tracking and dynamic remarketing tagging, which are essential for evaluating the effectiveness of these campaigns.
Simprosys Google Shopping Feed stands out for its global reach capabilities. It supports multi-language and multi-currency settings, enabling store owners to expand their market internationally with ease. This feature is particularly beneficial for stores looking to cater to a diverse customer base across different countries.
The app also focuses on enhancing the shopping experience through seamless integration for Google’s Delivery Speed Estimates and Automated Discounts. This integration not only simplifies the shopping process but also ensures that customers receive their products in a timely manner and at the best prices.
Customization and optimization of product feeds are made straightforward with the app’s robust filtering and bulk editing options. These tools allow for easy adjustment of product attributes and automated assignment of values, ensuring that product listings are optimized for visibility and conversion. Additionally, the app facilitates the creation of promotions feeds, enabling merchants to effectively market their products and offers.
Unique to Simprosys Google Shopping Feed is its smooth migration and onboarding process. This feature ensures that merchants can transition to the app without losing any product performance history, thanks to its support for Shopify Global, SKU, and Variant id formats. Such functionality underscores the app’s commitment to enhancing sales and marketing efficiency through customizable feeds.
With over 60,000 installations and a high satisfaction rating, Simprosys Google Shopping Feed is acclaimed for its ability to quickly boost online sales. The app is recognized for its robust performance, time-saving solutions, expert resources, and exceptional support, all aimed at optimizing product visibility and improving return on investment for Shopify store owners.
- 21 day free trial
- Integrates Google Analytics 4 (GA4) for detailed performance tracking
- Product information updates automatically in real-time, maintaining data accuracy
- Users can access advanced filtering options to refine product feeds based on specific criteria
- Customizable feed templates are available to meet the requirements of different channels
- Includes feed error diagnostics to identify and resolve feed-related issues
- Bulk editing functionality enables efficient modification of product attributes
- Provides comprehensive analysis of feed performance to pinpoint areas for improvement
- Support for multiple product variants, allowing for detailed product listings
- Options for scheduling feed updates at convenient times
- No free plan
- Some users experienced unhelpful live chat response, often resolved after escalation through customer support
How to Find The Best Product Feed Shopify App?
These five product feed apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify product feed apps?
Shopify product feed apps serve as specialized tools for Shopify store owners, focusing on managing and optimizing product feeds for advertising, marketing, and selling products on various online platforms and marketplaces. These apps enable feed creation and management, allowing users to select, categorize, and format product data to meet different platform requirements like Google Shopping, Facebook, and Amazon. This ensures product listings are compatible and effectively presented on each platform. They also play a crucial role in data optimization, enhancing product visibility and conversion rates. Users can edit product titles, descriptions, and images, and optimize them with specific keywords to improve search engine rankings and attract customers.
Feed customization is another significant aspect. Since marketing channels and comparison shopping engines have unique requirements, the ability to tailor feeds to each channel maximizes their effectiveness. These apps also feature automated feed updates, they update feeds automatically when product information changes, such as price updates, availability changes, or new product introductions, this automation saves time and reduces manual errors.
Many Shopify product feed apps include analytics and performance tracking tools, these tools help store owners monitor product performance across various channels, providing valuable insights for informed marketing decisions. These apps more often than not support multi-channel integration, enabling store owners to connect with multiple sales channels and marketplaces, broadening their audience and potential customer base.
Overall, Shopify product feed apps are essential for e-commerce businesses looking to enhance their online presence, streamline product marketing, and improve online marketing campaign efficiency.
What is feed optimization?
Feed optimization enhances the quality and effectiveness of a product data feed for better performance on digital marketing and e-commerce platforms. This process involves maintaining a file with up-to-date and comprehensive information about an online store’s products, including names, descriptions, prices, images, and availability.
The core of feed optimization is ensuring all product information is accurate and complete, which includes keeping descriptions, prices, and availability updated. Incorporating search engine optimization techniques, such as relevant keywords in product titles and descriptions, improves product visibility in search engine and platform search results. Using clear, high-resolution images and, where applicable, additional media like videos significantly enhances product appeal to customers. Continuously updating the feed to reflect changes in product availability, pricing, and new additions keeps the information fresh and reliable.
Customizing the feed to fit the unique requirements and best practices of each sales channel or marketplace ensures optimal presentation and performance. Monitoring product performance on each platform and using this data for informed adjustments further improves the feed’s effectiveness. Effective feed optimization increases the likelihood of product discovery and purchase, directly impacting an online store’s success. It is a vital part of digital marketing strategies, especially for businesses relying on e-commerce platforms and online marketplaces to reach customers.
How do I optimize my feed?
Optimizing your product feed is essential for increasing visibility and appeal to potential customers on various online platforms. Start by ensuring all product information, including titles, descriptions, prices, availability, and identifiers like GTIN, MPN, and brand, is accurate and detailed. This not only helps customers make informed decisions but also reduces returns.
High-quality images are crucial; they should be clear and effectively showcase your products. Since images often catch the customer’s first attention, they need to be appealing and representative.
Incorporate relevant keywords into your titles and descriptions to improve search engine visibility. Keep these elements clear, concise, and informative, avoiding keyword stuffing. Regularly update your feed with the latest information, such as stock levels, prices, and new products, to maintain accuracy and reliability.
Customize your feed for each channel, tailoring information to fit different platform formats and audience preferences. Accurately categorize your products according to each platform’s system to ensure they appear in the correct search and browse categories.
Highlight promotions or sales in your feed, as special offers can attract more customers and encourage purchases. Use analytics tools to track your products’ performance on each channel, allowing for data-driven improvements.
Consider employing feed optimization tools or services for more efficient, automated optimization. Finally, comply with each platform’s specific guidelines to avoid feed rejections or penalties. By implementing these strategies, you can significantly enhance your product’s online presence, leading to better clicks, views, and sales.
Conclusion: Best Shopify Product Feed Apps
It requires time and effort to compare and evaluate features of the various different product feed Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different product feed Shopify apps. The results of our analysis of the best product feed Shopify apps are listed below:
