Top 5 Best Shopify Trust Badges Apps [June, 2024]

Top 5 Best Shopify Trust Badges Apps [June, 2024]

By Giles Thomas | Last updated February 16, 2024

This guide helps ecommerce store owners to compare and find the best Trust Badge apps for Shopify. Trust Badge apps are popular for ecommerce businesses that want to add credibility and garner trust using icons in their store that customers are familiar with. However, with the variety of Shopify apps for Trust Badges, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options. 

This guide compares five companies for merchants to review and find the optimal Trust Badge app for their needs. To help them make an informed decision, a quick comparison table of the best Trust Badge Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

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Quick comparison of the best Shopify Trust Badge apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1 Trust Badge Master $0/month 4.8/5 ⭐️ no image Get app
2 Goat – Trust Badges and Icons Penida $2.89/month 5/5 ⭐️ no image Get app
3 Essential Trust Badges & Icons Essential Apps $0/month 4.9/5 ⭐️ no image Get app
4 Sami Product Labels & Badges $5/month 4.9/5 ⭐️ yes image Get app
5 TrustedSite – Trust Badges TrustedSite $39/month 4.5/5 ⭐️ yes image Get app

Top Shopify Trust Badge apps reviewed

Table of contents:

How to Find The Best Trust Badge Shopify App?


These five Trust Badge apps for Shopify are ranked based on the following criteria:

  • Features
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates
  • Pros and cons
  • Built for Shopify badge
  • Reviews and assessment by AcquireConvert


What are Shopify Trust Badge apps?


Shopify Trust Badge apps are tools designed for Shopify store owners to enhance customer trust and credibility in their online stores. These apps allow merchants to display various badges on their websites, such as secure checkout badges, payment logos (like Visa, Mastercard, PayPal), and other trust seals that indicate the store is a safe place to shop. The purpose of these badges is to reassure potential customers that their personal and payment information is secure, thereby reducing cart abandonment rates and increasing conversions.

The trust badges can cover a wide range of assurances, including money-back guarantees, free shipping, and SSL encryption. By visibly displaying these badges, stores can effectively communicate their commitment to security and customer service. This visual reassurance plays a crucial role in the online shopping experience, where the physical separation between buyers and sellers can lead to uncertainty and hesitation.

Shopify Trust Badge apps usually offer customizable options to match the store’s design, ensuring that the badges blend seamlessly with the overall aesthetic of the website. Some apps provide a library of pre-designed badges, while others allow for the upload of custom badges to cater to specific needs or branding requirements.

In addition to enhancing trust, these badges can also serve as a marketing tool, highlighting special offers like free shipping or limited-time discounts. The strategic placement of trust badges on product pages, checkout pages, or the footer of the website can significantly impact customer perception and decision-making.


Are trust badges worth it?



Nobody buys from your ecommerce store (or any other store) without it. From the moment that a visitor hits your homepage until they checkout with their purchase(s), any break in trust will result in no sale. In 2017, the Baymard Institute found that 19 percent of abandoned shopping carts were due to customer concerns about security.

And once trust is gone, it’s hard to win back.

Engendering trust and confidence in customers should be a basic goal for every Shopify store owner. To do that, you must provide a seamless user experience and prominently display trust seals and badges on your pages. These badges demonstrate that you will do what you say, there are no hidden catches, and that you treat personal information responsibly.


Types of trust badges


As web users become savvier, more customers know not to enter credit card details into a site without an https URL. However, by making trust seals like secure payments and other features more visible on your site, you can spell it out for shoppers and raise confidence levels. This will help convince people at each stage of the buying cycle that you are trustworthy:

  • When they first land on your homepage
  • When they browse collections
  • When they select products and add to the shopping cart
  • When they pay for products

The main types of trust badges include:

  • Third-party endorsement badges (such as The Better Business Bureau Accredited Business badge or Google Trusted Store badge) which add instant credibility to your store – these can be placed on the homepage onwards.
  • Accepted payment badges (such as VISA, Mastercard or PayPal) that indicate the payment types accepted – best placed on product selection pages.
  • SSL badges when they checkout (safe checkout badges that show that the site is encrypted)
  • Security seal badges – like those from Norton and McAfee to show that your store meets industry security requirements.
  • Money-back guarantee badges (visual reminders that there is no risk in making a purchase) – these can be placed on the homepage onwards.
  • Free shipping and returns badge (again reducing buyer “friction” by reducing the element of risk and promoting trust) – these can also be placed on the homepage onwards.

In short, people want to see logos and badges that they recognize and make them feel comfortable when shopping with you. Otherwise, they will go elsewhere.


Conclusion: Best Shopify Trust Badge Apps


It requires time and effort to compare and evaluate features of the various different Trust Badge Shopify apps to find the ideal option.

Shopify store owners must evaluate relevant information to make the optimal choice for their needs.

This guide does the challenging work for merchants by comparing and evaluating the top choices for different Trust Badge Shopify apps. The results of our analysis of the best Trust Badge Shopify apps are listed below: