Top 5 Best Shopify Google Ads Apps [November, 2024]
| Last updated August 7, 2024
This guide helps ecommerce store owners to compare and find the best Google Ads apps for Shopify. Google Ads apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Google Ads, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares five companies for merchants to review and find the optimal Google Ads app for their needs. To help them make an informed decision, a quick comparison table of the best Google Ads Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify Google Ads apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | CA: Google Ads Performance Max | Clever Ads | $9/month | 4.5/5 ⭐️ | yes |  |
Get app |
| 2 | Ced ‑ Google Shopping Feed | CedCommerce | $13/month | 4.8/5 ⭐️ | yes |  |
Get app |
| 3 | Google Ads & Shopping AI: ST | StoreYa | $120/month | 4.2/5 ⭐️ | no |  |
Get app |
| 4 | Nabu for Google Ads Pixel | AdNabu Global, Inc. | $19.99/month | 4.9/5 ⭐️ | yes |  |
Get app |
| 5 | Google Ads (Unsupported) | AdNabu Global, Inc. | $99/month | 4.3/5 ⭐️ | yes |  |
Get app |
Top Shopify Google Ads apps reviewed
Table of contents:
CA: Google Ads Performance Max
CA: Google Ads Performance Max app is a tool designed for Shopify merchants who want to streamline their advertising efforts across Google and Bing platforms. The app stands out by automating much of the ad creation and management process. Using AI, it optimizes ad placements and bidding to enhance campaign performance. This feature is particularly beneficial for those who are new to advertising, as it simplifies the setup and provides smart suggestions to maximize results.
The app offers various pricing plans, starting at $9 per month, with additional features like conversion tracking and detailed analytics available in higher-tier plans. The user interface is designed to be intuitive, allowing merchants to monitor their campaign metrics easily. Additionally, the app integrates seamlessly with Shopify, enabling users to manage their ads directly from the Shopify admin panel.
Merchants appreciate the app for its ease of use and effective customer support. However, there have been some criticisms, such as occasional technical glitches and concerns about value at higher pricing tiers.
- 14 day free trial is available
- Automates creation and management of Google Ads campaigns
- Utilizes AI from Google and Microsoft to optimize ad targeting and bidding
- Offers a user-friendly dashboard for tracking campaign metrics
- Provides tools for adding audience signals to enhance campaign performance
- Integrates seamlessly with Google Shopping for product ads
- Supports multiple languages including English and Spanish
- Dedicated support through email and a comprehensive FAQ section
- No free plan is available
- Campaigns sometimes show outdated or sold-out products
Ced ‑ Google Shopping Feed
CedCommerce Google Shopping Feed app is a powerful tool for Shopify merchants looking to streamline their Google Shopping and Google Ads campaigns. It simplifies product listing and management, allowing merchants to sync their Shopify store with Google Merchant Center effortlessly. This app updates product information in real time, ensuring that inventory and pricing data are always current.
One of the standout features is product profiling, which lets users group and filter products based on specific criteria. This customization helps in creating more targeted ad campaigns. Additionally, the app supports multiple Google programs, such as Google Shopping, Buy on Google, and Local Inventory Ads, making it versatile for various advertising needs.
The app’s integration capabilities are robust, connecting seamlessly with Google Ads and Google Merchant Center. Merchants can manage orders, track performance, and even set up Google Ads accounts through the app. CedCommerce also offers excellent customer support, with a dedicated team available to assist users.
- Free plan is available
- 7 day free trial is available
- Automates real-time syncing of products to Google Shopping
- Enables customization of product listings through custom profiling
- Integrates with Google Ads for direct ad creation and management
- Provides detailed performance reports from Google Merchant Center
- Supports multiple currencies and countries for global reach
- Uses Performance Max campaigns to optimize ad spend and targeting
- Concerns about unclear billing practices and unexpected charges have been expressed
Google Ads & Shopping AI: ST
- Utilizes AI to enhance ad performance and reduce costs
- Automatically optimizes product feeds for Google Shopping
- Adjusts Google Ads keywords dynamically in real-time
- Manages ad campaigns across Google and Facebook
- Supports English, Spanish, and French languages
- Provides a dashboard to track performance metrics like revenue and ROAS
- Features automated campaign adjustments based on AI insights
- Facilitates efficient budget use across advertising platforms
- No free plan is available
- No free trial of paid plan is available
Nabu for Google Ads Pixel
- Free plan is available
- 7 day free trial is available
- 1-Click Installation - Simplifies the pixel installation process
- Enhanced Conversion Tracking - Enables secure first-party data transmission
- Post-Purchase Upsell Tracking - Aggregates all upsell data under one transaction ID
- Comprehensive Dashboard - Provides real-time analytics on ad performance
- Dynamic Remarketing - Facilitates creation of targeted ads using user behavior
- Error-Free Operation - Addresses common tracking errors for accurate data
- User-Friendly - No technical skills required for operation
- Responsive Customer Support - Known for timely and effective assistance
- Post-purchase pop-ups are restricted by the new post-purchase page layout, limiting functionality
Google Ads (Unsupported)
Google Ads (Unsupported) app on Shopify helps merchants manage their Google Ads campaigns directly from their Shopify dashboard. This app integrates with Google Merchant Center, allowing merchants to create and manage Google Shopping campaigns seamlessly. By syncing products automatically, the app ensures that your Google Shopping ads display the most accurate and up-to-date information.
One of the app’s key features is its ability to automate budget management and optimize bids, which helps merchants maximize their return on investment. It also supports advanced tracking features like conversion tracking and remarketing pixel setup, giving users detailed insights into their campaign performance. These analytics allow for data-driven decisions, leading to better ad strategies and outcomes.
The app offers various pricing plans, starting with a free plan that includes basic features like Smart Shopping Campaign setup. Higher-tier plans provide more advanced functionalities, such as product-specific Google Shopping ads and dynamic search capabilities. The user interface is designed to be straightforward, making it accessible for both beginners and experienced users.
Customer support is available through email and phone, and the app also offers a comprehensive FAQ section. Despite being labeled as “unsupported,” the app remains a valuable tool for enhancing Google Ads performance and boosting online visibility
- Free plan is available
- 14 day free trial is available
- Automates management across Google Shopping, Search, Display, and YouTube Ads
- Utilizes AI to optimize ad targeting and efficiency
- Provides a cross-platform dashboard for tracking metrics like visits, orders, revenue, and ROAS
- Adjusts product data feeds to meet Google Shopping best practices
- Includes advertising budget in all plans
- Offers real-time optimization of ads to improve conversion rates
- Supports Google Ads keyword setup and real-time AI optimization
- Enables AI-driven bid optimization to achieve lower cost per conversion
- Plans cover full setup, management, and AI-driven adjustments of ads
- Cross-channel advertising capability, including integration with Facebook and Instagram Ads
- There are frequent disconnections in the pixel tracking under 'customer events', causing confusion and lack of support responsiveness
How to Find The Best Google Ads Shopify App?
These five Google Ads apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify Google Ads apps?
Shopify Google Ads apps are tools that help online stores create, manage, and optimize their advertising campaigns on Google. These apps are designed to integrate seamlessly with Shopify, allowing merchants to handle Google Ads directly from their Shopify dashboard. By using these apps, store owners can increase their product visibility on Google, drive targeted traffic to their store, and ultimately boost sales.
One of the main features of Shopify Google Ads apps is the ability to create and manage Google Shopping campaigns. This feature allows merchants to sync their product listings with Google Merchant Center, ensuring that their ads display the most accurate and up-to-date product information. This synchronization helps in reaching customers who are actively searching for products similar to what the store offers.
Another key feature is automated bid management and budget optimization. These apps use AI and machine learning to adjust bids in real-time, aiming to maximize the return on ad spend (ROAS). This ensures that ads are shown to the most relevant audience segments, increasing the chances of conversion.
Detailed performance analytics are also a crucial component of Shopify Google Ads apps. They provide insights into metrics such as impressions, clicks, and conversions, allowing store owners to track the effectiveness of their campaigns and make data-driven adjustments. Some apps also offer advanced features like dynamic remarketing, which targets users who have previously visited the store but did not complete a purchase.
Many of these apps offer user-friendly interfaces and require minimal technical expertise to set up and manage. They often come with customizable options, allowing merchants to tailor their ad campaigns to align with their brand and marketing goals.
Overall, Shopify Google Ads apps are valuable tools for merchants looking to enhance their online advertising efforts. They streamline the process of managing Google Ads, making it easier to attract the right customers and increase sales. For a deeper exploration of the available options, checking out the apps on the Shopify App Store is recommended.
What is the best way to send a Google Ads notification to customers?
The best way to send a Google Ads notification to customers involves using clear and timely communication, along with the right tools for automation and personalization. Firstly, utilize automated marketing tools that integrate with your Google Ads campaigns, such as Google Ads automation features or third-party apps like Mailchimp or Klaviyo. These tools can help automate the process of notifying customers about relevant ad campaigns, promotions, or updates, ensuring that the notifications are sent promptly.
Personalizing the notifications is essential to make them more engaging. Address customers by their names and tailor the message content to reflect their interests or previous interactions with your ads. Personalization increases the relevance of the notification and enhances customer engagement.
Sending notifications through multiple channels, such as email, SMS, and push notifications, can improve their effectiveness. This multi-channel approach ensures that customers receive the notification in their preferred format, increasing the likelihood of engagement.
Timing is also crucial. Ensure that notifications are sent at optimal times when customers are most likely to engage. For example, sending notifications during peak online activity periods can increase the chances of the message being seen and acted upon.
Lastly, keep the notifications concise and informative, providing all the necessary details without overwhelming the customer. This approach ensures that customers understand the message and can take the desired action quickly.
By combining automated tools, personalized content, multi-channel delivery, and strategic timing, you can effectively send Google Ads notifications that resonate with your customers and drive engagement.
Do Google Ads convert to sales?
Yes, Google Ads can effectively convert to sales. When users click on a Google Ad, they are often directed to a landing page or product page that matches their search intent, increasing the likelihood of a purchase. The conversion potential is particularly high when ads are well-targeted, meaning they reach users who are already interested in the product or service being advertised.
Google Ads allows for precise targeting, including keyword targeting, demographic targeting, and remarketing. This precision helps in reaching potential customers who are more likely to convert. Additionally, features like shopping ads and smart bidding strategies optimize the chances of converting clicks into sales by showing the right products to the right audience at the right time.
The performance of Google Ads can also be tracked in real-time, allowing businesses to adjust their strategies based on which ads are converting best. This ongoing optimization improves the return on investment (ROI) and enhances the overall effectiveness of the campaigns.
Overall, Google Ads are a powerful tool for driving traffic and conversions, particularly when used strategically to target the right audience and continually optimize ad performance.
Conclusion: Best Shopify Google Ads Apps
It requires time and effort to compare and evaluate features of the various different Google Ads Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different Google Ads Shopify apps. The results of our analysis of the best Google Ads Shopify apps are listed below:
