Top 5 Best Shopify Mailchimp Apps [November, 2024]
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Top 5 Best Shopify Mailchimp Apps [November, 2024]

By Giles Thomas | Last updated September 16, 2024

This guide helps ecommerce store owners to compare and find the best Mailchimp apps for Shopify. Mailchimp apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Mailchimp, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.

This guide compares five companies for merchants to review and find the optimal Mailchimp app for their needs. To help them make an informed decision, a quick comparison table of the best Mailchimp Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

best-shopify-quiz-apps

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Quick comparison of the best Shopify Mailchimp apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1 Mailchimp: Email Marketing Mailchimp $13/month 3.4/5 ⭐️ no image Get app
2 EcomSend Pop Ups, Email Popups Channelwill 5.0/5 ⭐️ no image Get app
3 Seguno Email Marketing Seguno $35/month 4.7/5 ⭐️ yes image Get app
4 Omnisend Email Marketing & SMS Omnisend $16/month 4.8/5 ⭐️ no image Get app
5 AfterShip Email Marketing,SMS AfterShip $11/month 4.9/5 ⭐️ yes image Get app

Top Shopify Mailchimp apps reviewed

Table of contents:
  1. Mailchimp: Email Marketing
  2. EcomSend Pop Ups, Email Popups
  3. Seguno Email Marketing
  4. Omnisend Email Marketing & SMS
  5. AfterShip Email Marketing,SMS

Mailchimp: Email Marketing

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Mailchimp serves entrepreneurs by enhancing brand and business growth. Compatible with Shopify’s online store and POS, it focuses on targeted email strategies, analytical insights, and an effective marketing CRM, aiding in business expansion and sales increase. Its functionalities, including automated email campaigns for varied customer interactions, a Content Studio for asset management, AI-enhanced Content Optimizer, insights from extensive campaign data, and instant-use pop-up forms and landing pages, are designed to optimize marketing efforts, increase customer engagement, and boost sales.

  • Free plan available
  • Email Automations automate emails for scenarios like abandoned carts, welcoming new customers, and re-engaging past customers
  • Content Studio Access allows users to manage and reuse creative assets across different channels
  • Content Optimizer is an AI-powered tool designed to improve marketing copy and imagery
  • Industry Insights provide valuable data from millions of campaigns to inform marketing strategies
  • Pre-built Pop-up Forms and Landing Pages are ready for immediate publication
  • The Marketing CRM feature helps in managing customer relationships and data
  • Creative Assistant assists in creating engaging marketing materials
  • A variety of Email Templates cater to different types of email communication
  • Multi-Step Journeys enable the creation of complex email sequences
  • A/B Testing allows users to test different email versions for effectiveness
  • Continuous support is available through 24/7 Email & Chat Support
  • Customer Journey Builder lets users create tailored customer journey maps
  • Send Time Optimization helps in determining the best times to send emails
  • Behavioral Targeting targets customers based on their behavior
  • Advanced Segmentation allows for more targeted marketing by segmenting the audience
  • Multivariate Testing is used for testing multiple variables in marketing campaigns
  • No free trial
  • Users find the service expensive, especially the charges for additional email blocks, making it less ideal for very small businesses​
  • There were complaints about Mailchimp counting spammers as part of the email list, even after being deleted, resulting in higher costs and frustration
Demo Store Get App

EcomSend Pop Ups, Email Popups

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EcomSend Pop Ups, Email Popups is a versatile Shopify app that helps businesses expand their email and SMS marketing lists through customizable pop-ups. It offers features like opt-in forms, exit-intent popups, and gamified elements such as spin-the-wheel discounts. These features aim to capture leads, retain visitors, and increase conversions, all without needing any coding expertise.

The app integrates seamlessly with popular marketing tools like Klaviyo, Mailchimp, and SMSBump, making it easy to sync subscriber data across platforms. Its user-friendly editor allows complete customization to match a store’s branding, ensuring a cohesive customer experience. EcomSend also offers real-time analytics for tracking the performance of pop-up campaigns, helping users make informed decisions.

With a free plan available and 24/7 customer support via chat and email, EcomSend is accessible for stores of all sizes, making it a valuable tool for improving email marketing efforts while being easy to implement.

  • Free plan is available
  • Capture emails with opt-in popups and forms
  • Retain customers with exit intent or spin-the-wheel popups
  • Customize popup designs to fit your brand
  • Integrate with apps like Klaviyo, Mailchimp, and SMSBump
  • Track performance through a data dashboard
  • No coding needed, works out of the box
  • Free to use with no hidden costs
  • 24/7 customer support available
  • No free trial is available
  • Limited customization options like sticky buttons without popups
Demo Store Get App

Seguno Email Marketing

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Seguno Email Marketing is a Shopify-exclusive app designed to simplify email marketing tasks. It allows users to create and automate emails without leaving Shopify’s admin area. Key features include a library of pre-built automation series, Canva integration for easy email design, built-in deliverability assistance, spam protection, and back-in-stock restock alerts. Additionally, Seguno offers custom support from email experts, ensuring users of all shop sizes can effectively manage their email marketing campaigns​.

  • 10 day free trial
  • Free plan available
  • Integrated Email Automation allows users to create and automate emails within Shopify's admin area
  • The app offers a variety of pre-built automation series for different email marketing scenarios
  • Canva Integration enables easy design of visually appealing emails directly in the app
  • Spam Protection features help with deliverability and prevent spam issues
  • Back-in-Stock Alerts automatically notify customers about the availability of previously out-of-stock items
  • Expert Support is available, providing personalized assistance from email marketing professionals
  • Unlimited Sending means there are no restrictions on the number of emails sent
  • Over 200 Email Templates are available, offering a wide range of design choices
  • Unique Discount Codes can be created and included in emails for promotions
  • Email and Chat Support provide accessible customer service options
  • Enhanced Reporting offers advanced analytics and reporting tools for better performance tracking
  • Custom Automations allow for the creation of tailored multi-email campaigns
  • Cart Abandonment Tools help in addressing issues related to cart abandonment through targeted emails
  • The feature to Remail Non-Openers allows resending of emails to recipients who didn't open them initially
  • The price hike has led to dissatisfaction among customers, with some predicting an increase in negative feedback due to the change in pricing strategy​
  • The email templates provided by Seguno are considered basic, which can limit the creation of professional-looking emails
Demo Store Get App

Omnisend Email Marketing & SMS

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Omnisend is an email and SMS marketing automation app tailored for e-commerce stores on Shopify. It offers a range of features to enhance sales, including personalized email and SMS marketing with automated workflows for abandoned carts and welcome messages. The app aids in building email lists with interactive tools such as landing pages, exit-intent popups, and various signup forms. Additionally, Omnisend provides numerous ready-made templates, simplifying the creation of professional emails without requiring coding skills.

The app’s pricing structure includes a free plan for up to 250 contacts, offering 500 emails and 60 global SMS per month. The Standard plan, at $16/month, expands this to 6,000 emails and includes additional services like a customer success manager. For larger needs, the Pro plan at $59/month allows up to 2500 contacts, offering unlimited emails, free global SMS, advanced reporting, and 24/7 priority support. Across all plans, Omnisend ensures round-the-clock email and live chat support, emphasizing accessibility and user assistance.

  • Free plan available
  • There are more than 20 ready-made automations available for personalizing marketing
  • User-friendly interface, appreciated for its simplicity and ease of use
  • Capabilities for both email and SMS campaigns, along with effective audience segmentation tools
  • Customizable templates that are easy to use, enhancing the email creation process
  • In-depth analytics and reporting features, providing valuable insights into campaign performances
  • Stress-free integration with Shopify, ensuring smooth operation and data synchronization
  • Tools for cleaning up bad emails, maintaining the quality and effectiveness of email lists
  • Responsive and expert customer support, available to assist users with their queries
  • Fair pricing, considered reasonable by users, with some reporting increased conversions and sales
  • A/B testing tool, useful for understanding and improving customer communication​
  • Fewer email template options compared to competitors
  • Notable cost increase between Standard and Pro plans
Demo Store Get App

AfterShip Email Marketing,SMS

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AfterShip Email Marketing & SMS app offers a range of tools to help Shopify store owners engage customers effectively. It supports email and SMS campaigns, allowing for personalized, automated communication based on customer behavior. Merchants can create targeted flows, such as welcome emails or abandoned cart reminders, with ease. The app also offers pre-built templates, interactive popups, and spin wheels to capture customer attention and increase conversions.

Managing these campaigns becomes straightforward with its unified dashboard, where you can track performance, test different variations, and make data-driven decisions. Its integration with Shopify ensures seamless syncing, and businesses can benefit from AI-powered product recommendations, countdown timers, and promotional bars that boost sales.

The app’s customer support receives positive feedback, with users highlighting the prompt and helpful service provided by the team. AfterShip Email Marketing & SMS is a solid option for businesses looking for an all-in-one solution to enhance customer engagement and drive sales​.

  • Free plan is available
  • 7 day free trial is available
  • Automated email and SMS workflows triggered by customer actions
  • Pre-built templates for emails, SMS campaigns, and conversion pop-ups
  • A/B testing for optimizing campaign performance
  • Customer segmentation with built-in CRM tools
  • SMS features like conditional split testing and quiet hours
  • Dedicated numbers and automatic URL shortening for SMS campaigns
  • Real-time campaign tracking and analytics through a single dashboard
  • Some merchants mentioned that the app's advanced features are too expensive for small businesses
Demo Store Get App

How to Find The Best Mailchimp Shopify App?

 

These five Mailchimp apps for Shopify are ranked based on the following criteria: 

  • Features 
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates 
  • Pros and cons
  • Built for Shopify badge 
  • Reviews and assessment by AcquireConvert

 

What are Shopify Mailchimp apps?

 

Shopify Mailchimp apps are tools that help online stores integrate their Shopify platform with Mailchimp, a popular email marketing service. These apps allow merchants to sync customer data, automate email campaigns, and create personalized marketing messages based on customer behavior and purchase history.

One of the main features of Shopify Mailchimp apps is the ability to synchronize contacts between Shopify and Mailchimp. This ensures that customer information such as names, emails, and purchase data is automatically updated, enabling targeted marketing campaigns and customer segmentation.

Another key feature is automation. These apps enable automated email workflows such as abandoned cart emails, order confirmations, and post-purchase follow-ups, helping to re-engage customers and increase sales. These workflows are designed to run in the background, freeing up time for store owners.

Customizable email templates are also a major benefit. Store owners can create branded, visually appealing emails using Mailchimp’s drag-and-drop editor or pre-built templates. This helps improve the effectiveness of marketing efforts while keeping the store’s branding consistent.

Mailchimp apps also offer advanced analytics, providing insights into campaign performance, customer engagement, and conversion rates. This data helps merchants optimize their marketing strategies to drive more sales.

Integration with various Shopify apps and themes ensures smooth operation, making these tools accessible for both beginners and experienced marketers.

Overall, Shopify Mailchimp apps are valuable for automating email marketing, boosting customer engagement, and driving sales through targeted and personalized campaigns. Exploring available options in the Shopify App Store can help merchants find the best app to meet their marketing needs.

 

What is the best way to send a Mailchimp notification to customers?

The best way to send a Mailchimp notification to customers involves leveraging automation, personalization, and strategic timing. Start by using Mailchimp’s automation tools to set up triggers for specific customer actions, such as purchases or abandoned carts. Automated notifications ensure that customers receive timely messages, whether for order confirmations, shipping updates, or promotional offers, without requiring manual effort.

Personalization is key to making your notifications more engaging. Address your customers by their names and tailor the content based on their preferences or past interactions with your store. For example, recommend products based on their purchase history or send targeted discounts to encourage repeat business. Personalizing the message helps build a stronger connection with your audience.

It’s also effective to use multiple channels for communication. While email is the primary method, you can integrate SMS or push notifications through Mailchimp’s tools to ensure customers receive notifications in their preferred way.

Timing matters as well. Send a confirmation immediately after an action, such as a purchase or newsletter sign-up, and follow up with updates at key moments like shipping or when a promotional campaign is ending. Keeping notifications clear and concise ensures customers receive all relevant information without feeling overwhelmed.

By using automation, personalization, multiple communication channels, and well-timed notifications, you can keep your customers informed and engaged.

 

Do Mailchimp convert to sales?

Yes, Mailchimp can effectively convert to sales. By using its email marketing and automation tools, businesses can engage customers with targeted messages that lead them through the purchasing journey. Personalized email campaigns, such as product recommendations based on past behavior or abandoned cart reminders, encourage customers to return to the store and complete their purchases.

Mailchimp’s automation features, like post-purchase follow-ups and product upsell emails, also help drive repeat sales. These tools keep customers engaged with relevant offers, ensuring they stay connected to your brand after their initial purchase. Furthermore, segmenting your audience based on their preferences or behavior allows you to send more tailored campaigns, increasing the likelihood of conversions.

Special promotions, discounts, or exclusive offers sent through Mailchimp can create urgency, making customers more likely to make a purchase. The platform’s analytics tools allow you to track engagement, refine your campaigns, and improve conversion rates over time.

In summary, Mailchimp is a powerful tool for converting engagement into sales through personalized, automated, and timely email campaigns.

 

Conclusion: Best Shopify Mailchimp Apps

 

It requires time and effort to compare and evaluate features of the various different Mailchimp Shopify apps to find the ideal option. 

Shopify store owners must evaluate relevant information to make the optimal choice for their needs. 

This guide does the challenging work for merchants by comparing and evaluating the top choices for different Mailchimp Shopify apps. The results of our analysis of the best Mailchimp Shopify apps are listed below:

  1. Mailchimp: Email Marketing
  2. EcomSend Pop Ups, Email Popups
  3. Seguno Email Marketing
  4. Omnisend Email Marketing & SMS
  5. AfterShip Email Marketing,SMS
Giles Thomas is the author of AcquireConvert.com. He is an experienced ecommerce expert. He is the CEO of Whole Design Studios an official Shopify expert and partner agency since 2014. He is also the Executive Director of FOE.Global, where he runs a merger and acquisitions fund for web 2 digital assets. He was previously the head marketing mentor at the Google Launchpad accelerator where he helped incubate many ecommerce brands. He is also a member of the Shopify commerce coach progam. You can find him on Linkedin and the agency Whole Design Studios on Linkedin as well. You can also follow Giles on his AcquireConvert profiles on Youtube, Twitter and Facebook.