Top 2 Best Shopify Sales Channel Apps [September, 2024]
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Top 2 Best Shopify Sales Channel Apps [September, 2024]

By Giles Thomas | Last updated September 6, 2024

This guide helps ecommerce store owners to compare and find the best Sales Channel apps for Shopify. Sales Channel apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Sales Channel, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.

This guide compares two companies for merchants to review and find the optimal Sales Channel app for their needs. To help them make an informed decision, a quick comparison table of the best Sales Channel Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

best-shopify-sales-channel-apps

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Quick comparison of the best Shopify Sales Channel apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1 Google & YouTube Google LLC 4.5/5 ⭐️ no image Get app
2 Carro: Collaborative Commerce VYRL $149/month 4.7/5 ⭐️ no image Get app

Top Shopify Sales Channel apps reviewed

Table of contents:
  1. Google & YouTube
  2. Carro: Collaborative Commerce

Google & YouTube

image

Google & YouTube app on the Shopify App Store is designed to help merchants easily connect their Shopify stores with Google Merchant Center and YouTube. This integration enables businesses to sync their products, deals, and shipping details directly to Google, making it easier to create and manage advertising campaigns across Google’s extensive network, including Search, YouTube, and Display.

One of the standout features of this app is its ability to set up Performance Max campaigns. These campaigns use Google’s AI to optimize ads automatically, targeting potential customers more likely to convert. This feature simplifies the advertising process by letting Google handle much of the optimization, which is beneficial for both new and experienced advertisers.

The app also supports YouTube Shopping, allowing merchants to turn video content into a shopping experience by enabling viewers to purchase products directly from videos. This can help businesses tap into YouTube’s massive audience, increasing visibility and potential sales.

In addition to these features, the app provides detailed analytics through Google Analytics, helping merchants track performance and make data-driven decisions. The integration with Shopify is seamless, and the app is known for its user-friendly interface, making it accessible to users with varying levels of technical expertise.

Customer support for the app is highly rated, with users appreciating the responsiveness and helpfulness of the support team. The app is free to install, with ad spend billed directly through Google Ads, giving merchants control over their budget and campaign management​.

  • Free plan is available
  • Syncs Shopify products with Google Merchant Center for streamlined management
  • Runs Performance Max campaigns using AI across Google's networks, including Search and YouTube
  • Enables direct shopping on YouTube, allowing video viewers to purchase products
  • Integrates with Google Analytics for detailed insights into customer behavior and campaign effectiveness
  • Increases product visibility through eligibility for Google's free listings, enhancing exposure without additional cost
  • Provides a user-friendly interface that is easy to set up and manage directly from Shopify
  • Offers AI-powered enhancements like Google AI-powered Product Studio to create and improve product images
  • Facilitates effective advertising with tools to monitor and optimize ad performance
  • Connects with Google Ads for seamless advertising campaign management
  • Supports detailed performance monitoring and feed optimization to maximize e-commerce success
  • No free trial of pain plan is available
  • Conversion tracking often fails and reinstalling the app doesn't resolve it
Demo Store Get App

Carro: Collaborative Commerce

image

Carro: Collaborative Commerce app helps brands collaborate for product discovery, sales growth, and influencer partnerships. It allows merchants to connect with influencers who have already purchased their products, creating organic collaborations. One of the app’s key features is its ability to facilitate cross-store selling. Merchants can sell other brands’ products without holding extra inventory, which makes it ideal for dropshipping.

Carro’s integration with Shopify ensures seamless connections between stores, and it supports a simple user interface that makes navigation easy. The app includes special services like influencer analytics, which help brands assess the performance of their collaborations. Merchants benefit from increased exposure, while the app supports smooth collaboration and effective inventory management.

Carro also stands out for its excellent customer support, offering quick assistance to users, which ensures smooth onboarding. These unique features, combined with its integration capabilities, set Carro apart from other apps in the market.

  • Free plan is available
  • Collaboration network that connects brands for cross-promotion and product sharing
  • Helps merchants discover influencers for marketing partnerships
  • Facilitates selling partner brands' products directly on your store
  • Expands product offerings without managing new inventory
  • Tracks and manages sales and commissions between partnered brands
  • Integrates seamlessly with existing Shopify setup
  • Allows merchants to collaborate without upfront inventory costs
  • Offers real-time reporting and analytics on partnerships and sales
  • No free trial of paid plan is available
  • Difficulties in syncing products between stores
Demo Store Get App

How to Find The Best Sales Channel Shopify App?

 

These two Sales Channel apps for Shopify are ranked based on the following criteria: 

  • Features 
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates 
  • Pros and cons
  • Built for Shopify badge 
  • Reviews and assessment by AcquireConvert

 

What are Shopify Sales Channel apps?

 

Shopify Sales Channel apps are tools that allow online stores to connect and sell products on different platforms or marketplaces beyond their Shopify store. These apps enable merchants to expand their reach and increase sales by listing their products on multiple sales channels such as social media platforms, marketplaces, or other e-commerce sites.

One of the primary features of Shopify Sales Channel apps is the ability to sync product information across various channels. This includes updating product listings, inventory, and pricing automatically, ensuring consistency across all sales platforms. Merchants can manage all sales from one central Shopify dashboard, streamlining operations.

Another key feature is real-time order tracking and fulfillment management. Orders placed on different sales channels can be tracked and managed from the Shopify platform, improving efficiency in processing and shipping. This helps merchants keep up with demand and maintain customer satisfaction.

Sales analytics and reporting are also valuable components of these apps. They offer insights into performance across different channels, helping merchants optimize their sales strategy by understanding which platforms yield the best results.

Customization options allow merchants to tailor their presence on each sales channel. They can adjust product descriptions, images, and promotions to fit the audience of each platform, enhancing brand visibility and engagement.

These apps integrate seamlessly with Shopify and other tools, making them easy to set up and use. Merchants can expand their business without the need for extensive technical expertise.

In summary, Shopify Sales Channel apps are essential for businesses looking to grow their reach by selling on multiple platforms, optimizing product visibility, and managing sales operations efficiently from one place.

 

What is the best way to send a Sales Channel notification to customers?

The best way to send a Sales Channel notification to customers involves clear messaging, appropriate timing, and utilizing the right tools. First, use automated notification systems available through Shopify Sales Channel apps like Facebook & Instagram Shopping, or other integrated tools. These apps streamline the process by automatically sending notifications about order status, shipping updates, or any relevant changes, ensuring consistent communication with customers.

Personalization is key. Address your customers by name and include specific details about the product they purchased or the platform they used. This makes the message more relevant and engaging, increasing the likelihood of customer interaction. Additionally, leveraging multiple communication channels, such as email, SMS, or push notifications, can enhance the reach of your message, allowing customers to receive updates through their preferred medium.

Timing plays a crucial role. Send an immediate confirmation when the order is placed, followed by relevant updates about shipping or any potential delays. Timely notifications ensure that customers stay informed and confident about their purchase.

By integrating automated tools, crafting personalized messages, utilizing multiple communication channels, and focusing on well-timed notifications, you can efficiently manage Sales Channel notifications while improving the overall customer experience.

 

Do Sales Channel convert to sales?

Yes, Sales Channels can effectively convert to sales. When customers discover products through various sales channels, they are more likely to make a purchase because these channels provide easier access and visibility. Sales Channels like social media platforms, marketplaces, and other e-commerce sites expose your products to broader audiences, driving higher traffic to your store.

Sales Channels create opportunities for impulse buying and convenience. Customers are more likely to convert when they come across products in familiar spaces like Instagram, Facebook, or Amazon. Offering channel-specific discounts or promotions can further drive conversion rates, making customers feel like they’re getting a special deal.

For merchants, utilizing multiple Sales Channels provides valuable insights into where customer interest is highest. These insights help businesses tailor their marketing strategies and optimize sales efforts, focusing on the channels that deliver the best results.

In summary, Sales Channels are a strategic tool for increasing visibility and reaching new customers. They help drive conversions by offering convenience, personalized promotions, and insights that improve marketing strategies.

 

Conclusion: Best Shopify Sales Channel Apps

 

It requires time and effort to compare and evaluate features of the various different Sales Channel Shopify apps to find the ideal option. 

Shopify store owners must evaluate relevant information to make the optimal choice for their needs. 

This guide does the challenging work for merchants by comparing and evaluating the top choices for different Sales Channel Shopify apps. The results of our analysis of the best Sales Channel Shopify apps are listed below:

  1. Google & YouTube
  2. Carro: Collaborative Commerce
Giles Thomas is the author of AcquireConvert.com. He is an experienced ecommerce expert. He is the CEO of Whole Design Studios an official Shopify expert and partner agency since 2014. He is also the Executive Director of FOE.Global, where he runs a merger and acquisitions fund for web 2 digital assets. He was previously the head marketing mentor at the Google Launchpad accelerator where he helped incubate many ecommerce brands. He is also a member of the Shopify commerce coach progam. You can find him on Linkedin and the agency Whole Design Studios on Linkedin as well. You can also follow Giles on his AcquireConvert profiles on Youtube, Twitter and Facebook.