How to Find The Best blog Shopify App?
These five blog apps for Shopify are ranked based on the following criteria:
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify blog apps?
It’s a central part of content marketing that Shopify store owners shouldn’t be without — but where do you start?
Like many features of Shopify, it’s made easier by using an app. Shopify blog apps are available as plugins to your store to make it simple to inform, educate, and inspire your followers into purchasing your products.
A free native Shopify plugin is available with all themes but the best Shopify blog apps add extra functionality and allow shoppers to more conveniently purchase related products.
In this post, we’re going to review your best options with Shopify blog apps so that you can either improve an existing blog…or start some dynamic content marketing right from your Shopify store.
According to a study published on HubSpot, websites with blogs receive:
- 55% more visitors
- 97% more inbound links
Other estimates claim that visitors who read a blog convert 5-10 times more than visitors who don’t.
Blog posts don’t have to take days to create and you don’t need to get set up on another platform to post content (no WordPress is needed).
From the comfort of your Shopify store, you can consistently put out valuable content that informs your audience, inspires them to spend more time in your store, boosts trust in who you are and what you do and gets rankings in the search engines.
Many SEO experts consider that the time spent on pages is an important ranking factor for search engines. It’s reasonable that if visitors spend longer on your pages, those pages are considered more relevant and informative — and Google wants to reward this. Blogging can help you do that.
So, blogs are generally great for generating more traffic, more leads, and more sales.
Product descriptions in your store only go so far. How about showing your audience how your products can be used in real life? Or a few posts about the production process and the materials used? What about customer success stories or other interesting stories about your products or your company?
These are just a few blogging ideas that should get you thinking along the right lines.
Can’t we just use the native blog app in Shopify?
The free native blogging tool that comes with Shopify is fine to a point and Shopify provides tutorials to get you started:
It has a visual and text editor, you can insert images and videos, and it can provide automatic SEO for each blog title and description.
Furthermore, it can also schedule posts and manage comments and tags. As it’s fully integrated into your Shopify store, once you attract readers to your blog, it’s easy to funnel them to your shop.
You can also manage and maintain content from the one admin tool that looks after content in your online store and your blog. That’s all great — but visitors still need to click a link and move away from an article to order a related product.
They must also click a link from a product page to read a blog post and discover more about a particular product. In other words, there’s no easy way to toggle between blog posts and related products.
Ultimately, truth be known, Shopify is many great things but it is NOT a blogging platform and its functionality is relatively basic. It’s also quite inflexible and some merchants don’t like the URL structure. You’ll find that the Shopify blog apps reviewed below enhance the reader and shopper experience and make management of the blog easier for Shopify owners. This, and the other many benefits they provide, can ultimately boost leads, sales, and the profitability of your store.
Conclusion: Best Shopify blog Apps
It requires time and effort to compare and evaluate features of the various different blog Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
Ecommerce stores that don’t blog are missing out on potentially tons of traffic and leads. Your competitors are likely blogging because they’ve seen how it drives traffic to their stores.
Whether you’re just starting a blog or you have an existing blog that you want to optimize, the Shopify blog apps reviewed above not only help you create blog content for your store to educate and inform your customers. They also boost search rankings, improve the reader experience and make your blog section easier to manage.
By blogging directly from Shopify rather than moving to a dedicated blogging platform like WordPress, you get all the benefits without the extra hassle.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different blog Shopify apps. The results of our analysis of the best blog Shopify apps are listed below: