Top 10 Shopify Loyalty Program Apps [September, 2023]

Top 10 Shopify Loyalty Program Apps [ September, 2023 ]

By Giles Thomas | Last updated September 13, 2023

Customers who have an emotional connection to your brand offer 300% higher lifetime value. 300%! Cultivate connection and loyalty, and you’re golden.

In addition to increasing your store’s value in the eyes of customers, the best loyalty programs also increase your customers’ value to you!

Everybody knows that it’s cheaper to drive existing customers to purchase again than it is to find a new prospect. Wise business owners invest in cracking the code of customer retention, as well as the science of increasing customer lifetime value and average order value.

So how does one go about nurturing that customer relationship to prime its 300% potential?

One key component is an impressive loyalty program. A customer rewards program makes your brand more attractive (and re-engagement worthy) by its very existence.

The better it is, the better your market’s reaction will be. The long and short of it is that smart Shopify store owners are selecting and optimizing loyalty apps. But search the Shopify App Store for “customer loyalty” and you can peruse 690 results.

How do you choose the best Shopify loyalty program?

We took a look at some of the top contenders and wrote up our findings, so you can be more informed when choosing which loyalty program should have your loyalty.

Quick comparison of the best Shopify loyalty apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1Referral Candy & AffiliateReferralCandy$59/month4.8/5 ⭐️yesimageGet app
2Loyalty, Memberships, CashbackToki$29/month5/5 ⭐️yesimageGet app
3Smile: Loyalty &$49/month4.8/5 ⭐️noimageGet app
4Rivo: Loyalty & ReferralsRivo$49/month4.9/5 ⭐️yesimageGet app
5BON Loyalty Rewards ReferralsSmartify Apps$15/month4.9/5 ⭐️yesimageGet app
6Joy: Loyalty & Rewards ProgramJoy Loyalty$29/month4.9/5 ⭐️noimageGet app Gift Cards &$59.99/month4.8/5 ⭐️yesimageGet app
8Growave: Loyalty & WishlistGrowave$9/month4.8/5 ⭐️yesimageGet app
9Marsello: Loyalty, Email & SMSMarsello$100/month4.5/5 ⭐️yesimageGet app
10Yotpo: Loyalty & RewardsYotpo - L&R$199/month4.7/5 ⭐️noimageGet app

What are the best loyalty programs for Shopify?

Table of contents:

Conclusion of the best Shopify Loyalty Program Apps


Ultimately, every Shopify store owner needs to do his or her homework to arrive at the perfect Shopify loyalty program for their store. One critical component to take into account is the perspectives and needs of your customers. Are they adventurous types who enjoy trying new things?

Make sure your loyalty program enables you to offer store credit specifically for brand new products as rewards, so you can treat them to experiences and products they wouldn’t have discovered. Or, is your customer base full of steadfast purchasers of the tried-and-true? They won’t appreciate a new and exciting free product.

For them, provide rewards that will enable them to save on (or buy more of) their favorite products. Consider the impression made by the type of rewards you offer. Sometimes “discounts,” whether they be a fixed amount or percentage-off, can cheapen a product or brand. In contrast, “store credit” – even though, practically, it gives the same benefit – can feel more valuable and luxurious to a customer.

If you’re a higher-end brand, that’s worth taking into account. Regardless of which app you select, the crucial piece here is that you deploy a loyalty program in your Shopify store. Rewarding your customers, increasing engagement and building loyalty have proven themselves as the most effective tactics for increasing revenue.

Go forth and deploy!