Best Shopify Metafields Apps Compared [2022]

You can add custom fields to any resource (products, customers, storefront, etc.) by using metafields.

Do not confuse these with SEO metafields, which are completely different. Shopify metafields have three basic parts:

• Namespace – A category or container that differentiates your metadata from other metafields
• Key – The name of the metafield
• Value – The actual content of the metafield that is usually displayed on the storefront or used by the app

Shopify Admin is very limited in this respect – offering little beyond simple HTML descriptions. To customize metafields effectively, you need an app.

Fortunately, there are plenty of Shopify apps that specialize in doing just that. We’ve taken the time to review 10 of the best ones so that all you need to do is read up and choose the ones to trial.

Let’s get straight into the apps – in no particular order.

Global Metafields Manager

Global Metafields Manager is the new kid on the block when it comes to metafield apps. It focuses firmly on providing more functionality and usability for customers in your Shopify store.

Price: $19/month

Free Trial? Yes – 7-day free trial

Average Shopify Rating (out of 5 stars): Brand new (no reviews yet)

Main pros:

• Easily add, manage and bulk edit custom store data to provide more functionality
• Add custom fields and content for products, collections, blogs, articles, customers, orders, and pages

• Sync existing metafields from other apps and edit them
• Sync multiple stores
• Import and export new and existing data
• All files saved in Shopify to keep your data secure
• Excellent support and a team committed to improving the app over time

Any cons:

• No free version

Custom Fields

Custom Fields by Bonify is used by over 7,500 Shopify stores to create custom metafields s and is considered one of the most comprehensive metafield editors available. This is backed up by exceptional ratings from users.

Price: From FREE up to $29/month for the Plus version

Free Trial? Yes – 14-day free trial

Average Shopify Rating (out of 5 stars): 5.0 (53 reviews)

Main pros:

• Edit field values directly in context
• Easily manage and sync store data
• Supports all field types from references to rich texts
• Bulk uploading feature to save time importing data
• Edit any existing metafield, even if it was created with a different app
• Integrates with Google Chrome via browser extension
• Priority support with the Plus version

Any cons?

• Very few weaknesses but the free version only supports 10 custom fields and basic text and number fields

Metafields Editor

Metafields Editor is a well-established editor created by Webify Technology. It provides a simple and cost-effective way to create, manage, and modify your Shopify store’s metafields.

Price: from $8/month for Basic up to $30/month for Unlimited

Free Trial? Yes – 5-day free trial

Average Shopify Rating (out of 5 stars): 4.7 (132 reviews)

Main pros:

• Easily add additional custom data to your Shopify store
• Add more detail to products, variants, collections, customers, orders, blogs, and articles
• Store more useful product information for your users
• Import and export metafields in bulk
• Unlimited metafields for all resource types
• Simple-to-use interface
• Modify existing metafields or create new ones
• Information stored on Shopify itself (not by the app)

Any cons?

• With the Basic plan, imports/exports are only available on a credit basis (free for the Pro and Unlimited plans)
• Need to modify your Shopify theme to read and display newly created metafields

Accentuate Custom Fields

Lots of successful online brands use the Accentuate Custom Fields app for Shopify, including Salomon, Gymshark, O’Neill, and over 5,000 other stores. It’s well-reviewed by users and highly customizable so that you can personalize the user experience in your store.

Price: From FREE up to $20/month for the Plus plan

Free Trial? Yes – 30-day free trial

Average Shopify Rating (out of 5 stars): 4.9 (41 reviews)

Main pros:

• Define your own multi-language text fields, selection lists, images, checkboxes, dates, etc.
• Advanced image handling (and can upload videos)
• Build cross-references between Shopify objects (link content)
• Simple yet powerful interface
• Includes repeatable field types
• Edit values for products, collections, and more
• Integrates directly with your design theme using Liquid
• A responsive team that is constantly improving the app
• Long free trial (30 days)

Any cons?

• More documentation for user instructions would be useful

Metafields Custom Field Master

Metafields Custom Fields Master by HulkApps is a rapidly-improving app that has ironed out problems from earlier versions and now takes its place proudly in the pantheon of well-reviewed metafield apps on the Shopify store.

Price: From Free to $19.99/month (Pro+ version)

Free Trial? Yes – 6-day free trial

Average Shopify Rating (out of 5 stars): 4.4 (51 reviews)

Main pros:

• Customize many types of content in your Shopify store
• Quick and easy to get custom field data showing in your store
• Add and manage data for collections, products, customers, pages, product variants, orders, blogs, articles, etc.
• Easy to sync data
• Import using bulk upload (Pro and Pro+ versions only)
• Multiple language support even on the free version

Any cons?

• The main complaints were in earlier versions – the latest release has received excellent reviews
• Short trial period (only six days)

Airfields

It’s rare that nobody has a bad word to say about you but users of Airfields are universally complimentary about this metafield app created by Airnauts.

Price: $29/month

Free Trial? Yes – 30-day free trial

Average Shopify Rating (out of 5 stars): 5.0 (7 reviews)

Main pros:

• Easy to add extra images for collections, additional navigation, product videos, descriptions, downloadable pdfs, etc.
• Nine different field types to add what you need
• Add info to products, variants, collections, smart collections, customers, orders, pages, blog posts, etc.
• Very straightforward user interface makes it simple to manage custom fields
• Based on Shopify Polaris for simplicity
• Can help you market your store and increase traffic to your website with more in-depth content
• Long free trial (30 days)

Any cons?

• No free version

Advanced Custom Fields

The fantastic reviews that Advanced Custom Fields has received are not just on account of it being one of the few FREE metafield apps for Shopify. It works extremely well and is trusted by thousands of stores.

Price: FREE

Free Trial? Not applicable – free app

Average Shopify Rating (out of 5 stars): 4.8 (25 reviews)

Main pros:

• Easily add, manage, import, export, and sync extra data
• Add custom metafields to collections, products, customers, pages, product variants, orders, blogs and articles to inform and educate your customers
• Over 18 field types to help with custom field management
• Build any kind of form with basic data field types
• Build any kind of relation by reference field types
• New features added as the development team is constantly working on improvements
• Completely FREE!

Any cons:

• Occasional support issues

All in One Metafields

All in One is one of the most cost-effective of the metafields apps available for Shopify. It is also one of the most basic apps featured in this review but if you only want to add information for a better user experience, it should be more than enough.

Price: $1.99/month

Free Trial? Yes – 7-day free trial

Average Shopify Rating (out of 5 stars): 4.5 (13 reviews)

Main pros:

• Store additional information for products, collections, customers, orders, blogs, pages and your shop
• Very simple to set up and use
• Wide range of field types available
• Unlimited custom fields available
• Live support available after app installation
• Low monthly fee

Any cons?

• No free version (though the monthly fee is minimal anyway)
• Does not allow for bulk metafield uploads

Metafields2

Metafields2 is a low-priced app from sineLABS that is well-reviewed on the App store and has plenty of fans. We’re not sure what happened to Metafields1 but this app seems to tick most of the boxes.

Price: $7/month

Free Trial? Yes – 7-day free trial

Average Shopify Rating (out of 5 stars): 4.4 (31 reviews)

Main pros:

• Supports extra data fields for nearly every Shopify resource type: products, variants, collections, pages, orders, customers, etc.
• Update customer metafields from the front end of your shop (birthdays, preferences, etc.)
• Browse or search Shopify data within the app to locate metafield values to edit
• Supports CSV export and import of all metafield values
• New features added to updated versions

Any cons?

• Some user problems importing and exporting large amounts of data
• May require some technical expertise to make the most of this app

Metafields Plus

Metafields+ by AT Develops is another Shopify metafields app that does all the things you’d expect it to, efficiently and for a low monthly fee.

Price: $5/month

Free Trial? Yes – 7-day free trial

Average Shopify Rating (out of 5 stars): 4.3 (10 reviews)

Main pros:

• Add custom metafields to products, variants, collections, customers, store, and orders
• Attach images, files, HTML, and simple text
• Bulk import/export metafields via CSV

• No advance Shopify Liquid knowledge required to use this app
• Simple to set up and use
• Updated with new and improved features

Any cons?

• Most user complaints were with previous versions – the latest version seems to run smoothly and is well-liked

Improve user experience with custom metafields

Shopify on its own is a blessing. When partnered with the whole ecosystem of add-on apps, it becomes a godsend.

Metafield apps are a specific group of apps that help you seamlessly add more customized information to your store.

This improves the user experience and is more likely to provide customers with what they need before they purchase from you (without them having to email you).

The apps outlined above can all help you manage the process a lot easier than relying solely on Shopify Admin.

While most are paid apps, they all have free trials that you can use to check out the features.