Top 6 Shopify Sales Funnel Apps [October, 2024]
| Last updated January 9, 2024
This guide helps ecommerce store owners to compare and find the best sales funnel apps for Shopify. Sale funnel apps are popular for ecommerce businesses that want an app that look after everything from helping you build landing pages to upselling your customers at checkout. They all improve your sales process and help turn leads into valuable customers. However, with the variety of Shopify apps for sales funnels, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares six companies for merchants to review and find the optimal sales funnel app for their needs. To help them make an informed decision, a quick comparison table of the best sales funnel Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify Sales Funnel Apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | ReConvert | ReConvert | $4.99/month | 4.9/5 ⭐️ | yes |  |
Get app |
| 2 | Honeycomb Upsell & Cross Sell | Conversion Bear | $49.99/month | 4.9/5 ⭐️ | yes |  |
Get app |
| 3 | Shogun Landing Page Builder | Shogun Labs, Inc. | $19/month | 4.8/5 ⭐️ | no |  |
Get app |
| 4 | Zipify Landing Page Builder | Zipify Apps | $66/month | 4.8/5 ⭐️ | yes |  |
Get app |
| 5 | PageFly Landing Page Builder | PageFly | $24/month | 4.9/5 ⭐️ | no |  |
Get app |
| 6 | GemPages Landing Page Builder | GemPages | $29/month | 4.9/5 ⭐️ | no |  |
Get app |
Top Shopify sales funnel apps reviewed
Table of contents:
ReConvert
The ReConvert developers have several Shopify sales funnel apps but this is the “jewel in the crown”.
The app increases the upsell and cross-sell options with customers who have bought products in your Shopify store. Increasing the average order value (AOV) and maximizing the potential from each sale is one of the keys to increasing ecommerce store revenues.
ReConvert Upsell & Cross-sell is very well-reviewed and an established name used by over 35,000 brands worldwide.
- Free version available
- Checkout upsell feature
- One-click upsell post purchase upsell
- All plans include a “thank you” page editor to upsell and cross-sell
- Helps you collect birthday data from customers
- Run surveys with customers
- Upsell customers to a subscription
- Track orders, reorder and offer bundle-style cross-sell
- Simple drag-and-drop editor to create upsell or cross-sell options
- Deep segmentation features to trigger relevant offers
- Generous free trial period (30 days)
- Low entry price-point ($4.99/month)
- Extra revenue charges based on the increase in revenue generated by using the app
Honeycomb Upsell & Cross Sell
Honeycomb focuses on helping you catch customers “when their loyalty is at its peak” – with cart and post-purchase offers and discounts that encourage upsells and boost revenues.
Developed by the folks at Conversion Bear, they’ve hit gold with this app, which has consistently picked up five-star reviews from the many Shopify merchants who use it.
- Free version available
- Fast-loading, non-intrusive upsell and cross-sell offers
- Helps you raise your store’s average order value (AOV)
- Offers can appear on product pages, “thank you” pages and on cart pages when customers click “go to checkout”
- Display up to three targeted offers to increase the chances of buyers accepting
- Uses AI to scan your order history and recommend upsell offers
- Easily customize offers (test, design etc.) using intuitive setting panels
- Easy to set up with any theme – no developer skills required
- Mobile-first design
- Split testing available
- Track ROI, AOV, CTR, etc.
- Dedicated support available even on the freemium version
- Only 100 funnel views with freemium version (and app branding appears)
Shogun Landing Page Builder
If you get over 2,000 reviews from Shopify merchants and maintain a 4.7 average rating, you must be doing something right. This app from Shogun Labs does exactly what you’d expect from the name. Landing pages are a key element of any sales funnel and this app makes it quick and easy with drag and drop tools and plenty of customizable templates.
This is one of the most popular and best-reviewed Shopify page builder apps around – used by over 12,000 active ecommerce brands. It is especially suited to stores that can justify paying a substantial monthly fee in return for its extra conversion-optimization features.
It has been positively reviewed by thousands of ecommerce brands for good reason and it’s comforting to know that brands like Chubbies, K-Swiss, MVMT and Leesa all use this app.
- Simple drag and drop feature makes building custom landing pages easy
- Can be used to design homepages, product pages, contact, blog, etc.
- Over 30 preset themes to guide you
- Sale countdown timers, custom forms, discount tags and Add to Cart buttons help boost conversions
- Easy to stylize the main features of your store pages
- Excellent page loading speeds
- Can create image overlays and hover effects
- Includes tools for A/B testing and measuring performance
- Integrates with Google Analytics
- Simple enough for beginners to use (no coding skills necessary)
- Can develop custom elements using HTML/Liquid, CSS and JavaScript, if required
- Extremely well reviewed by thousands of users
- 24/7 support – live chat support for higher plans
- No Free trial available of the paid versions
- Free version only gives you 1 published page and limited templates
- Only email support unless you pay $199/month
Zipify Landing Page Builder
Zipify is another app that makes it easy to build the all-important landing pages for your store. It saves you from having to hire a professional designer or developer.
Zipify is a page builder app for Shopify that uses proven strategies for promoting products and converting more visitors. That’s because it was designed by a Top 100 ecommerce store. The strategies it applies have been tried and tested first in a store that generates over $60 million per year. You can either use the inbuilt templates or customize your pages to get the look and feel you want – and use the smart tools it includes to increase the average order value.
The app does more than simply build pages – it helps you build the type of sales funnel that is essential to generating leads, engagement and revenue: the keys to the success of any store.
- Free version available
- 14 day free trial
- Fully tested professional library of templates to use – new ones added regularly
- Copy entire sales funnels that have been optimized in the app developer’s own ecommerce store
- Easy-to-use drag and drop page builder – no developer or designer required
- Customize the look and feel of your store – no developer or designer required
- Includes countdown timers, opt-in forms, image carousels, etc. to boost conversions
- Can track data so you never lose leads or sales
- Fast-loading and mobile-responsive pages
- Integrates with Facebook, Google, Klaviyo, and other major platforms
- A/B testing available for premium users
- Chat and email support provided
- The entry price point into their paid plan is higher than other similar apps ($66)
- 1 publish slot on the freemium version
PageFly Landing Page Builder
To gather over 8000 reviews from customers and maintain a rating of 4.9 takes some doing. PageFly has achieved this and is now used by over 60,000 Shopify stores, making it one of the most popular sales funnel apps out there.
This is highly impressive so you won’t be surprised to hear that it offers comprehensive features and allows you to design eye-catching pages for your entire store. It includes an option to amend coding so it is equally as useful for tech-minded store owners as beginners with no tech skills.
- Free plan available
- Simple drag and drop page designer that anyone can use
- Over 60 templates available to save time
- Choose from 29 pre-made sections
- Over 40 page elements to add to pages
- Upsell lists, products lists, and collection lists available to help boost sales
- Build optimized product and collection pages with images, videos, gifs, etc.
- Create high-converting landing pages without any developer skills
- Optimized code to keep page-load times snappy
- Saved sections allow you to re-use your work on other pages
- Customizable for mobile, tablet and desktop
- Available in English, Chinese, French, German, and Portuguese
- Integrates with Google Analytics, Facebook Ads, etc.
- Built-in analytics for conversion rate, revenue, product views, etc.
- Fast-loading and search-optimized pages
- Live chat support and YouTube support channel
- The free version only allows one page per page type
- Occasional support issues flagged – but a real rarity
- No free trial of the paid versions
GemPages Landing Page Builder
If you’re looking for a cost-effective landing page builder and sales funnel “assistant” for your Shopify store without needing any tech skills, GemPages may be it.
Gempages is another Shopify page builder app that simply must be included in any review of this category of apps.It is used by over 15,000 ecommerce sellers worldwide, with an average rating of 4.9 from over 3,000 Shopify reviews placing it in the “best of class” category. The app works with all Shopify themes and helps you build on the basic design to create pages that convert more visitors into sales.
Very well-reviewed and used by thousands of successful ecommerce stores, this app helps you get your landing pages right so that customers are in the mood to buy.
- Over 50 high-converting landing page templates available
- Add forms, Instagram feeds, images, add-to-cart buttons, tabs, sliders, tables, videos and social buttons
- Drag and drop page builder makes it easy to design your pages
- No developer or coding skills necessary
- Lower price point than other similar apps reviewed here
- Suitable for solopreneurs or larger stores
- Design homepage, product pages, blog pages, collection pages, etc.
- Works with all Shopify themes
- Can import and export existing pages from your store easily
- Live chat support for VIP users
- Highly rated customer support
- Integrates with Google Analytics, Facebook Ads, etc.
- Sync your store with Facebook Pixel and Google Shopping
- Add Google maps to pages
- Mobile-friendly, responsive design
- Pages remain visible even if you uninstall the app
- Video tutorials provided inside the app
- Tiered support system, live support in the basic version (priority + video call support for $199/month)
- Only 1 published page with their free plan
How to Find The Best Sales Funnel Shopify App?
These six sales funnel apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify sales funnel apps?
When we talk about a sales funnel, we mean the customer journey from the first moment of contact with your store until becoming a buyer and, beyond that, hopefully, a raving fan. New customers who know nothing about your store or your products generally pass through a series of stages before they will buy. Understanding these stages is key to shaping the marketing strategies that will help visitors to your store take the journey to become loyal customers.
The Shopify marketing funnel includes five main stages:
- Awareness: people develop awareness that you exist (usually through ads, articles, etc.).
- Consideration/comparison: they consider your products/services and how they compare to what else is available.
- Conversion: browsers turn into buyers by making transactions in your store.
- Loyalty: a portion of the buyers will make repeat purchases and become loyal customers.
- Advocacy: some customers will be so happy with your products/services that they actively leave reviews and promote your store in their network as “brand advocates”.
For some types of businesses, the first three stages are the only ones that count because they’re most interested in one-off transactions — personal injury law firms or real estate agents are a good example.
But you’re a Shopify store so you don’t just want to convert people into buyers. You want them to come back repeatedly and tell their friends about you.
It’s called a sales “funnel” because it’s naturally wider at the top and narrower at the bottom. Of the people that are attracted to your business, only a fraction of those will become buyers. Many will drop out — and that’s normal — but the important thing from a Shopify marketing perspective is that you can increase the numbers at every stage of the funnel.
That’s where the next point about Shopify sales funnel optimization comes in..
Shopify sales funnel optimization steps
Before we get into the Shopify sales funnel apps you can use to increase sales, let’s take a quick look at a few strategies for optimizing each stage of your sales funnel.
1. Awareness: how do you attract the right visitors to your Shopify store?
Developing awareness is the stage that usually takes the most work so if you’re looking for quick sales shortcuts, look away.
It’s the lead generation stage, where you try to attract potential customers to your store with your marketing campaigns.
Essential marketing tactics for attracting visitors:
- Facebook ads: showcase not just your products but how they solve problems or achieve goals — pique interest to get people to your store.
- Google Ads: at the top of product search pages in Google are Google Ads that can send large volumes of your traffic your way if you get them right.
- Content and SEO campaigns: organic Google rankings are displayed when people enter search terms too, A comprehensive content strategy with an optimized SEO campaign can help your content rank higher.
Warning: you can burn a lot of money quickly on Google and Facebook Ads unless your campaigns are professionally managed. Seek help on your campaigns to maximize your ROI and minimize risk.
2. Consideration: how do you persuade potential customers that you’re the best solution?
No Shopify store works in a vacuum — everyone has competition. During the consideration stage of your Shopify sales funnel, visitors start comparing how you shape up with what else is available.
Potential customers will evaluate your product’s features and pricing, as well as the overall service provided (from customer reviews). They want to know how your product helps them and whether it’s worth what you charge.
Essential marketing tactics for persuading customers that you’re the best answer:
- Professional, high-quality product images: to sell your products (including lifestyle shots of people using your products).
- Professionally written product descriptions that appeal to customer needs.
- Positive reviews from customers: embed positive customer reviews on your homepage, product pages and in your ads.
3. Conversion: how do you persuade potential customers to buy?
Traffic and interest are nothing unless a good portion of it converts into paying customers. That’s what will really make or break your Shopify store.
Essential marketing tactics for increasing conversions:
- High-converting landing pages: professionally written and designed landing pages will increase your conversion rate.
- Calls to action: clear call-to-action buttons that tell customers what to do next, why and when are essential for turning more browsers into buyers.
- Abandoned cart campaigns: if a visitor to your store shows buying intent (e.g., loaded a cart that was later abandoned), you can follow up and retarget these “lost” customers.
- Mobile navigation: a store with a great user experience will encourage more sales. It needs to be mobile-first with simple navigation so that visitors can find what they need easily (like with most of the paid Shopify themes).
- Premium customer support: you can’t afford to drop the ball with support as bad news spreads quickly on social media. Live chat and responsive support will not only help retain customers but will also help grow your business.
4/5. Loyalty & Advocacy: how do you make your customers happy?
It’s harder to win a new customer than to keep an existing one. The above steps help you win customers but that’s no good if existing customers are falling away.
By running campaigns to increase loyalty and advocacy, you will retain customers and word will get around about you and your products.
Essential marketing tactics for boosting loyalty and advocacy:
- Personalized offers: analyze your customers’ purchase history and send relevant and personalized offers.
- Follow up with a “thank you” email and a survey: a simple “thank you” email goes a long way. Also, consider sending a survey to show that their opinions matter.
Social media campaigns: using Facebook and Instagram to interact with your audience and build a community can increase engagement, loyalty and positive sentiment (quizzes, surveys and user-generated content are great for this).
Conclusion: Best Shopify Sales Funnel Apps
It requires time and effort to compare and evaluate features of the various different sales funnel Shopify apps to find the ideal option. If any part of your sales funnel is broken or inefficient, you are throwing money out the door of your Shopify store. You need to nurture potential customers through the steps that optimize the buying experience and maximize your earnings. The above apps all help you to do that and will make the buying process smoother for customers. Try them out using the free trials and you should start noticing the effect on sales very quickly.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different sale funnel Shopify apps. The results of our analysis of the best sale funnel Shopify apps are listed below:
