Top 6 Shopify Sales Funnel Apps [April, 2024]

Top 6 Shopify Sales Funnel Apps [April, 2024]

By Giles Thomas | Last updated January 9, 2024

 

This guide helps ecommerce store owners to compare and find the best sales funnel apps for Shopify. Sale funnel apps are popular for ecommerce businesses that want an app that look after everything from helping you build landing pages to upselling your customers at checkout. They all improve your sales process and help turn leads into valuable customers. However, with the variety of Shopify apps for sales funnels, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options. 

This guide compares six companies for merchants to review and find the optimal sales funnel app for their needs. To help them make an informed decision, a quick comparison table of the best sales funnel Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

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Quick comparison of the best Shopify Sales Funnel Apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1ReConvertReConvert$4.99/month4.9/5 ⭐️yesimageGet app
2Honeycomb Upsell & Cross SellConversion Bear$49.99/month4.9/5 ⭐️yesimageGet app
3Shogun Landing Page BuilderShogun Labs, Inc.$19/month4.8/5 ⭐️noimageGet app
4Zipify Landing Page BuilderZipify Apps$66/month4.8/5 ⭐️yesimageGet app
5PageFly Landing Page BuilderPageFly$24/month4.9/5 ⭐️noimageGet app
6GemPages Landing Page BuilderGemPages$29/month4.9/5 ⭐️noimageGet app

Top Shopify sales funnel apps reviewed

Table of contents:

How to Find The Best Sales Funnel Shopify App?

 

These six sales funnel apps for Shopify are ranked based on the following criteria: 

  • Features 
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates 
  • Pros and cons
  • Built for Shopify badge 
  • Reviews and assessment by AcquireConvert

 

What are Shopify sales funnel apps?

 

When we talk about a sales funnel, we mean the customer journey from the first moment of contact with your store until becoming a buyer and, beyond that, hopefully, a raving fan. New customers who know nothing about your store or your products generally pass through a series of stages before they will buy. Understanding these stages is key to shaping the marketing strategies that will help visitors to your store take the journey to become loyal customers.

Shopify-Sales-Funnel

 

The Shopify marketing funnel includes five main stages:

 

  1. Awareness: people develop awareness that you exist (usually through ads, articles, etc.).
  2. Consideration/comparison: they consider your products/services and how they compare to what else is available.
  3. Conversion: browsers turn into buyers by making transactions in your store.
  4. Loyalty: a portion of the buyers will make repeat purchases and become loyal customers.
  5. Advocacy: some customers will be so happy with your products/services that they actively leave reviews and promote your store in their network as “brand advocates”.

 

For some types of businesses, the first three stages are the only ones that count because they’re most interested in one-off transactions — personal injury law firms or real estate agents are a good example.

But you’re a Shopify store so you don’t just want to convert people into buyers. You want them to come back repeatedly and tell their friends about you.

It’s called a sales “funnel” because it’s naturally wider at the top and narrower at the bottom. Of the people that are attracted to your business, only a fraction of those will become buyers. Many will drop out — and that’s normal — but the important thing from a Shopify marketing perspective is that you can increase the numbers at every stage of the funnel.

That’s where the next point about Shopify sales funnel optimization comes in..

 

Shopify sales funnel optimization steps

 

Before we get into the Shopify sales funnel apps you can use to increase sales, let’s take a quick look at a few strategies for optimizing each stage of your sales funnel.

1. Awareness: how do you attract the right visitors to your Shopify store?

 

Developing awareness is the stage that usually takes the most work so if you’re looking for quick sales shortcuts, look away.

It’s the lead generation stage, where you try to attract potential customers to your store with your marketing campaigns.

 

Essential marketing tactics for attracting visitors:

 

  • Facebook ads: showcase not just your products but how they solve problems or achieve goals — pique interest to get people to your store.
  • Google Ads: at the top of product search pages in Google are Google Ads that can send large volumes of your traffic your way if you get them right.
  • Content and SEO campaigns: organic Google rankings are displayed when people enter search terms too, A comprehensive content strategy with an optimized SEO campaign can help your content rank higher.

 

Shopify-Sales-Funnel-Facebook-Ads

Warning: you can burn a lot of money quickly on Google and Facebook Ads unless your campaigns are professionally managed. Seek help on your campaigns to maximize your ROI and minimize risk.

 

2. Consideration: how do you persuade potential customers that you’re the best solution? 

 

No Shopify store works in a vacuum — everyone has competition. During the consideration stage of your Shopify sales funnel, visitors start comparing how you shape up with what else is available.

Potential customers will evaluate your product’s features and pricing, as well as the overall service provided (from customer reviews). They want to know how your product helps them and whether it’s worth what you charge.

 

Essential marketing tactics for persuading customers that you’re the best answer:

  • Professional, high-quality product images: to sell your products (including lifestyle shots of people using your products).
  • Professionally written product descriptions that appeal to customer needs.
  • Positive reviews from customers: embed positive customer reviews on your homepage, product pages and in your ads.

 

Shopify-Sales-Funnel-Product-Images

3. Conversion: how do you persuade potential customers to buy?

 

Traffic and interest are nothing unless a good portion of it converts into paying customers. That’s what will really make or break your Shopify store.

 

Essential marketing tactics for increasing conversions:

  • High-converting landing pages: professionally written and designed landing pages will increase your conversion rate.
  • Calls to action: clear call-to-action buttons that tell customers what to do next, why and when are essential for turning more browsers into buyers.
  • Abandoned cart campaigns: if a visitor to your store shows buying intent (e.g., loaded a cart that was later abandoned), you can follow up and retarget these “lost” customers.
  • Mobile navigation: a store with a  great user experience will encourage more sales. It needs to be mobile-first with simple navigation so that visitors can find what they need easily (like with most of the paid Shopify themes).
  • Premium customer support: you can’t afford to drop the ball with support as bad news spreads quickly on social media. Live chat and responsive support will not only help retain customers but will also help grow your business.

 

Shopify-Sales-Funnel-Upsell

4/5. Loyalty & Advocacy: how do you make your customers happy?

 

It’s harder to win a new customer than to keep an existing one. The above steps help you win customers but that’s no good if existing customers are falling away.

By running campaigns to increase loyalty and advocacy, you will retain customers and word will get around about you and your products.

Essential marketing tactics for boosting loyalty and advocacy:

 

  • Personalized offers: analyze your customers’ purchase history and send relevant and personalized offers.
  • Follow up with a “thank you” email and a survey: a simple “thank you” email goes a long way. Also, consider sending a survey to show that their opinions matter.

 

Social media campaigns: using Facebook and Instagram to interact with your audience and build a community can increase engagement, loyalty and positive sentiment (quizzes, surveys and user-generated content are great for this).

 

Conclusion: Best Shopify Sales Funnel Apps

 

It requires time and effort to compare and evaluate features of the various different sales funnel Shopify apps to find the ideal option.  If any part of your sales funnel is broken or inefficient, you are throwing money out the door of your Shopify store. You need to nurture potential customers through the steps that optimize the buying experience and maximize your earnings. The above apps all help you to do that and will make the buying process smoother for customers. Try them out using the free trials and you should start noticing the effect on sales very quickly.

Shopify store owners must evaluate relevant information to make the optimal choice for their needs. 

This guide does the challenging work for merchants by comparing and evaluating the top choices for different sale funnel Shopify apps. The results of our analysis of the best sale funnel Shopify apps are listed below: