Top 5 Shopify SEO Apps To Get Higher Ranking [December, 2023]
| Last updated October 8, 2023
This guide helps ecommerce store owners to compare and find the best SEO app for Shopify. SEO apps are popular for ecommerce businesses that want to rank higher and improve traffic to their ecommerce store. However, with the variety of Shopify apps for SEO, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares five companies for merchants to review and find the optimal SEO app for their needs. To help them make an informed decision, a quick comparison table of the best SEO Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
Quick comparison of the best Shopify SEO apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | Plug In SEO | Plug in Useful | $29.99/month | 4.7/5 ⭐️ | yes |  | Get app |
| 2 | Tiny:SEO Image optimizer, Speed | TinyIMG | $2.49/month | 5/5 ⭐️ | no |  | Get app |
| 3 | Avada SEO & Image Optimizer | Avada | $34.95/month | 4.9/5 ⭐️ | yes |  | Get app |
| 4 | BOOSTER SEO & IMAGE OPTIMIZER | Booster SEO | $39/month | 4.9/5 ⭐️ | yes |  | Get app |
| 5 | Hextom: Bulk Image Edit & SEO | Hextom | $9.99/month | 4.8/5 ⭐️ | no |  | Get app |
Top Shopify SEO apps reviewed
Table of contents:
Plug In SEO
If you get 80% of SEO right, the other 20% is probably not worth spending too much time or money on. That’s what this app is all about.
It’s an excellent time saver, ignoring all the ‘noise’ and just telling you what it’s worth you spending your time and money on with your search engine optimization: that includes page titles, headings, meta descriptions, speed, article structure, content, and much more.
It’s a popular little app with over 86,000 store owners using it already; it has excellent reviews.
- 14 day free trial
- Helps you find and fix important SEO issues that may hamper your search rankings
- Automatically searches for broken links, page title/description mistakes, structural issues, speed issues.
- Fixes problems with headings, image ALT tags, filenames, etc.
- Assists with structured data and rich snippets to increase chances of featuring prominently on the first page of Google
- Helps you optimize your blog
- Provides keyword tools
- Includes code snippets that help you fix issues yourself and improve rankings
- No free plan
Tiny:SEO Image optimizer, Speed
With one of the highest ratings on the app store, Tiny:SEO is an all inclusive app from the guys over at TinyIMG. It offers everything you would expect from an SEO tool at a very reasonable price point. This app automates everything for you and provides site audit reports that check your site and let you correct issues based on how critical they are.
Not only that, but they are approved as a “Built for Shopify” app which means they are held in high regards for their speed, quality and ease of use by Shopify themselves.
- Free plan available
- Daily automatic optimizations
- PNG to JPG conversion with resize and optimization with alt tag & file name change
- Quick and easy metadata/alt text optimization
- Script control
- Asset preloading
- SEO site audit
- AI metadata generation
- 24/7 live customer support
- Back-up for 30 days means you can restore previous images if you are not happy with the optimization result
- Can compress images up to 70 percent with no loss of quality
- Lazy loading to improve page performance
- Available in a multitude of languages including Chinese and Hindi
- No free trial
- The free version only includes 50 images per month and high charge ($0.03 per image) for extra images
- Some users may claim that 70 percent compression without loss of quality is not quite true – but the proof is in the pudding!
Avada SEO & Image Optimizer
Page speed significantly affects user experience and SEO. The Avada SEO Shopify app utilizes core web vitals metrics to enhance page speed. It can optimize and compress images without compromising quality, including automatically adding ALT text to images across product, collection, and blog pages.
Additionally, the app improves meta tags, including title tags and meta descriptions, for better search engine rankings. It provides accurate social media previews with social meta descriptions, redirects broken links to preserve rankings, and offers an HTML sitemap for structural improvement. The app’s SEO analysis identifies and offers solutions for product page issues too.
- Free plan available
- 14 day free trial
- Improve website loading speed through core web vitals evaluation
- Integration with Google search console
- Optimize images through compression and editing ALT text
- Automated SEO audits for products, collections, blog posts, and pages
- Detect and redirect broken links, handle 404 pages
- Receive SEO reports with issue tracking, automated email notifications, and image optimization
- complaints from merchants of broken code left in backend when uninstalling app (resolved by support more often than not)
- Infrequent reports of bugs and glitches
BOOSTER SEO & IMAGE OPTIMIZER
Booster, exclusively designed for Shopify, enhances your website’s SEO, driving improved rankings, traffic, and sales. This app streamlines your SEO efforts by optimizing alt text and meta tags for images, automatically handling broken links to enhance user experience, and compressing images to boost page load times.
Furthermore, Booster’s URL Keyword Optimization tool ensures your URL structure is on point, while it also assists in creating and submitting sitemaps.
On top of these optimization features, Booster generates weekly SEO Health Reports to help you track your site’s performance and identify areas for improvement. Essentially, Booster covers almost all aspects of on-page SEO, leaving you with off-page tasks like building backlinks.
- Free plan available
- All inclusive on-page SEO suite
- 24/7 customer service live support
- SEO Autopilot is great for merchants that want an automated solution to SEO where you can set it and forget it. Autopilot finds, diagnoses and fixes issues in your store for you
- 1 click google search console integration
- URL optimization
- Broken link fixer - automatically fixes broken links if told to
- Weekly SEO health reports
- Image compression engine to improve webpage speeds
- Optimize meta title and description to improve rank and conversion
- Reports of some issues when uninstalling the app
- Only a short free trial (1 day)
Hextom: Bulk Image Edit & SEO
Hextom simplifies image optimization with its focus on three key principles: reducing image file size, enhancing alt texts and file names, and ensuring image uniformity. It ensures that all your images have consistent dimensions, lending your store a polished and professional appearance.
Upon uploading a new image, Hextom automatically takes charge, compressing, cropping, resizing, and adding alt text as needed. You can even apply watermarks for copyright protection. What’s more, the app provides previews of each image, allowing you to confirm the modifications before finalizing them. And, for peace of mind, Hextom retains your original images, enabling you to reverse any changes made. It’s a hassle-free solution to elevate your store’s image quality.
- Free plan available
- Reshape product images into the same size for a more professional look
- Optimize image alt-text, filename, and compress image size for better page speed and more traffic
- Trim, crop, frame, and add watermark to images
- PNG to JPEG conversion
- Works with images from products, collections, blogs, themes, Shopify file folder
- Guides and tutorials for each optimization and what it does provided with the app
- Older reports of image compression not working properly in bulk (seems to have been resolved more recently)
- No free trial
How to Find The Best SEO Shopify App?
These five SEO apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify SEO apps?
Shopify SEO apps are great for boosting your ranking and improving traffic to your Shopify store. There’s no getting around a few cold hard realities when it comes to managing your Shopify store. It takes a lot of SEO to get high Google ranking. SEO takes time and some expertise, and without putting time into SEO, you won’t get enough traffic.
OK, so you get the importance of SEO – but with a hundred and one other things to sort out, how do you find the time? Well, thankfully Shopify thought of that. That’s why they offer SEO apps to help you get higher rankings and more traffic to your store. This is supplemented by a range of SEO tools for Shopify that can help you cover all the necessary processes and tasks.
And that’s what this post is all about. You’ll find a list of the best Shopify SEO tools and apps focusing on all the key aspects of SEO. Each one has a link and a brief overview.
Note that there are some completely free SEO tools for Shopify and others charge a monthly fee or one-off installation fee.
What are the best Shopify SEO Tools?
Regarded as one of the best tools for SEO on the market, Ahrefs has been crawling and indexing webpages since 2010. With their extensive keyword research tools and access to the largest index of live backlinks on the market, Ahref ticks a lot of boxes that you want when tackling your websites SEO challenges.
Ahrefs
Price: From $99-$999/month
Free trial? No – 2 months free when paid annually
What does it do?
- Ahrefs provides a full suite of SEO tools
- Provides access to the world’s largest index of live backlinks
- Check the backlinks for any URL and instantly see why competitors are out-ranking you in search
- Extensive keyword research and analytics
- Site Audits
- SERP comparison and more
Who’s it for?
Ahrefs is a paid-for tool that is very useful for any store owners in competitive niches – where the quality or volume of links may be the main factor why your competitors rank higher.
If you’re looking for an easy-to-use tool to analyze your competitors and improve search performance through link-building, this is it. Definitely one of the most powerful SEO tools on the market today.
Google Analytics
http://www.google.com/analytics/
Price: Free
Free trial? Not applicable
What does it do?
- Provides comprehensive web stats and search insights
- Provides Important keyword insights
- Measures page impressions, clicks, CTR, and more – useful for optimizing all landing pages
Who’s it for?
Everyone. If you’re not using Google Analytics then you’re probably out of the loop. Use it to track how you’re doing and to tweak both SEO and user experience.
Google Search Console
https://www.google.com/webmasters/tools/home?hl=en
Price: Free
Free trial? Not applicable
What does it do?
- Identifies duplicate meta data
- Discovers how many pages you have indexed with Google
- Uncovers security issues on your store
Who’s it for?
Again, practically all store owners should be using this suite of free Google tools to optimize your search engine performance. It’s really worth following recommendations by Google, since it is precisely them that you want to impress with your SEO!
Search Analytics for Sheets
https://workspace.google.com/marketplace/app/search_analytics_for_sheets/1035646374811
Price: FREE
Free trial? Not applicable
What does it do?
- Allows you to retrieve data (query, page, clicks) and create automatic backups from Google Search Console into Google Sheets
- Supports grouping and filtering data by “Query”, “Page”, “Country” and “Device”
- Offers data on “Clicks”, “Impressions”, “CTR” and “Position”
Who’s it for?
This simple tool is for store owners who really want to get on top of performance analysis and view historic data from Google Search Console.
It is also for Shopify store owners who want to create daily or monthly automatic data backups in Google Sheets.
Conclusion: Best Shopify SEO Apps
It requires time and effort to compare and evaluate features of the various different SEO Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different SEO Shopify apps. The results of our analysis of the best SEO Shopify apps are listed below:
Hi, I’m Giles Thomas.Founder of AcquireConvert, the place where ecommerce entrepreneurs & marketers go to learn growth. I’m also the founder of Shopify agency Whole Design Studios.