Learn The Fundamentals Of Conversion Rate Optimization

Hey everyone I’m Giles Thomas the founder of AcquireConvert.

The practical ecommerce growth blog.

Here you’ll learn the truth about conversion rate optimization and the mindset you need to grow your ecommerce business.

Let’s make sure we’re all on the same page.

“Conversion Optimization Is Really About Increasing Profits Through A Better Understanding Of Your Customer.”

What is conversion rate optimization?

Ok, so in its most basic form conversion rate optimization is the process of increasing the percentage of visitors that complete a desired action. Like signing up to your email list or buying a product from you.

Yes, conversion rate optimization is about a/b testing, copywriting, user experience design and many other things..

..But what conversion optimization is really about is growing your ecommerce
business and increasing profits through a better and deeper understanding of your customer.

The Truth About Ecommerce Growth

You all want to increase sales for your ecommerce website, maybe for your clients, but ultimately you want to make more money.

It’s actually very easy to increase conversions on your shop, just sell everything for $1. Boom,
conversions are through the roof.

But increasing conversions so that revenue increases is much harder.

And not just revenue, increasing profits is your main goal as a conversion optimizer.

It’s about looking at the big picture, in fact, progressive conversion rate optimization is actually
business optimization.

Were trying to increase your sales and profits by making company wide improvements.
The big difference between an optimizer and say a web designer or
marketer is you as an optimizer make decisions based on data.

You don’t simply KNOW the way to increase sales.

What worked on another ecommerce site will not necessarily work on yours, best practices can guide you in creating your designs but that is all they are, guide lines. There basically just conversion rate optimization tips.

This is where the fake marketing and conversions experts stick out like a sore thumb, there are no hard and fast rules.

CRO’s are different, you follow a process for conversion rate

You make marketing investments based on data, no more guessing and no more one size fits all hacks.

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