OmniTrack Facebook Pixel enhances the shopping experience by providing stable and accurate tracking data across platforms like Facebook, Google, and TikTok. Launched in February 2022, it merges various tracking technologies into one streamlined application for store owners.

This app tackles tracking issues that arose with iOS 14+ updates. It uses Facebook’s Conversions API (CAPI) to send more accurate event data to Facebook, thereby improving ad Return On Ad Spend (ROAS) without the need for coding skills. Moreover, Omnitrack allows the easy installation of multiple Facebook Pixels, enabling store owners to test, backup, and optimize collection Pixels. It also features server-side tracking with Facebook’s Events API, enhancing conversion tracking accuracy.

Its key features include UTM tag automation, Pixel reports, Facebook Catalog, and a multi-Audience builder, all aimed at boosting marketing efforts. The app has various plans starting at $7.99/month, each offering a 7-day free trial to cater to different business needs.

Users benefit from improved ad tracking accuracy, simplified return on ad spend tracking, and increased marketing efficiency. The server-side tracking integration resolves privacy update issues, providing stable and accurate data to improve marketing effectiveness and efficiency for better-targeted ads and optimization strategies.

Omnitrack’s design and usability are user-friendly, with features that integrate seamlessly with the latest Shopify themes. The setup process is quick and straightforward, requiring no coding knowledge. The app also provides dedicated support and various resources to help users maximize its potential.

BeProfit – Profit Analytics designed to enhance the financial management capabilities of e-commerce merchants. It automates real-time profit calculation, eliminating the need for manual spreadsheets, which simplifies the process of tracking profitability for every transaction. This feature is particularly beneficial for merchants seeking efficient and accurate financial management solutions.

The app offers both automated and custom reports that merchants can schedule or request on demand. These reports provide comprehensive analytics on various aspects such as orders, shipping, inventory, and marketing costs. Such detailed analytics are crucial for understanding and optimizing business performance.

One of the notable features of BeProfit is its auto-sync functionality for sales and costs. This feature ensures that the app synchronizes data from the store, marketing platforms, payment processors, and shipping accounts. As a result, it provides merchants with up-to-date and accurate financial data, reflecting the current state of their business.

The integration capabilities of BeProfit are extensive, supporting various business models like dropshipping, warehousing, or print-on-demand. This flexibility makes it a versatile tool for a wide range of e-commerce operations. The user-friendly interface of the app, featuring intuitive charts and tables, further enhances its usability. Merchants can easily manage and understand their financial data, and the option to share or export reports via email and CSV adds to the convenience.