Better Reports vs OmniTrack Facebook Pixel Side by Side Comparison [February, 2024]

Better Reports vs OmniTrack Facebook Pixel Comparison

This side-by-side contrast aids users who are puzzled regarding selecting between Better Reports and OmniTrack Facebook Pixel to locate the very best Shopify Analytics app for their ecommerce business needs. It checks out the needed features of both Shopify Analytics apps to aid vendors in contrasting their services and making an informed choice.

To assist individuals in selecting between Better Reports and OmniTrack Facebook Pixel to find the best-suited app, listed below is a checklist of both app pros and cons, together with a contrast of their common application qualities, consisting of functions, built for Shopify certification, price, cost-free test schedule, application store ranking and totally free app choices.

Better Reports vs OmniTrack Facebook Pixel Summary


Better Reports

Rating: 4.9/5 ⭐️
Developer Name: Better Reports Technologies

Better Reports emerges as a versatile and powerful analytics tool for Shopify store owners, offering a rich suite of features designed to amplify the understanding and management of various business dimensions. The application grants access to an extensive range of store data including tags, metafields, and attributes, enabling a comprehensive view of business performance. It stands out for its ability to create over 100 pre-built reports alongside customizable reports, catering to specific business requirements through a visual report builder that employs pivot tables and charts for deeper insights​​​​.

The app not only simplifies the reporting process but also introduces efficiency by allowing for automated scheduling and sharing of reports. This feature ensures that stakeholders receive timely updates directly to their inbox or Google Sheets, removing the need for manual intervention and allowing store owners to focus on other critical areas of their business​​​​. Furthermore, Better Reports extends its utility beyond Shopify by integrating with over 500 apps, providing a unified reporting experience across various platforms including Stripe, QuickBooks Online, and Help Scout, thus encapsulating a full picture of business operations​​.

One of the most well known aspects of Better Reports is its intuitive interface complemented by exceptional customer support. The app offers a complimentary report service where its team assists in custom report creation, enhancing the user experience and ensuring that merchants can efficiently track and analyze critical data points such as sales, inventory, and customer behavior​​​​.

Beyond the basics, Better Reports supports point-of-sale (POS) data, multi-store reporting, and multiple currencies, making it an ideal solution for a variety of business models, including those operating on an international scale. This multifaceted support aids in accurate performance assessment across different dimensions​​. Additionally, the app introduces granular permissions for team members and real-time access to reports via Google Sheets integration, fostering a collaborative environment where timely data access can drive quick decision-making​​​​.

The visual insights and drill-down capabilities of Better Reports allow users to uncover hidden trends and patterns, offering segmentation and filtering of data for nuanced analysis. This level of detail and customization empowers store owners to identify opportunities for enhancing the shopping experience, ultimately leading to improved customer engagement and retention​​​​.

Free Trial: yes
Free Plan: No
Price Starting from: $19.90/month
Built For Shopify: No
  • 14 day free trial
  • Better Reports integrates with over 500 apps including Stripe, Help Scout, and QuickBooks Online to provide a broad view of business operations​​
  • Allows the entire team to access the Better Reports account for collaborative and efficient data analysis at no extra cost​​
  • New connectors are added to Better Reports regularly, based on user feedback, enhancing its analytical capabilities​​
  • Users can deeply customize their data analysis using metrics, algorithms, and custom fields for specific business needs​​
  • Reports can be set up to automatically email colleagues, ensuring key insights are shared timely without manual effort​​
  • The platform supports a wide range of analytics, from sales and payments to deliveries and customer insights, facilitating comprehensive business review​​
  • It offers more than 100 ready-made reports and also provides the service of developing customized reports free of charge​​
  • Better Reports supports POS, Google Sheets connectivity, multi-store reporting, and multi-currency features, making it versatile for diverse business models​​
  • No free plan
  • Complaints of pricing being too high

OmniTrack Facebook Pixel

Rating: 5/5 ⭐️
Developer Name:

OmniTrack Facebook Pixel enhances the shopping experience by providing stable and accurate tracking data across platforms like Facebook, Google, and TikTok. Launched in February 2022, it merges various tracking technologies into one streamlined application for store owners.

This app tackles tracking issues that arose with iOS 14+ updates. It uses Facebook’s Conversions API (CAPI) to send more accurate event data to Facebook, thereby improving ad Return On Ad Spend (ROAS) without the need for coding skills. Moreover, Omnitrack allows the easy installation of multiple Facebook Pixels, enabling store owners to test, backup, and optimize collection Pixels. It also features server-side tracking with Facebook’s Events API, enhancing conversion tracking accuracy.

Its key features include UTM tag automation, Pixel reports, Facebook Catalog, and a multi-Audience builder, all aimed at boosting marketing efforts. The app has various plans starting at $7.99/month, each offering a 7-day free trial to cater to different business needs.

Users benefit from improved ad tracking accuracy, simplified return on ad spend tracking, and increased marketing efficiency. The server-side tracking integration resolves privacy update issues, providing stable and accurate data to improve marketing effectiveness and efficiency for better-targeted ads and optimization strategies.

Omnitrack’s design and usability are user-friendly, with features that integrate seamlessly with the latest Shopify themes. The setup process is quick and straightforward, requiring no coding knowledge. The app also provides dedicated support and various resources to help users maximize its potential.

Free Trial: yes
Free Plan: No
Price Starting from: $7.99/month
Built For Shopify: No
  • 7 day free trial
  • Integrates with Facebook Pixels and Conversions API for improved tracking accuracy
  • Easy setup for multiple Facebook and TikTok Pixels without coding
  • Offers server-side tracking with Facebook Events API
  • Automates UTM tags for easier campaign tracking
  • Provides pixel reports and supports Facebook Catalog
  • Includes a feature for building multiple target audiences
  • Integrates with Google Analytics and TikTok Pixel
  • User-friendly interface, accessible without coding knowledge
  • Comes with various pricing plans for different business needs
  • No free plan available

Better Reports vs OmniTrack Facebook Pixel Comparison Conclusion

It requires effort and time to contrast and examine attributes of the various different Shopify Analytics apps to find the suitable choice. Shopify store owners have to examine appropriate details to make the optimal option for their demands.

This side-by-side contrast overview does the difficult work of fetching the Analytics applications for sellers to compare and review the top selections for different Analytics Shopify applications.