Firepush - SMS & Web Push vs Hextom: SMS & Push Marketing Side by Side Comparison [January, 2024]

Firepush – SMS & Web Push vs Hextom: SMS & Push Marketing Comparison

This side-by-side contrast assists customers who are puzzled concerning choosing between Firepush – SMS & Web Push and Hextom: SMS & Push Marketing to situate the best Shopify Push Notification app for their ecommerce organization needs. It analyzes the required features of both Shopify Push Notification apps to help merchants in contrasting their services and making a notified option.

To help users in picking in between Firepush – SMS & Web Push and Hextom: SMS & Push Marketing to uncover the best-suited application, below is a list of both app benefits and drawbacks, together with a contrast of their normal application characteristics, consisting of features, built for Shopify qualification, cost, free trial accessibility, application shop score and cost-free application options.

Firepush – SMS & Web Push vs Hextom: SMS & Push Marketing Summary


Hextom: SMS & Push Marketing

Rating: 4.7/5 ⭐️
Developer Name: Hextom

Hextom: SMS & Push Marketing is a powerful Shopify app designed to boost revenue and recover lost sales through SMS and web push marketing campaigns and automations. This app stands out for its ability to grow subscriber lists and create sales-boosting campaigns with ease. Launched by Hextom Inc, it has become a go-to tool for many Shopify store owners. The app excels in recovering lost sales with its abandoned cart and checkout automations. It drives new sales through back-in-stock and price-drop alert automations. One of its key features is a smart balancing algorithm that delivers messages through the optimal channel for each subscriber, thus avoiding duplicate messages. This ensures that each communication is as effective as possible. Users can create fully customizable popups to grow their SMS and web push subscribers, and set up multi-channel campaigns in minutes. The app automates the recovery of abandoned carts, abandoned checkouts, and abandoned browsers. It also sends automatic back-in-stock and price drop reminders to drive new sales. The app allows messages to be sent to every subscriber via the optimal channels, which is a unique feature that enhances the effectiveness of the campaigns.

Hextom offers a free plan, which includes unlimited push subscribers, 1000 push messages, and features like marketing campaign automation and customizable opt-in popups. For businesses looking for more advanced features, there are paid plans available. The Business Plan, priced at $15/month, includes 10,000 push messages, unlimited SMS subscribers, SMS marketing, abandoned cart recovery, and campaign scheduling. The Enterprise Plan, at $50/month, offers 50,000 push messages and additional features like campaign sent and delivery scheduling and unique discount codes.

Merchants appreciate the app for its user-friendly interface, easy setup, and variety of features, including abandoned cart recovery, order updates, and promotional campaigns. They value its automation capabilities and potential to boost sales and traffic. However, some users have reported issues with slow customer support and technical problems, such as difficulties in importing current push subscribers and font changes not displaying correctly on buttons.

Free Trial: no
Free Plan: Yes
Price Starting from: $15/month
Built For Shopify: No
  • Free plan available
  • Easily notify customers without phone number or email address
  • Retarget abandoned browsing and carts as well as abandoned checkouts
  • Send discount codes and other promotions to get customers back to your store
  • Set the perfect customized time to send the push notifications
  • Auto-segmentation of subscribers into groups 
  • Segment by price, frequency of visit, win-backs, etc.
  • Back in stock and price drop notifications provided
  • Shipping and welcome notifications included
  • Supports Mac, Windows and Android with Edge, Chrome, Firefox, and Opera browsers
  • Simple to set up
  • Email support for all versions
  • Some confusion with getting started for users
  • While being promoted as free on Shopify app store – there are paid versions that unlock certain important features

Firepush – SMS & Web Push

Rating: 4.8/5 ⭐️
Developer Name: Firepush Ltd

Firepush is an all-in-one marketing automation platform for Shopify stores, renowned for its integrated SMS, email, and push notification campaigns. Since its launch in February 2016, by Firepush Ltd, the app has gained popularity among merchants for its effective push notifications and retargeting features. With a strong focus on increasing sales, Firepush enables store owners to re-engage potential customers and improve conversion rates using text messages and web push notifications. The app simplifies the process of creating, managing, and tracking multiple campaigns, allowing users to send a sequence of automated web push notifications and SMS to retarget customers. This approach effectively drives more revenue. Users appreciate the ability to retarget customers, recover abandoned carts, and increase sales with ease. They can create multi-channel campaigns using SMS and web push in just minutes and automate notifications for various events like price drops, delivery updates, and promotions.

One of the standout features of Firepush is its capability to recover abandoned carts. The app automatically sends notifications to customers who have left items in their cart, thereby increasing the chances of completing the sale. Additionally, it includes win-back customer campaigns, targeting past customers with personalized incentives to encourage repeat purchases. Product delivery updates keep customers informed about the status of their orders, enhancing the overall customer experience. Firepush also excels in providing price drop alerts and back-in-stock notifications, keeping customers engaged and informed about their favorite products. Moreover, the app integrates push notifications with discount codes, attracting customers with compelling offers. The advanced reporting tools available in Firepush empower users to make data-driven decisions for continual improvement of their marketing strategies. Detailed reports on subscriber numbers, click-through rates, conversion rates, and revenue generated for each campaign provide valuable insights for optimization.

The app also offers tools for growing a high-quality subscriber base, which is essential for successful Shopify push notification retargeting. These tools include professional-looking pop-ups, sign-up boxes, fly-out widgets, and embedded buttons, designed to be unobtrusive and enhance the user experience. Firepush’s unique set of opt-in tools facilitates effortless addition of subscribers. In addition to these features, Firepush includes discount countdown timers for promotional pushes, flash sale tools with set expiry times, and campaign booster tools to maximize the impact of promotional campaigns. The app integrates with third-party apps, allowing users to create highly personalized push notification campaigns and automations tailored to their Shopify store.

Merchants have consistently praised Firepush for its role in boosting sales and conversion rates. Some users have reported significant revenue increases in the first month of using the app. The support team, including the CEO, is highly regarded for their prompt and helpful responses. The app’s affordability and user-friendly design make it a recommended tool for all e-commerce sites, especially with the increasing support for web notifications.

Free Trial: no
Free Plan: Yes
Price Starting from: $0/month
Built For Shopify: No
  • Free plan available
  • All-in-one remarketing app covering automated email, web push, and SMS notifications
  • Abandoned cart reminder sequence included in paid versions
  • Sequences included for three emails/SMS/web push notifications
  • Send promotional campaigns for special offers, loyalty discounts or using cross-sell and upsell features 
  • Use for new product launches, review requests, wish-list pushes, price drop messages or back in stock notifications
  • Can use for order confirmations and delivery updates
  • Can use for ‘win-back customer’ campaigns
  • 24/7 customer support
  • Dedicated customer success manager and personalized strategic sessions for Shopify Plus stores
  • The free version includes welcome push notifications
  • Pay-as-you-go SMS
  • Some historical complaints from customers – but these seem to have been fixed up 
  • The free plan has no abandoned cart push notifications – only welcome notifications

Firepush – SMS & Web Push vs Hextom: SMS & Push Marketing Comparison Conclusion

It needs time and effort to contrast and review attributes of the various different Shopify Push Notification apps to find the optimal option. Shopify shopkeepers should review relevant info to make the ideal option for their requirements.

This side by side comparison overview does the tough work of fetching the Push Notification apps for merchants to contrast and assess the leading options for various Push Notification Shopify apps.