Hextom: SMS & Push Marketing is a powerful Shopify app designed to boost revenue and recover lost sales through SMS and web push marketing campaigns and automations. This app stands out for its ability to grow subscriber lists and create sales-boosting campaigns with ease. Launched by Hextom Inc, it has become a go-to tool for many Shopify store owners. The app excels in recovering lost sales with its abandoned cart and checkout automations. It drives new sales through back-in-stock and price-drop alert automations. One of its key features is a smart balancing algorithm that delivers messages through the optimal channel for each subscriber, thus avoiding duplicate messages. This ensures that each communication is as effective as possible. Users can create fully customizable popups to grow their SMS and web push subscribers, and set up multi-channel campaigns in minutes. The app automates the recovery of abandoned carts, abandoned checkouts, and abandoned browsers. It also sends automatic back-in-stock and price drop reminders to drive new sales. The app allows messages to be sent to every subscriber via the optimal channels, which is a unique feature that enhances the effectiveness of the campaigns.

Hextom offers a free plan, which includes unlimited push subscribers, 1000 push messages, and features like marketing campaign automation and customizable opt-in popups. For businesses looking for more advanced features, there are paid plans available. The Business Plan, priced at $15/month, includes 10,000 push messages, unlimited SMS subscribers, SMS marketing, abandoned cart recovery, and campaign scheduling. The Enterprise Plan, at $50/month, offers 50,000 push messages and additional features like campaign sent and delivery scheduling and unique discount codes.

Merchants appreciate the app for its user-friendly interface, easy setup, and variety of features, including abandoned cart recovery, order updates, and promotional campaigns. They value its automation capabilities and potential to boost sales and traffic. However, some users have reported issues with slow customer support and technical problems, such as difficulties in importing current push subscribers and font changes not displaying correctly on buttons.

PushEngage Push Notifications is an app designed to enhance customer engagement through web push notifications. Launched in November 2019, by Push Engage LLC, the app has received high praise, achieving a perfect 5-star rating from its users. PushEngage streamlines the process of setting up web push notifications, requiring no coding expertise, which allows for quick and easy implementation.

The app’s primary features focus on automating e-commerce-related notifications, including cart abandonment, browse abandonment, price drop, and inventory alerts. This automation capability is complemented by dynamic segmentation and personalization tools, ensuring that messages are specifically tailored to each user, thus maximizing the effectiveness of the campaigns. Additionally, the app supports smart A/B testing, goal tracking, and advanced analytics, enabling users to optimize their push notification strategies and make data-driven decisions. One of the critical aspects of PushEngage is its user-friendly interface, which simplifies creating and sending push notifications to engage with customers. This ease of use extends to various crucial campaigns integral to e-commerce websites, such as cart abandonment and browse abandonment, which come with pre-filled templates that can be activated with a single click and customized as needed. Segmentation is another notable feature of PushEngage, allowing users to target their subscribers based on specific URLs or behaviors. This segmentation capability is particularly useful in drip campaigns, where a series of targeted push notifications can be sent at regular intervals to subscribers based on their interests or actions on the website.

Regarding pricing, PushEngage offers a free plan that includes up to 2500 subscribers, 120 notifications per month, and 5000 clicks. For businesses needing more extensive capabilities, there are paid plans available. The Business plan, priced at $29/month, includes up to 5000 subscribers, unlimited notifications, dynamic segmentation, custom branding, advanced analytics, and advanced scheduling. The Automation plan, at $79/month, adds A/B testing, drip autoresponder, cart and browse campaign, price drop alert, inventory alert, and customer timezone features.

User reviews have highlighted PushEngage as an excellent option for re-engaging with customers and improving responses in abandoned checkouts. Users have experienced a significant drop in cart abandonment and appreciated the app’s ability to boost conversions. Additionally, the app’s support team is readily available to assist users with any questions or concerns, offering a comprehensive FAQ section and support via email.