The “Socialwidget – Instagram Feed” app on the Shopify App Store is designed to enrich the shopping experience by integrating social media content into Shopify stores. It enables users to embed shoppable Instagram galleries and TikTok videos on their websites, aiming to boost conversions and build store trust. The app offers customization through various aesthetically pleasing, responsive templates that require no coding. Features include tagging up to five items per photo or video, sorting posts from Instagram hashtags, and displaying the store’s Instagram profile to grow followers. The app has several pricing plans, including a free Starter Plan and progressively advanced plans like Standard, Professional, and Advanced, priced at $9.90, $19.90, and $49.90 per month, respectively. These plans offer enhanced features such as TikTok integration, ‘hot selling’ badges, additional feeds and galleries, and more frequent auto-syncing. The overall goal is to enhance the online store’s visual appeal, engage customers, and increase sales and social media following.

Instafeed, a Shopify app by Mintt Studio, enhances e-commerce sites by integrating Instagram feeds. It offers quick setup and customizable displays, allowing users to exhibit Instagram content such as photos, Reels, and videos in various layouts, including grid or slider options. Unique features include the creation of shoppable feeds through product tagging and the capability to filter posts by hashtags. Designed to convert store visitors into customers and Instagram followers, Instafeed helps in building social proof and keeping store content fresh and engaging, making it a valuable tool for Shopify store owners​.