Marsello: Loyalty, Email & SMS vs Mailchimp: Email Marketing Side by Side Comparison June, 2024

Marsello: Loyalty, Email & SMS vs Mailchimp: Email Marketing Comparison

This side-by-side contrast helps customers that are puzzled regarding choosing in between Marsello: Loyalty, Email & SMS and Mailchimp: Email Marketing to situate the most effective Shopify Email Marketing app for their ecommerce organization requirements. It analyzes the required qualities of both Shopify Email Marketing apps to aid vendors in contrasting their services and making an alerted selection. To aid users in choosing between Marsello: Loyalty, Email & SMS and Mailchimp: Email Marketing to discover the best-suited app, listed below is a list of both app benefits and drawbacks, along with a comparison of their typical app attributes, consisting of functions, developed for Shopify qualification, price, free trial accessibility, app shop rating and totally free app options.

Marsello: Loyalty, Email & SMS vs Mailchimp: Email Marketing Summary

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Mailchimp: Email Marketing

Rating: 3.4/5 ⭐️
Developer Name: Mailchimp

Mailchimp serves entrepreneurs by enhancing brand and business growth. Compatible with Shopify’s online store and POS, it focuses on targeted email strategies, analytical insights, and an effective marketing CRM, aiding in business expansion and sales increase. Its functionalities, including automated email campaigns for varied customer interactions, a Content Studio for asset management, AI-enhanced Content Optimizer, insights from extensive campaign data, and instant-use pop-up forms and landing pages, are designed to optimize marketing efforts, increase customer engagement, and boost sales.

Free Trial: no
Free Plan: Yes
Price Starting from: $13/month
Built For Shopify: No
  • Free plan available
  • Email Automations automate emails for scenarios like abandoned carts, welcoming new customers, and re-engaging past customers
  • Content Studio Access allows users to manage and reuse creative assets across different channels
  • Content Optimizer is an AI-powered tool designed to improve marketing copy and imagery
  • Industry Insights provide valuable data from millions of campaigns to inform marketing strategies
  • Pre-built Pop-up Forms and Landing Pages are ready for immediate publication
  • The Marketing CRM feature helps in managing customer relationships and data
  • Creative Assistant assists in creating engaging marketing materials
  • A variety of Email Templates cater to different types of email communication
  • Multi-Step Journeys enable the creation of complex email sequences
  • A/B Testing allows users to test different email versions for effectiveness
  • Continuous support is available through 24/7 Email & Chat Support
  • Customer Journey Builder lets users create tailored customer journey maps
  • Send Time Optimization helps in determining the best times to send emails
  • Behavioral Targeting targets customers based on their behavior
  • Advanced Segmentation allows for more targeted marketing by segmenting the audience
  • Multivariate Testing is used for testing multiple variables in marketing campaigns
  • No free trial
  • Users find the service expensive, especially the charges for additional email blocks, making it less ideal for very small businesses​
  • There were complaints about Mailchimp counting spammers as part of the email list, even after being deleted, resulting in higher costs and frustration
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Marsello: Loyalty, Email & SMS

Rating: 4.5/5 ⭐️
Developer Name: Marsello

Marsello is a dynamic and innovative marketing platform designed to empower businesses in the realm of customer engagement and retention. With a mission to help businesses of all sizes thrive in the competitive landscape of modern commerce, Marsello provides a robust suite of tools and features that enable brands to forge deeper connections with their customers. Whether you’re a small boutique or a thriving e-commerce enterprise, they offer a versatile range of solutions to enhance your customer relationships, drive sales, and foster brand loyalty.

Free Trial: yes
Free Plan: No
Price Starting from: $135/month
Built For Shopify: No
  • 14 day free trial
  • Customize and launch an omnichannel loyalty program with ease. No code required
  • Drive repeat sales with email marketing, rewards, SMS and campaign automations
  • Create a seamless loyalty experience by integrating your POS and eCommerce sites
  • Get a single view of your customers with detailed loyalty reports and analytics
  • Connect Marsello with cutting-edge tools, like Klaviyo, LightSpeed, Cin7 & more
  • Only one payment plan which on the more expensive side compared to some of the others on the list
  • No free version

Marsello: Loyalty, Email & SMS vs Mailchimp: Email Marketing Comparison Conclusion

It requires effort and time to compare and review attributes of the various different Shopify Email Marketing applications to locate the suitable alternative. Shopify store owners should assess pertinent info to make the ideal option for their demands. This side by side contrast overview does the difficult job of bring the Email Marketing applications for vendors to compare and evaluate the leading selections for different Email Marketing Shopify apps.