Marsello: Loyalty, Email & SMS vs Yotpo: Loyalty & Rewards Alongside Contrast May, 2024

Marsello: Loyalty, Email & SMS vs Yotpo: Loyalty & Rewards Comparison

This side-by-side contrast aids customers that are puzzled pertaining to picking between Marsello: Loyalty, Email & SMS and Yotpo: Loyalty & Rewards to locate the best Shopify Loyalty Program app for their ecommerce organization demands. It examines the necessary attributes of both Shopify Loyalty Program applications to assist vendors on the other hand their services and making an alerted choice.

To aid customers in picking between Marsello: Loyalty, Email & SMS and Yotpo: Loyalty & Rewards to discover the best-suited app, listed below is a list of both app advantages and disadvantages, along with a contrast of their usual app characteristics, including features, constructed for Shopify qualification, price, totally free trial schedule, app store ranking, and complimentary app options.

Marsello: Loyalty, Email & SMS vs Yotpo: Loyalty & Rewards Summary


Marsello: Loyalty, Email & SMS

Rating: 4.5/5 ⭐️
Developer Name: Marsello

Marsello is a dynamic and innovative marketing platform designed to empower businesses in the realm of customer engagement and retention. With a mission to help businesses of all sizes thrive in the competitive landscape of modern commerce, Marsello provides a robust suite of tools and features that enable brands to forge deeper connections with their customers. Whether you’re a small boutique or a thriving e-commerce enterprise, they offer a versatile range of solutions to enhance your customer relationships, drive sales, and foster brand loyalty.

Free Trial: yes
Free Plan: No
Price Starting from: $135/month
Built For Shopify: No
  • 14 day free trial
  • Customize and launch an omnichannel loyalty program with ease. No code required
  • Drive repeat sales with email marketing, rewards, SMS and campaign automations
  • Create a seamless loyalty experience by integrating your POS and eCommerce sites
  • Get a single view of your customers with detailed loyalty reports and analytics
  • Connect Marsello with cutting-edge tools, like Klaviyo, LightSpeed, Cin7 & more
  • Only one payment plan which on the more expensive side compared to some of the others on the list
  • No free version

Yotpo: Loyalty & Rewards

Rating: 4.7/5 ⭐️
Developer Name: Yotpo - L&R

Looking for something to take customer loyalty and brand engagement to the next step? Yotpo’s Loyalty & Referrals platform delivers on all fronts. As a business, creating a foundation for great connections between you and the customer has always been a priority, especially since in the digital world, interactions are rarely face to face. By integrating rewards and referral incentives into one unique package, Yotpo is looking to be are the forefront of nurturing customer relationships and brand growth.

Yotpo is a Shopify Plus technology partner and fully approved by Google.

Its free status is part of the reason why it’s received over 2000 positive reviews but this is also due to the fact that it works really well.

It’s no surprise that Yotpo is the leading app for gathering reviews on Shopify Plus stores.

Free Trial: no
Free Plan: Yes
Price Starting from: $199/month
Built For Shopify: No
  • Entry level package is free
  • Plenty of analytics including being able to monitor and evaluate your loyalty strategies and referral program’s ROI, AOV, LTV, and more
  • Customize, launch, and manage your loyalty and rewards program with no code
  • Motivate repeat purchases and engagement with diverse rewards and VIP tiers
  • Deploy a tiered program based on points, spend, purchases, or referrals
  • Yotpo’s products work together to create a loyalty experience, not just a program
  • Helps you generate and collect customer reviews for social proof, which helps to increase sales
  • Sends emailed review forms to make it easy to increase your review numbers
  • Showcases reviews in widgets and store tabs, email campaigns, digital ads, and social media channels
  • Can repurpose reviews, feedback, and social posts into ads (in the paid version)
  • Builds more trust, drives more traffic, and boosts conversions
  • Leading insights tool helps identify opportunities to improve customer experience, analyze customer sentiment, forecast trends and benchmark against competitors
  • Allows you to easily moderate the reviews you receive
  • No free trial available
  • Price of the Gold version maybe not suitable for smaller start ups that are on a tighter budget

Marsello: Loyalty, Email & SMS vs Yotpo: Loyalty & Rewards Comparison Conclusion

It needs effort and time to compare and review the functions of the various Shopify Loyalty Program apps to find the ideal option. Shopify shopkeeper should examine pertinent details to make the optimum choice for their demands.

This side-by-side comparison overview does the challenging work of fetching the Loyalty Program apps for merchants to compare and evaluate the leading choices for different Loyalty Program Shopify apps.