Omnisend Email Marketing & SMS vs Mailchimp: Email Marketing Side by Side Comparison March, 2024

Omnisend Email Marketing & SMS vs Mailchimp: Email Marketing Comparison

This side-by-side evaluation helps individuals who are puzzled pertaining to selecting in between Omnisend Email Marketing & SMS and Mailchimp: Email Marketing to locate the most effective Shopify Email Marketing app for their ecommerce organization demands. It checks out the necessary characteristics of both Shopify Email Marketing apps to aid vendors in contrasting their solutions and making an alerted selection. To aid users in choosing in between Omnisend Email Marketing & SMS and Mailchimp: Email Marketing to uncover the best-suited app, below is a checklist of both app pros and cons, along with a comparison of their normal app qualities, consisting of attributes, built for Shopify accreditation, cost, free of cost test accessibility, app store ranking and free of cost app choices.

Omnisend Email Marketing & SMS vs Mailchimp: Email Marketing Summary

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Mailchimp: Email Marketing

Rating: 3.4/5 ⭐️
Developer Name: Mailchimp

Mailchimp serves entrepreneurs by enhancing brand and business growth. Compatible with Shopify’s online store and POS, it focuses on targeted email strategies, analytical insights, and an effective marketing CRM, aiding in business expansion and sales increase. Its functionalities, including automated email campaigns for varied customer interactions, a Content Studio for asset management, AI-enhanced Content Optimizer, insights from extensive campaign data, and instant-use pop-up forms and landing pages, are designed to optimize marketing efforts, increase customer engagement, and boost sales.

Free Trial: no
Free Plan: Yes
Price Starting from: $13/month
Built For Shopify: No
  • Free plan available
  • Email Automations automate emails for scenarios like abandoned carts, welcoming new customers, and re-engaging past customers
  • Content Studio Access allows users to manage and reuse creative assets across different channels
  • Content Optimizer is an AI-powered tool designed to improve marketing copy and imagery
  • Industry Insights provide valuable data from millions of campaigns to inform marketing strategies
  • Pre-built Pop-up Forms and Landing Pages are ready for immediate publication
  • The Marketing CRM feature helps in managing customer relationships and data
  • Creative Assistant assists in creating engaging marketing materials
  • A variety of Email Templates cater to different types of email communication
  • Multi-Step Journeys enable the creation of complex email sequences
  • A/B Testing allows users to test different email versions for effectiveness
  • Continuous support is available through 24/7 Email & Chat Support
  • Customer Journey Builder lets users create tailored customer journey maps
  • Send Time Optimization helps in determining the best times to send emails
  • Behavioral Targeting targets customers based on their behavior
  • Advanced Segmentation allows for more targeted marketing by segmenting the audience
  • Multivariate Testing is used for testing multiple variables in marketing campaigns
  • No free trial
  • Users find the service expensive, especially the charges for additional email blocks, making it less ideal for very small businesses​
  • There were complaints about Mailchimp counting spammers as part of the email list, even after being deleted, resulting in higher costs and frustration
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Omnisend Email Marketing & SMS

Rating: 4.8/5 ⭐️
Developer Name: Omnisend

Omnisend is an email and SMS marketing automation app tailored for e-commerce stores on Shopify. It offers a range of features to enhance sales, including personalized email and SMS marketing with automated workflows for abandoned carts and welcome messages. The app aids in building email lists with interactive tools such as landing pages, exit-intent popups, and various signup forms. Additionally, Omnisend provides numerous ready-made templates, simplifying the creation of professional emails without requiring coding skills.

The app’s pricing structure includes a free plan for up to 250 contacts, offering 500 emails and 60 global SMS per month. The Standard plan, at $16/month, expands this to 6,000 emails and includes additional services like a customer success manager. For larger needs, the Pro plan at $59/month allows up to 2500 contacts, offering unlimited emails, free global SMS, advanced reporting, and 24/7 priority support. Across all plans, Omnisend ensures round-the-clock email and live chat support, emphasizing accessibility and user assistance.

Free Trial: no
Free Plan: Yes
Price Starting from: $16/month
Built For Shopify: No
  • Free plan available
  • There are more than 20 ready-made automations available for personalizing marketing
  • User-friendly interface, appreciated for its simplicity and ease of use
  • Capabilities for both email and SMS campaigns, along with effective audience segmentation tools
  • Customizable templates that are easy to use, enhancing the email creation process
  • In-depth analytics and reporting features, providing valuable insights into campaign performances
  • Stress-free integration with Shopify, ensuring smooth operation and data synchronization
  • Tools for cleaning up bad emails, maintaining the quality and effectiveness of email lists
  • Responsive and expert customer support, available to assist users with their queries
  • Fair pricing, considered reasonable by users, with some reporting increased conversions and sales
  • A/B testing tool, useful for understanding and improving customer communication​
  • Fewer email template options compared to competitors
  • Notable cost increase between Standard and Pro plans

Omnisend Email Marketing & SMS vs Mailchimp: Email Marketing Comparison Conclusion

It needs time and effort to contrast and evaluate functions of the various different Shopify Email Marketing apps to locate the perfect choice. Shopify store owners have to assess relevant info to make the superior option for their demands. This alongside contrast guide does the challenging work of fetching the Email Marketing applications for sellers to contrast and examine the leading selections for various Email Marketing Shopify applications.