OmniTrack Facebook Pixel vs Facebook Ads, Google Ads & AI Side-by-side Contrast [February, 2024]

OmniTrack Facebook Pixel vs Facebook Ads, Google Ads & AI Comparison

This side-by-side contrast assists customers who are puzzled relating to selecting between OmniTrack Facebook Pixel and Facebook Ads, Google Ads & AI to situate the very best Shopify Facebook application for their ecommerce service demands. It checks out the required qualities of both Shopify Facebook apps to help vendors on the other hand their services and making a notified option.

To assist individuals in choosing between OmniTrack Facebook Pixel and Facebook Ads, Google Ads & AI to find the best-suited application, listed below is a list of both app advantages and disadvantages, together with a contrast of their common app attributes, including functions, developed for Shopify accreditation, price, complimentary test schedule, app shop rating and totally free app alternatives.

OmniTrack Facebook Pixel vs Facebook Ads, Google Ads & AI Summary


Facebook Ads, Google Ads & AI

Rating: 4.7/5 ⭐️
Developer Name: AdScale

The Facebook Ads, Google Ads & AI app by AdScale is a transformative tool for Shopify store owners looking to harness the power of AI in their advertising strategies. Since its launch in 2018, this app has become a cornerstone for businesses aiming to elevate their online presence through intelligent advertising across Facebook, Google, and other platforms. Its integration with major marketing platforms like Instagram, Yotpo, and Klaviyo allows for a smooth and comprehensive advertising experience.

At the heart of the app’s appeal is its AI-driven approach to ad management, offering a suite of features designed to automate and optimize every aspect of advertising campaigns. From the AI-Ads Builder, which accelerates the creation of high-quality ads, to AI-Optimization that ensures ads reach their maximum potential across different platforms, the app stands out for its ability to make advertising more efficient and effective. The inclusion of AI-Copy with ChatGPT for generating compelling ad copy and AI-Video Ads for quick, high-converting video content creation underscores the app’s innovative use of technology to meet the dynamic needs of digital marketing.

Merchants have praised the app for its user-friendly interface, which makes navigating the complexities of digital advertising simpler and more intuitive. This ease of use, combined with the powerful AI features, has led to significant improvements in ad performance, sales growth, and a reduction in the cost per click for many users. Real-time analytics and insights further empower store owners to make data-driven decisions, optimizing their campaigns for better results.

The app’s design and usability have received accolades for their focus on simplifying campaign setup and autonomous ad operation, making it accessible for advertisers of all skill levels. The support team behind AdScale is often highlighted for their expertise and exceptional customer service, providing users with the guidance needed to fully leverage the app’s capabilities.

Free Trial: yes
Free Plan: No
Price Starting from: $150/month
Built For Shopify: No
  • 14 day free trial
  • Automates the creation of ad images, making ads more visually appealing and likely to capture attention
  • Provides detailed analytics on order placement and customer behaviors, offering insights for targeted marketing efforts
  • A customer segment builder allows for the creation of precise marketing campaigns based on customer shopping habits
  • Insights into product performance and customer trends help in making informed inventory and marketing decisions
  • Integrated SMS and email marketing tools enable personalized campaigns, including abandoned cart reminders and welcome messages
  • Automated notifications inform customers about restocked items, and personalized discounts are offered for birthdays
  • Exceptional customer support ensures smooth app integration with Shopify stores and advertising accounts
  • Uses AI to optimize ad performance across Facebook and Google, leading to increased traffic and sales
  • No free plan
  • Some merchants had issues with Facebook onboarding, customer service quick to help

OmniTrack Facebook Pixel

Rating: 5/5 ⭐️
Developer Name:

OmniTrack Facebook Pixel enhances the shopping experience by providing stable and accurate tracking data across platforms like Facebook, Google, and TikTok. Launched in February 2022, it merges various tracking technologies into one streamlined application for store owners.

This app tackles tracking issues that arose with iOS 14+ updates. It uses Facebook’s Conversions API (CAPI) to send more accurate event data to Facebook, thereby improving ad Return On Ad Spend (ROAS) without the need for coding skills. Moreover, Omnitrack allows the easy installation of multiple Facebook Pixels, enabling store owners to test, backup, and optimize collection Pixels. It also features server-side tracking with Facebook’s Events API, enhancing conversion tracking accuracy.

Its key features include UTM tag automation, Pixel reports, Facebook Catalog, and a multi-Audience builder, all aimed at boosting marketing efforts. The app has various plans starting at $7.99/month, each offering a 7-day free trial to cater to different business needs.

Users benefit from improved ad tracking accuracy, simplified return on ad spend tracking, and increased marketing efficiency. The server-side tracking integration resolves privacy update issues, providing stable and accurate data to improve marketing effectiveness and efficiency for better-targeted ads and optimization strategies.

Omnitrack’s design and usability are user-friendly, with features that integrate seamlessly with the latest Shopify themes. The setup process is quick and straightforward, requiring no coding knowledge. The app also provides dedicated support and various resources to help users maximize its potential.

Free Trial: yes
Free Plan: No
Price Starting from: $7.99/month
Built For Shopify: No
  • 7 day free trial
  • Integrates with Facebook Pixels and Conversions API for improved tracking accuracy
  • Easy setup for multiple Facebook and TikTok Pixels without coding
  • Offers server-side tracking with Facebook Events API
  • Automates UTM tags for easier campaign tracking
  • Provides pixel reports and supports Facebook Catalog
  • Includes a feature for building multiple target audiences
  • Integrates with Google Analytics and TikTok Pixel
  • User-friendly interface, accessible without coding knowledge
  • Comes with various pricing plans for different business needs
  • No free plan available

OmniTrack Facebook Pixel vs Facebook Ads, Google Ads & AI Comparison Conclusion

It requires time and effort to compare and evaluate functions of the numerous different Shopify Facebook apps to discover the suitable choice. Shopify shopkeeper have to examine pertinent details to make the ideal choice for their requirements.

This alongside comparison guide does the challenging work of bring the Facebook applications for sellers to contrast and assess the leading choices for various Facebook Shopify applications.