Tolstoy Shoppable Video & UGC is a Shopify app designed to revolutionize the shopping experience on Shopify stores by integrating shoppable videos directly into websites, emails, SMS, and the Shop App. Launched in December 2020, Tolstoy has quickly become popular among businesses for its user-friendly interface, smooth integration capabilities, and its unique approach to enhancing customer engagement and conversions through video content​​​​.

The app allows store owners to easily feature their videos on the Shop app’s home feed, seen by over a million users daily, at no extra cost. It supports shoppable videos, enabling customers to add products to their cart, share, and search directly within the videos. This is particularly advantageous for leveraging content from platforms like Instagram and TikTok by automatically pulling videos into the Shopify store environment​​​​.

One of the standout features of Tolstoy is its AI-powered personalized video feeds, which are tailored to each user’s preferences, facilitating product discovery and enhancing the shopping experience. This AI-driven approach ensures that customers see content that is most relevant to them, increasing the likelihood of engagement and purchases​​​​.

Tolstoy is praised for its ability to increase sales and conversion rates through interactive content. Merchants value the app for its ability to humanize brands, offer personalized shopping experiences, and provide valuable marketing analytics. The app’s no-stress integration with Shopify, Instagram, and other platforms, alongside its user-friendly interface and responsive customer support team, are frequently highlighted by users​​.

The app offers a variety of plans, including a free tier that allows businesses to be featured on the Shop app’s home feed and share videos via email and SMS. The Pro and Business plans offer additional features such as unlimited shoppable and interactive videos, AI-powered feeds, custom branding, analytics, and VIP support, catering to businesses of all sizes​​​​.

UpPromote: Affiliate & Referral is a standout app for Shopify stores, aimed at amplifying marketing strategies with affiliate, influencer, and referral programs. It gains acclaim for its intuitive interface, adaptability, and extensive features that serve businesses big and small. The goal is to boost sales, widen the customer base, and improve shopping experiences. Below is a closer look at its main features and advantages.

The app allows users to tailor everything from affiliate links and forms to the affiliate portal, ensuring it aligns perfectly with their branding. This customization ensures a cohesive brand experience. It also offers a system for creating rewards and discounts via customer referral programs, which encourages repeat business and strengthens customer loyalty. UpPromote enables effortless tracking of referral orders through affiliate links, coupons, and emails, making it simple to gauge the success of campaigns.

Affiliates get motivated by a range of enticing options, including bonuses, gifts, store credit, and multi-level marketing (MLM) schemes. The app automates significant parts of the affiliate program, like PayPal payments and commission tiers, which saves time and cuts down on manual tasks. A standout feature is its conditional rewards system, which allows for the creation of complex referral programs based on specific criteria, such as sales amounts or product purchases.

For users, the app is a breeze to set up and comes with detailed guidance, making it accessible for novices while still providing advanced features for seasoned marketers. It offers comprehensive management tools for tracking referral orders and monitoring affiliate performance with a reliable, real-time process. This includes detailed reports on clicks, orders, and sales. Fraud protection measures are in place to mitigate risks associated with affiliate fraud and referral scams, protecting the business’s interests.

Payment processes for affiliates are streamlined through PayPal integration, facilitating easy and automatic transactions. MLM and customer referral features not only help recruit new affiliates but also encourage existing customers to recommend products to their circle, further propelling sales.

UpPromote also functions as a marketplace for finding and managing affiliates, equipped with detailed profiles on each partner’s referral success. It allows for the establishment of internal referral programs, offering incentives to customers who bring in new shoppers. An analytical dashboard is available to measure and fine-tune affiliate campaigns, adjusting commission structures and enhancing communication as needed.