Marketing Attribution Software: The 5 Best Apps for Your Shopify Store
When a customer visits your Shopify store, goes to a category page, then a product page, adds a product to their cart and checks out, how do you know which marketing campaign has spurred those actions?
If you want to find out how the efforts of your marketing campaigns are panning out and producing results for your ecommerce store, you need marketing attribution software.
Marketing attribution software is a group of apps that use AI to help you analyze and discover how the actions, events and touch points with potential customers during the prospecting and sales processes contribute to the overall success of your store.
Here we look at the main features and benefits of five of the best marketing attribution and analytics apps out there to enlighten you on which of your efforts are producing the best result.
Triple Whale
Triple Whale promises to “transform your data into growth”. It is probably the best known of the marketing attribution software apps out there, centralizing the key metrics from all your marketing channels into a smart dashboard on mobile or web.
It greatly simplifies the marketing attribution process and provides actionable insights into your marketing data. While it’s not featured on the Shopify app store, Triple Whale was built for the Shopify platform.
It has garnered impressive reviews from Shopify merchants, averaging 4.6 stars on G2 and is used by ecommerce stores generating anything from $50,000 up to $20 million in annual revenue.
Pricing: From $100/month for TW Dashboard plan. $300/month for TW Attribution plan. $450/month for TW Full Whale plan. Monthly pricing increases once annual revenue exceeds $1 million. Custom pricing is also available.
Free Trial? No. Free demo available.
Main features and benefits
- Centralized and customizable dashboard summarizing the key metrics from all marketing channels
- Integrates with ecommerce and marketing data from TikTok, Facebook, Google, etc.,
- Automatically collects and analyzes data from integrated platforms
- Can forecast and track key D2C metrics
- Can learn about customer spending habits
- Can run tests across all ad channels to improve performance
- Helps reduce errors and wastage in your marketing spend
- Profit tracking and sales cycle tracking features
- No coding knowledge is required to build metrics or for advanced configurations
- Cohort analytics and segmentation
- Advanced analytics and reporting features
- Real-time tracking available
Any cons?
- More expensive monthly entry price point than alternatives
- If you want pixel attribution (rather than clicks), it’s even more expensive (minimum $300/month)
- Only available for Shopify (though that’s not a negative for most readers here)
Cometly
Cometly provides enhanced analytics and attribution to help ecommerce advertisers track and optimize their ads and maximize profits.
This marketing attribution software is focused on Shopify-based ecommerce marketers using Facebook ad campaigns to generate sales. It provides real-time data to identify the ads that are generating the most clicks and revenue.
The relatively low monthly pricing (with a free plan available) makes Cometly a good option for startups and smaller Shopify stores mainly using Facebook ads to generate sales. The app has maintained an impeccable five-star rating on G2.
Pricing: Free plan available for stores with up to $3,000/month ad spend. Starter plan at $50/month (up to $10,000/month ad spend) and Pro plan at $199/month (up to $25,000/month ad spend). Enterprise plan at $499/month (20 percent discount for annual billing).
Free Trial? Yes -14 days.
Main features and benefits
- Accurate ad attribution for Facebook ads
- Precise ad spend tracking
- Direct integration with Shopify and Facebook APIs (server to server)
- Easy to set up and start analyzing data
- Ads management features
- Unlimited stores and team members for all plans
- Advanced reporting features
- Simple pricing structure
- Free plan available
- Pricing is lower than other options
- Dedicated support/success manager for Pro plan and above
Any cons?
- Less established than other marketing attribution software reviewed here
- Fewer integrations than some alternatives
Northbeam
Northbeam promises to “scale your business, profitably” and calls itself the “new standard for first-party data.”
This marketing attribution and analytics platform uses AI and is built for larger, enterprise-level stores using pixel technology, i.e., they track customers’ movements and behaviors using a set of code. The team behind the app has years of expertise in pixel training.
Northbeam is designed to minimize advertising waste and optimize the use of marketing budgets, with eight sophisticated attribution models to analyze what parts of your marketing funnels and customer journeys have the most impact.
The team behind Northbeam claims that businesses enjoy an average 44 percent revenue increase after adopting the platform.
Pricing: From $800/month for stores with up to 250,000 monthly views up to $21,250 for 5 million to 15 million views.
Free Trial? No. Free demo available.
Main features and benefits
- Multi-touch attribution modeling to pinpoint where revenue comes from (ROI)
- Comprehensive attribution that goes beyond clicks to identify traffic from all possible customer touchpoints
- Helps understand customer paths to track how customers find, evaluate and buy products
- Integrates with storefronts and advertising API to collect customer-level data
- Integrates with Facebook Ads, Tiktok, Google Ads, Snapchat, Shopify, Amazon, etc.
- Hourly refresh of data for reporting and real-time data processing
- Powerful data stitching and mapping of customer activity (to clean the data)
- No coding required and low maintenance
- Can set custom alerts for ad overspends
- Uses machine learning to track potential customer sources
- Customizable reports on-the-go
- Can quickly share top-level insights with snapshots for team collaboration
- Simple to interpret the data it collects
- Developed by data scientists, media buyers and experienced marketers
Any cons?
- Pricing is too high for all but the larger stores — built for enterprise-level budgets
ThoughtMetric
ThoughtMetric is another marketing attribution software app built to help ecommerce stores identify the marketing channels that are best working for them,
While this can’t be described as “budget software”, it may be the best choice if you’re a Shopify store owner looking for the most affordable solution for tracking marketing spend.
The entry price point of $49/month beats most of the other apps reviewed here and the ability to scale up to higher plans makes it suitable for small to medium-sized Shopify stores.
Although this app is not exclusive to the Shopify platform (it also integrates with WooCommerce) it’s a worthy solution for simplifying ecommerce ad tracking, data gathering and data analysis.
Pricing: Standard Plan starts at $49/month (up to 10,000 monthly page views). Pro plan at $99/month (up to 50,000 monthly page views). Premium plan at $199/month (up to 100,000 monthly page views). Gold plan at $350/month (up to 200,000 monthly page views). Diamond plan at $799/month (up to 500,000 monthly page views).
Free Trial? Yes – two weeks.
Main features and benefits
- Quickly determine which marketing channels result in increased conversions from a simple dashboard
- Uses advanced modeling algorithms to pinpoint customer traffic
- Efficiently tracks the customer journey
- Provides clearer data collection with post-purchase attribution surveys
- Measures ad spend across multiple channels including social media
- Integrates with Shopify, WooCommerce, Facebook, Google Ads, Instagram, Klaviyo, SMSBump, MailChimp, etc.
- No coding experience is required to set it up
- Unlimited users for all plans
- Low price entry point and free trial available
- Pixel and survey tracking for all plans
- Live support for Gold and Diamond plans
Any cons?
- No Chrome extension to integrate with existing ad platforms directly
Admetrics Data Studio (for Shopify)
Admetrics is another excellent AI-based marketing attribution software option for Shopify store owners looking for “first-party” data analysis.
It provides a comprehensive, all-in-one marketing data warehousing, user journey monitoring, and attribution solution that includes both paid and non-paid marketing initiatives.
The team behind the Admetrics platform is well-established in the field and built this app for Shopify merchants. They’ve created software that is very user-friendly while complying with all customer privacy and data laws.
Pricing: Startup plan at $129/month (ad spend up to $2,000/month). Growth plan at $399/month (ad spend up to $20,000/month). Business plan at $899/month (ad spend up to $70,000/month). Premium plan with custom pricing available on application.
Free Trial? Yes – 14-day free trial.
Main features and benefits
- Comprehensive user journey tracking features
- Tracks data for all customer conversion events
- Exclusive attribution algorithms to precisely attribute sales to each touchpoint, channel and campaign
- Can track which products/variants have been selling through specific ads (makes retargeting and segmentation easier)
- Integrates with existing content system – no coding knowledge required
- High customer journey visibility with server-to-server data transfer with Meta
- AI-based predictive audiences feature predicts purchasing intent for retargeting/prospecting
- Custom audience features for Facebook/Google Ads assist in retargeting programs
- Creative reporting easily finds images, videos and copy to maximize sales across all channels
- Shareable dashboard for reporting ROAS, conversions, CTR, etc.
- The dashboard tracks the performance of campaigns, ads, specific organic referrer domains, etc.
- Unified reporting for KPIs across all media sources and channels
- Proprietary statistics engine tests and compares campaigns, targeting, media strategies, creatives, email copy, product ideas, audiences, etc.
- Built-in attribution modeling system ensures traffic sources and campaigns are fairly rewarded
Any cons?
- Less established app than alternatives reviewed here (though the Admetrics team is well established and experienced)
Ready to get serious about marketing ROI?
Tripe Whale and the other marketing attribution apps reviewed here help you get serious about tracking the performance and ROI of marketing campaigns.
This is essential to keep a cap on marketing overheads, reduce waste and improve the profitability of your Shopify store.
