(January 2020) Best Shopify SEO Tools & Apps To Get Higher Ranking

Last updated November 27, 2019
shopify-seo-tools

There’s no getting around a few cold hard realities when it comes to managing your Shopify store.

It takes a lot of SEO to get high Google ranking.

SEO takes time and some expertise.

Without putting time into SEO, you won’t get enough traffic.

OK, so you get the importance of SEO – but with a hundred and one other things to sort out, how do you find the time?

shopify-seo-tools

Well, thankfully Shopify thought of that. That’s why they offer SEO apps to help you get higher rankings and more traffic to your store. 

This is supplemented by a range of SEO tools for Shopify that can help you cover all the necessary processes and tasks.

And that’s what this post is all about. 

You’ll find a list of the best Shopify SEO tools and apps focusing on all the key aspects of SEO. Each one has a link and a brief overview.

Note that there are some completely free SEO tools for Shopify and others charge a monthly fee or one-off installation fee.

How much time am I saving you here 😊?

The best SEO app on the market

Ahrefs

https://ahrefs.com/ 

Price: From $82-$999/month

Free trial? No – a 7-day trial is $7

What does it do?

  • Ahrefs provides a full suite of SEO tools
  • Provides access to the world’s largest index of live backlinks
  • Check the backlinks for any URL and instantly see why competitors are out-ranking you in search

Who’s it for?

Ahrefs is a paid-for tool that is very useful for any store owners in competitive niches – where the quality or volume of links may be the main factor why your competitors rank higher.

If you’re looking for an easy-to-use tool to analyze your competitors and improve search performance through link-building, this is it. Definitely the most powerful SEO tools on the market! 


Shopify SEO Apps

Shopify apps then… here are all my favourites:

Apps for general SEO


Plug In SEO

https://apps.shopify.com/plug-in-seo

Price: FREE

Free trial? Not applicable

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What does it do?

  • Helps you identify the key issues that it’s worth spending time and money on to fix
  • Provides quick analysis of what you should be focusing on
  • Automatic, regular checking to keep you on top of your SEO

Who’s it for?

If you get 80% of SEO right, the other 20% is probably not worth spending too much time or money on. That’s what this app is all about.

It’s an excellent time saver, ignoring all the ‘noise’ and just telling you what it’s worth you spending your time and money on with your search engine optimization: that includes page titles, headings, meta descriptions, speed, article structure, content, and much more.

It’s a popular little app with 86,000 store owners using it already; it has excellent reviews.


SEO Doctor

https://apps.shopify.com/kudobuzz-seo

Price: From $10.00/month

Free trial? 5 days

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What does it do?

  • Scans for SEO issues and can automatically fix them
  • Provides a diagnosis report of the health of your SEO
  • Optional access to an SEO guru to fix your problems

Who’s it for?

Again, this is a great app if you are concerned that your SEO is not currently up to scratch. It will scan your store for SEO issues and then provide a diagnostic report with options for fixing them.

It provides you with the opportunity to ‘put your SEO on autopilot’, focusing especially on any on-page SEO related issues, image alt text issues, 404 Errors, and setting up Google data structures.


SEO Monitor

https://www.seomonitor.com/

Price: 199 Euros/Month

Free trial? Yes

What does it do?

  • Provides a feature-packed dashboard that measures all the things you need for SEO
  • Uses Google Analytics data together with your rankings to help solve the “(not provided)” data issue
  • Helps you discover high-converting keywords

Who’s it for?

This app is for store owners who want to manage all their SEO from one central dashboard and are prepared to pay for the privilege.


Apps to help with tags and technical SEO

Simple SEO

https://apps.shopify.com/simple-seo

Price: $20.00

Free trial? No

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What does it do?

  • Helps you take control over how your store appears in search engine results
  • Provides quick analysis of your titles and meta descriptions
  • Recommends fixes to help you rank higher

Who’s it for?

Meta tags are in the HTML code of your website and Google uses them to determine what to display as titles and descriptions in search engine results.

But you don’t need coding experience to take control of this important aspect of SEO. This app is for anyone who wants their store to appear higher and look better in search results for targeted keywords.


Ultra SEO

https://apps.shopify.com/ultra-seo

Price: $10.00/month

Free trial? 7 days

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What does it do?

  • Helps you optimise how your store looks in search engine results
  • Assists with targeting of keywords and higher ranking
  • Provides quick analysis and recommendations

Who’s it for?

This is similar to Simple SEO but the app charges an ongoing monthly fee rather than a one-off upfront fee.

If you are not actively optimizing your meta tags, then you are missing an important part of your on-page SEO. It requires no coding knowledge, so this app is for any store owners who have not yet put the time needed into this key SEO task.


Smart SEO

https://apps.shopify.com/smart-seo

Price: $4.99/month

Free trial? 7 days

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What does it do?

  • Automatically generates meta tags to help optimize on-page SEO
  • Uses templates to speed up the process of creating meta tags
  • Provides ‘structured data’ to Google & other search engines to boost search results

Who’s it for?

The maker of this app claims that it helps you reduce time spent on SEO for your Shopify store by 80%.

It will certainly save time for any Shopify store owner who has not yet optimized their page titles and meta descriptions for products, collections, blogs and articles. It’s also useful for providing Google and the other search engines with the information they need to know.


Hreflang Tags Generator Tool

https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/ 

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps multi-language websites serve the right content to users
  • This tool automatically creates correct Hreflang tags to make life very easy 
  • Generate the tags by simply adding the URL to a simple form or upload them through a CSV 

Who’s it for?

Hreflang tags tell Google which language you are using on a specific page, so it can serve that result to users searching in that language

So, if you operate a store that targets multiple countries in multiple different languages, this tool will save you loads of time.


Apps that help with social SEO

SEO & Social Meta Manager

https://apps.shopify.com/seo-social-meta-manager

Price: $4/month

Free trial? 5 days

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What does it do?

  • Helps you control the appearance of content shared on Facebook, Google+, Twitter
  • Improves search rankings by helping you optimize your page titles & meta descriptions
  • Includes tools to make NoFollow & NoIndex markup easy

Who’s it for?

If you feel you need more emphasis on the social side of things, this app combines some key traditional on-page SEO tasks with a facility to have more control over the content you share to the social networks.

Some shop owners like to treat SEO and social separately, but they are increasingly becoming intertwined… this app helps you to unravel it all!


SEO Metriks Marketing Platform

https://apps.shopify.com/seometriks

Price: From $7.99/month

Free trial? 7 days

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What does it do?

  • Helps you research and identify the keywords you should be targeting
  • Provides a general SEO audit with warnings and recommendations
  • Helps clear up your link profile and assesses social media and other marketing performance compared to competitors

Who’s it for?

This app steps beyond the standard SEO tools to also focus on aspects of marketing. This includes social media performance, which is increasingly affecting SEO, and performance against competitors.

It also does the basic SEO things that you need, but it is probably a little more advanced than most of the other tools in the ‘general’ category above.


Apps that help with local SEO

Whitespark

https://whitespark.ca/local-citation-finder/

Price: From FREE to $17-100 per month

Free trial? Yes 

What does it do?

  • Helps you find out where you need to list your business online for better local SEO
  • Allows you to find hundreds of NAP citations with a few clicks
  • Investigate the competition by reverse engineering their citations and going after these citations yourself

Who’s it for?

Whitespark’s Local Citation Finder is for Shopify store owners who want to improve local search rankings by building more citations.

Local Citation Finder is also helpful if you want to keep an eye on the competition and uncover the opportunities that they uncover for mentions on the web.


SEO image-optimizing apps

SEO Image Optimizer

https://apps.shopify.com/seo-image-optimizer

Price: Free

Free trial? Not applicable

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What does it do?

  • Helps increase traffic from Google image search
  • Quick and easy way to optimize images
  • No coding knowledge necessary!

Who’s it for?

This is probably the most popular and best-reviewed of all image optimizer apps for Shopify. In fact, it’s used on over 50,000 Shopify stores.

Images are an area that many store owners struggle with. It’s just as important to optimize images as it is your page text. Why? Because images sell products and Google image search is increasingly used to generate buying traffic.


SEO Imager All-In-One

https://apps.shopify.com/seo-imager-all-in-one

Price: $9.99/month

Free trial? 30 days

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What does it do?

  • Helps you resize and compress images to speed up your store
  • Optimizes images for Google search
  • Helps you create more eye-catching photos for users

Who’s it for?

This app does a little more than the free SEO image optimizer app mentioned above. It not only optimizes filenames and alt tags to help with Google image search rankings; it also helps you resize, compress and edit images so that the user experience is improved.

Any store that is experiencing slow page loading times or is not showing up in Google image search should consider using this app.


Structured data SEO apps

JSON-LD for SEO

https://apps.shopify.com/json-ld-for-seo

Price: $69

Free trial? No

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What does it do?

  • Helps provide Google with all the info it needs about your store – through JSON-LD markup
  • Add your store to Google’s Knowledge Graph in one click
  • Helps all search engines gather info about your store even if themes change

Who’s it for?

JSON-LD is championed by Google as the new way for websites to provide detailed information to search engines.

‘Structured data’ is behind the ‘enhanced’ search results, with information like product prices, stock levels, average ratings, and availability status.

This is especially important to ecommerce stores – so this tool is for store owners who want to ensure they are providing all necessary info about their products and services to search engines.


Turbo SEO

https://apps.shopify.com/turbo-seo-one-click-json-ld

Price: $30

Free trial? No

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What does it do?

  • Helps you get to grips with the new JSON-LD search presentation technology
  • Improves search engine ‘knowledge’ of key details about your products & services
  • Adds mark-up codes to help search engines read your Shopify store

Who’s it for?

You need no specialist coding or in-depth SEO knowledge to install and use this app. It is designed to assist busy store owners inform the search engines about the key details of products and services.

Basically, if you want to make it easier for the search engines to extract relevant information and display it in search results, then this app can help.


Structured Data Markup Helper

https://www.google.com/webmasters/markup-helper/u/0/ 

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps you add structured-data markup to a sample web page
  • Aids Google in understanding the data on the page so that it can index it easier and return it in search results
  • Increases your chance of appearing in rich snippets and other prominent features of Google’s search engine results pages (SERPs)

Who’s it for?

Structured data markup sounds quite technical and it’s not for many Shopify store owners. 

However, it needs to be taken seriously as it has the potential to significantly improve your search visibility. This tool makes a complicated-sounding topic seem a lot easier.


Other useful SEO apps for Shopify

SEO Audit Pro

https://apps.shopify.com/seo-audit-pro

Price: Free

Free trial? Not applicable

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What does it do?

  • Provides a complete audit of your on-page SEO across store pages, collections, blog posts, social etc.
  • Includes keyword research for your business to target
  • Provides SEO details and strategies of key competitors

Who’s it for?

Not sure how your store is doing against the competition?

This is a good tool for conducting an audit of the SEO on all product, collection, and article pages and then seeing how you compare with your competition. It shows you what your competitors are doing to attract traffic – and how you might be able to improve your store’s search performance.


Sitemap Page Generator

https://apps.shopify.com/generate-sitemap

Price: $3/month

Free trial? 7 days

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What does it do?

  • Helps you to generate a sitemap for your Shopify store automatically
  • Keeps your sitemap updated every day
  • Assists with how to submit sitemap to Google

Who’s it for?

You probably know that sitemaps are important for search engines; while that was once a task for a web developer, now you can do it yourself with this automatic sitemap page generator.

It makes creating, submitting, and updating your sitemap easy and is for anyone who wants to gain more control of the workings of their own store. As your store grows, so this app helps you keep the search engines updated though your latest sitemap.


SEO Product Optimizer

https://apps.shopify.com/seo-product-optimizer

Price: Free – $15.99/month

Free trial? 14 days

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What does it do?

  • Helps you target longtail keywords that get better conversion rates from search traffic
  • Optimizes product pages so that they attract more social shares on Facebook, Twitter etc.
  • Helps you track ranks for your main keywords

Who’s it for?

This app helps store owners who are not sure which keywords to target on their sites. It offers keyword suggestions and page-placement ideas, as well as allowing you to track the performance of the main keywords you focus on.

It also helps you optimize posts for sharing across the major social networks.


Best Shopify SEO Tools

Google SEO Tools

Google Analytics

http://www.google.com/analytics/

Price: Free

Free trial? Not applicable

google anaytics

What does it do?

  • Provides comprehensive web stats and search insights
  • Provides Important keyword insights
  • Measures page impressions, clicks, CTR, and more – useful for optimizing all landing pages

Who’s it for?

Everyone. If you’re not using Google Analytics then you’re probably out of the loop. Use it to track how you’re doing and to tweak both SEO and user experience.


Google Search Console

https://www.google.com/webmasters/tools/home?hl=en

Price: Free

Free trial? Not applicable

goo

What does it do?

  • Identifies duplicate meta data
  • Discovers how many pages you have indexed with Google
  • Uncovers security issues on your store

Who’s it for?

Again, practically all store owners should be using this suite of free Google tools to optimize your search engine performance. It’s really worth following recommendations by Google, since it is precisely them that you want to impress with your SEO!


Google Keyword Planner

https://adwords.google.com/KeywordPlanner

Price: Free

Free trial? Not applicable

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What does it do?

  • Provides vital keyword research data to help you target the right keywords
  • Provides other data than purely search volumes for particular keywords
  • Suggests alternatives and helps you decide which keywords will convert best

Who’s it for?

What better authority on keywords than Google? After all, they are an essential part of the search engine’s algorithm. I’d be surprised if there was anyone looking after SEO who could not use this free tool.


Search Analytics for Sheets

https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj 

Price: FREE

Free trial? Not applicable

What does it do?

  • Allows you to retrieve data (query, page, clicks) and create automatic backups from Google Search Console into Google Sheets
  • Supports grouping and filtering data by “Query”, “Page”, “Country” and “Device”
  • Offers data on “Clicks”, “Impressions”, “CTR” and “Position”

Who’s it for?

This simple tool is for store owners who really want to get on top of performance analysis and view historic data from Google Search Console.

It is also for Shopify store owners who want to create daily or monthly automatic data backups in Google Sheets.


Other SEO analysis tools

Seobility

https://www.seobility.net/en/

Price: Free

Free trial? Not applicable

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What does it do?

  • Robust site auditor to drill down and report how your site’s SEO stands up
  • Reports back and identifies where improvements can be made
  • Identifies pages buried deep in your site’s architecture (multiple clicks away from your homepage)

Who’s it for?

Not sure how well your site is performing? Or are you concerned about some of your pages being ‘hidden’ from search engine indexing? Use this tool to shed light on how you’re doing – and how you can improve your site architecture.


Yoast SEO Plugin

https://yoast.com/wordpress/plugins/seo/

Price: Free

Free trial? Not applicable

yoast

What does it do?

  • Assesses every page and post on your site for SEO strength – with recommendations for improvements
  • Allows you to edit multiple pages with a single click
  • Helpful for creating meta tags for posts and pages

Who’s it for?

As the #1 SEO plug in for WordPress, it’s for anyone with a WordPress based site who wants to improve their SEO. It’s simple and it works.


SEO & Website Analysis (WooRank)

https://chrome.google.com/webstore/detail/seo-analysis-website-revi/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

Price: FREE

Free trial? Not applicable

What does it do?

  • Allows you to access important SEO info directly from your Chrome browser
  • Provides basic SEO metrics at the click of a button
  • Identifies where you can make SEO improvements (e.g. shortening the length of title tags, making it more mobile-friendly or page load speed)

Who’s it for?

This extension is for Chrome users who want to access basic SEO information quickly and easily. 

It’s a great start for people who don’t want to go too deep with analysis but want some idea of where they can make improvements.

It’s also really useful if you want to analyze competitors, as it details Facebook and Twitter pages, the technology they’re using and traffic estimates.


Tools that help analyze, build and manage links

Linkcious SEO Power UP

https://apps.shopify.com/linkcious-embed-related-products

Price: Free (paid plans available)

Free trial? Not applicable

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What does it do?

  • Saves you time spent manually linking to related products on your other stores/websites
  • Automatically creates related and relevant links – important for SEO
  • Allows you to embed Shopify products on WordPress, Drupal etc.

Who’s it for?

Related and relevant links are still a key component of white hat SEO.

This app is for you if you spend ages manually creating these links for products between several websites. It uses artificial intelligence to create high quality links for you, thereby helping with SEO and improving traffic.


Buzzstream

http://buzzstream.com

Price: Free – $24-999/month

Free trial? 14 days

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What does it do?

  • Helps you build links by automating some of the job of outreaching
  • Streamlines link-building
  • Provides prospecting and email-finding assistance

Who’s it for?

This app is for any store owners looking to increase the amount of backlinks (and who isn’t?) but finds it too time-consuming. It’s almost guaranteed to speed the process up.


LinkMiner

http://pointblankseo.com/linkminer

Price: Free

Free trial? Not applicable

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What does it do?

  • Checks for broken links on a page
  • Provides quick insights on amount of outbound links a page has
  • Shows you how many links the broken link has pointing to it – great for broken link building

Who’s it for?

This app is ideal if you want to work on some broken link building: that’s when you identify

resources in your niche that are no longer live, recreate the content and then reach out to webmasters who link to that content, asking them to replace the broken link with a link to your newly created resource.


Pitchbox

http://pitchbox.com/

Price: $195-395/month

Free trial? Demo available

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What does it do?

  • All-in-one tool for prospecting and outreaching for backlinks
  • Automatically hunts for contact info
  • Tracks how you are going with your link-building

Who’s it for?

This is a simple, useful tool that makes the process of outreaching for links a lot less irksome. If you’re spending too much time looking for suitable link partners, finding eamail addresses and writing emails, try this.


SEO Tools for Excel

https://seotoolsforexcel.com/ 

Price: 99 Euros per machine per year

Free trial? Yes

What does it do?  

  • Checks a site’s backlinks from within Excel
  • Also checks social shares, HTTP status, word count and external links
  • Helps you analyze your own websites and those of competitors

Who’s it for?

This SEO tool is for any store owners who like to work in Excel and want to track the performance of competitors to improve their own SEO.

It can help boost both on-page and off-page SEO, so it does a lot more than link analysis and building.


HARO (Help a Reporter Out)

https://www.helpareporter.com/ 

Price: From FREE to $149/month

Free trial? Yes

What does it do?

  • Allows you to get backlinks from leading publications, by helping reporters with their stories
  • Works like an online PR firm – bit without the huge charges
  • Connects journalists with news sources

Who’s it for?

A subscription to HARO will involve some work and perseverance but if it pays off with high-quality backlinks, your competitors won’t be able to live with your search rankings.

How can you get these links? By providing quotes or stats to journalists when they need them. It’s a great tool if you really know your stuff and are a leader in your field.


JustReachOut

https://www.helpareporter.com/ 

Price: From $199/month to $699/month

Free trial? No – but you can book a demo

What does it do?

  • Connects you with journalists from publications around the U.S.
  • When you search for a particular keyword, it generates a list of journalists that cover the topic
  • Generate backlinks from leading publications by helping reporters with their stories

Who’s it for?

High-quality backlinks are SEO gold. They will almost certainly help you rank higher.

The problem for most Shopify store owners is how to get them. One of the best ways is by helping reporters write their stories with your expert opinions on the subjects that you know best.

JustReachOut is for any store owner who feels they have something to offer by way of a quote or stats about a particular topic.


Muck Rack

https://muckrack.com/ 

Price: Price on application

Free trial? No – but you can book a demo

What does it do?

  • Helps you generate mentions and backlinks from high-quality publications that cover your niche
  • Get exposure to journalists from over 500 media outlets
  • Puts you in touch with the journalists who are interested in your expertise

Who’s it for?

PR doesn’t usually come cheap. However, Muck Rack is a tool that makes it much more affordable to get in front of the journalists who cover your industry.

Why’s that so important?

Exposure, backlinks, mentions …they can all help your business grow. From an SEO perspective, backlinks from quality publications will help you rank higher.


Rmoov

https://www.rmoov.com/index.php 

Price: FREE

Free trial? Not applicable

What does it do?

  • Allows you to easily remove backlinks
  • Helps you find a site owner’s contact info 
  • Provides auto-generated link removal templates that help you request removal and follow up on inaction

Who’s it for?

Not all backlinks are equal. In fact, low-quality or spammy links can harm your reputation with the search engines and damage your rankings.

If your store has suffered falls in rank it may be because of bad links. This free tool makes it easier to manage the process of removing these harmful backlinks


Siege Media Embed Code Generator

https://www.siegemedia.com/embed-code-generator 

Price: Free

Free trial? Not applicable

What does it do?

  • Makes it easy for people to link back to your content
  • Generates an embed code for people to copy and paste onto their own site
  • Boosts the number of backlinks to your site for better search rankings

Who’s it for?

Do you generate content such as infographics that is highly sharable? 

That’s a great strategy but to be most effective, you need to make it super-easy for people to share it on their site by linking back to you.

This free Siege Media tool helps you do that and you can even specify the dimension of the embed code box that you use to insert into your infographic.


Tools to help with keyword research

SECockpit

http://secockpit.com/

Price: $40-120/month

Free trial? No

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What does it do?

  • Advanced keyword research tool
  • Suggests low competition keywords that can benefit your search results
  • Helps improve AdWords campaigns with key insight

Who’s it for?

This is probably for you if you have ‘grown out’ of merely using the Google Keyword Planner. It is more advanced in that it will suggest low competition keywords and can help you improve CPC rates in AdWords campaigns


SEMrush

http://www.semrush.com/

Price: Free

Free trial? Not applicable

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What does it do?

  • Shows you your competitors’ top keywords
  • Helps you find out all the keywords that your competitors rank for
  • Identifies the pages on your competitors’ site attracting the most organic search traffic

Who’s it for?

Got a competing store that you just can’t oust from the search rankings? Want their spot? It helps if you know all the keywords that they’re ranking for so that you can start optimizing your own store – this tool is for any store owner that is looking to do this.


Keyworddit

https://www.highervisibility.com/free-seo-tools/keyworddit/ 

Price: FREE

Free trial? Not applicable

What does it do?

  • Scrapes Reddit for common keyword phrases used in the subreddits
  • Suggests keyword phrases for the term you type in
  • Creative suggestions that are often not generated from other similar tools

Who’s it for?

Every Shopify store owner needs keywords to target with on-site and off-site content. This free SEO tool from Higher Visibility helps you do that.

It’s one of many tools that suggest keyword phrases but it’s also one of simplest and one of the best.


QuestionDB

https://questiondb.io/ 

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps you discover the main questions that your target audience are asking
  • Type in a keyword phrase and it will return the most common questions sorted by popularity or topic
  • Great for developing content around

Who’s it for?

One thing that many Shopify store owners struggle with is ideas for content.

A great starting place is to develop content around FAQs. Get this right and your content will start improving its ranking. This free tool scrapes questions from around the web and will help you target the best ones.


Seed Keywords

https://www.seedkeywords.com/

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps you seed your keywords based on what people would search for
  • Takes much of the guesswork out of keyword research
  • Allows you to create a scenario and ask people what they would search for in that particular situation

Who’s it for?

Some Shopify store owners struggle with where to start with their keywords.

Seed Keywords is a tool that can help you solve that problem. Rather than simply entering phrases into a keyword research tool and seeing what comes back, the “seed” keywords you use can be based on what people would actually search for.


SpyFu

https://www.spyfu.com/ 

Price: $39-$299/month

Free trial? No: 3-day money-back guarantee

What does it do?

  • Allows you to identify your competitors’ most profitable keywords and ads for paid and organic search
  • Helps you work out how others are ranking higher than you for chosen search terms
  • Allows you to make important tweaks to your SEO to rank higher

Who’s it for?

Any store owners who are struggling to rank need this tool.

If week after week, competitors are ranking higher than you for your chosen keywords, you’re losing out. This free SEO tool will help you find out what you’re doing wrong and fix it so that you can leapfrog them.


UberSuggest

https://neilpatel.com/ubersuggest/ 

Price: FREE

Free trial? Not applicable

What does it do?

  • Scrapes Google Autocomplete data to suggest alternative keyword ideas
  • Includes keyword suggestions from YouTube
  • Helps you monitor the competition’s keywords

Who’s it for?

This was one of the first keyword research tools to supplement usage of the Google Keyword Planner.

It’s from Neil Patel, not Google, but it should be useful for anyone trying to generate original keyword ideas in a competitive niche.


Wordstream’s Free Keyword Tools

https://www.wordstream.com/free-keyword-tools 

Price: FREE

Free trial? Not applicable

What does it do?

  • Suggests alternative keywords (especially longtail keyword suggestions)
  • Helps analyze and group keywords and can help you find a new niche to “mine”
  • Helps with negative keyword discovery

Who’s it for?

This free keyword research tool was actually designed for AdWords and PPC users but it can be used to identify new keyword phrases for standard SEO campaigns too (much like the Google Keyword Planner).

It’s especially useful if you’re trying to carve out a niche in a competitive area.


Tools that help with Video SEO

TubeBuddy

https://www.tubebuddy.com/

Price: FREE

Free trial? Not applicable

 

What does it do?

  • Helps you run your YouTube channel in a more SEO-friendly way
  • Provides notifications when people are talking about you on YouTube
  • Saves you lots of time when managing and optimizing your channel

Who’s it for?

Remember that YouTube is the second largest search engine on the planet, after Google. So, SEO on YouTube needs to be taken seriously.

If you’re a store owner with a YouTube channel who uploads regular content, this free optimization tool is indispensable.


VidIQ

https://vidiq.com/ 

Price: From FREE (one user and limited functionality) to $39/month (and higher for enterprise accounts)

Free trial? Not applicable

What does it do?

  • Helps you grow your audience and get more views for your YouTube videos
  • Provides actionable trend alerts and competitive intelligence
  • Helps with video keyword research, analytics, and optimization

Who’s it for?

This professional video tool is best for Shopify store owners for whom a strong presence on YouTube is essential.

If you want to reach out and grow your audience to generate more video views as a way to promote your products and services, this tool can help you optimize all the key aspects of your channel.


SEO Tools for Rank Tracking

Authority Labs

http://authoritylabs.com/

Price: $49-450/month

Free trial? 30 days

lab

What does it do?

  • Simple to use tool to track ranks for keywords daily – including local results
  • Tracks up to 250 keywords with the cheapest plan
  • Reports provided

Who’s it for?

If you have a large number of keywords to track – but fewer than 250 (which would certainly account for most readers) – it may be worth investing in the cheapest monthly plan so that you know exactly where you stand with each of your keywords.


WebCEO

http://www.webceo.com/

Price: $49-450/month

Free trial? 30 days

web

What does it do?

  • Performance tracking, SEO audits, mobile optimization, and keyword research
  • Helps with research on competitors
  • Provided branded reporting

Who’s it for?

This tool is more advanced and is actually a whole SEO platform – with analytics and tracking at its heart. But if you are a beginner, it also breaks things done into manageable chunks with its DIY SEO Guide.


Panguin Tool

https://www.barracuda-digital.co.uk/panguin-tool/ 

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps you investigate whether you’ve been impacted by Google’s algorithm updates
  • Quickly identifies if you’ve been penalized so that you can take steps to fix up any areas that are causing the problems
  • Does not affect your Google Analytics data

Who’s it for?

This great little tool from Barracuda Digital is for any business that depends on its search rankings. 

Sometimes the Google algorithm changes affect your rankings and this free tool can quickly identify if and when that happens to your site.


Website Penalty Indicator

https://feinternational.com/website-penalty-indicator/

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps you investigate whether you’ve been penalized by Google
  • Helps you stay across all the Google algorithm updates to make sure you stay penalty-free
  • Up-to-date with all the latest algorithm changes and the dates they are rolled out

Who’s it for?

This free SEO tool from FE International is designed for businesses concerned about getting on the wrong side of Google (and every business should be concerned by that).

Shopify store owners can make changes to their website that unwittingly put a black mark against their name, affecting traffic and rankings. Website Penalty Indicator helps you avoid these problems and improve SEO.


AMZ Tracker

https://www.amztracker.com/index_en.php 

Price: $42-$400/month

Free trial? Yes – 7 days

What does it do?

  • Tracks your rankings on Amazon.com and international versions of the site
  • Analyzes pages for important Amazon metrics like reviews and image resolution 
  • Helps you make improvements to product pages to improve rankings

Who’s it for?

This tool is clearly designed for people who sell products on Amazon but there are some Shopify store owners who do that – hence its inclusion here.

It’s an essential tool if you want to rise up the Amazon rankings ahead of your competitors.


Shopify SEO Tools for creating and optimizing content

BuzzSumo

http://buzzsumo.com/

Price: Free

Free trial? Not applicable

buzz

What does it do?

  • Helps you find the best content ideas and influencers around the Web
  • Helps you keep track of who shares content on Twitter
  • Alerts you whenever a particular keyword or phrase is use around the Web

Who’s it for?

If you are having trouble generating content ideas or keeping track of what’s happening in your niche, then this tool can help you stay up with the game: it helps you track the ‘buzz’!


QuickSprout Website Analyzer

https://www.quicksprout.com/

Price: Free

Free trial? Not applicable

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What does it do?

  • Makes sense of Google Analytics data so that you can improve your SEO
  • Alerts you when it finds suggested improvements for your site
  • Helps you track performance, social shares, page loading speeds, visibility, and more

Who’s it for?

Any store owner wanting a quick way to get an overview of their site’s performance and recommendations for improvements can use this tool. It integrates with Google Analytics data and its insights can help improve visibility, performance, and rankings, thereby growing traffic.


Linkio

https://www.linkio.com/

Price: From 19.99 USD

Free trial? 7 Days

Linkio

What does it do?

  • Backlink campaign management

Who’s it for?

Store owners focused on off-page SEO.


ReloadSEO

https://apps.shopify.com/reloadseo

Price: $14.95 – $49.95/month

Free trial? 14 days

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What does it do?

  • Helps you research the best keywords directly within Shopify
  • Provides analysis of your store’s content
  • Assists with AdWords to help you save on advertising costs

Who’s it for?

This app is for any Shopify store owners whose content is not currently ranking well. It helps you research the keywords that your content should be based around and then assists with optimizing it so that it stands out and ranks.

This applies to articles and blog posts, as well as products – quality content will help you get seen on Google and the other search engines, after all.


Animalz Revive

https://revive.animalz.co/

Price: FREE

Free trial? Not applicable

What does it do?

  • Analyzes Google Analytics data to check for content decay
  • Provides a list of your content posts that require refreshing
  • Helps you keep content up-to-date and SEO-friendly

Who’s it for?

It’s one thing to create content; another to keep it up to date.

This tool is an excellent addition for store owners who have a history of providing content (blog posts, articles, etc.) for their audience but struggle to know when it needs refreshing.


Keys4Up

http://www.keys4up.com/

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps you find related keywords for any topic
  • Helps you make your content more relevant to your audience by inserting LSI keywords
  • Contributes to improved rankings for your articles and posts

Who’s it for?

Anyone writing content for an online audience needs to be aware of the impact of LSI keywords. 

This tool can help content-writing store owners find the right LSI keywords to help the content perform better in searches for related terms.

Most keyword research tools simply return suggested alternative terms. This one actually understands the meaning behind each word and can, therefore, help you develop content that gets better rankings.


Upcity

https://upcity.com/

Price: FREE

Free trial? Not applicable

What does it do?

  • Helps you make your website more SEO-friendly
  • Provides a reseller program for content creation, social media, and SEO 
  • Helps you track campaigns and service clients effectively

Who’s it for?

If you’re a store owner running a relatively small store or a local business and are quite new to online marketing, this tool is a great place to start.

It helps you with developing content but also other elements of SEO and online marketing – by connecting you with the right professionals.


Final thoughts on Shopify SEO Tools and Apps

Above are the details of many SEO apps and tools that can help your store boost its rankings and increase traffic.

You won’t use them all, but everyone reading this should at least be using a few of them to make life easier and to automate many of the time-consuming SEO processes.

giles thomas

Author:

Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog RisePro.co

Comments

24 Responses or Pingbacks

  1. Laura Lou says:

    Very informative post. Nice.

  2. Anisha Gupta says:

    Great post,
    It seems like a great SEO guide – easy to understand and follow,Would check SEO tools for my website.I have bookmarked your post for my reference 🙂

  3. apec says:

    Nice Blog…Thanks for sharing this information with us.

  4. datadot says:

    Great Blog…Thanks for sharing

  5. Ged Ward says:

    Nice collection of apps and websites. Thanks for the hard work and quality article

  6. digiwolves says:

    Great blog @Giles Thomas. Thanks for sharing

  7. Ana says:

    I’m sorry, but I honestly don’t get why you included an SEO WordPress plugin in an article dedicated to Shopify tools.

  8. S says:

    Hey Giles,

    Just wanted to ask if you had a preference for the aforementioned apps?

    If you were to rate a top 3, which 3 would they be?

  9. Adam Sanderson says:

    Wow great tool for SEO. Thanks for sharing this.

  10. Greg Ichshenko says:

    The way that Shopify tools work is not in our scope, and we need to know more about it. Only then can I say something about it and then work on it from the start.

  11. Josie says:

    I read your article, it is helpful. And paid for one seo plug. But the app party asked me for connecting my google webmaster with them. I refused. Question: I have to connect my google webmaster withe them when i use the seo app? Or can you introduce a app which donot need connect with my google webmaster? thanks.

  12. Arooba Sheikh says:

    Thank you for sharing about these Shopify tools!

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