Shopify Statistics 2025: UPDATED Facts, Market Share & More

Shopify: you probably know it’s one of the most popular ecommerce platforms but how many people use it?

Shopify: you probably know it’s one of the most popular ecommerce platforms but how many people use it?

You know it’s big but how big?

This post is crammed full of Shopify statistics for 2025.

It gives you the Shopify facts behind the hype; the truth before the guesswork; and the stats behind the fluff! This includes the numbers on:

Global ecommerce in general
Shopify store statistics
Shopify usage statistics
Shopify sales and revenue statistics
Shopify growth statistics
Other interesting Shopify stats

Last updated: September 2025. This guide includes fresh 2024–2025 numbers (revenue, GMV, BFCM, pricing, app/theme counts). Historical statistics (2018–2021) are kept for context and labeled clearly.

A few quick Shopify facts

Shopify was started in Ottawa, Canada, in 2004 by three Canadians, inspired by a poor online shopping experience with snowboarding equipment.
It now has ~8,000 employees as of 2024–2025.
It is one of the most popular ecommerce platforms on the planet, with about 29 percent market share in the U.S.
It’s second only to WooCommerce and outpaces competitors like Squarespace, Wix, Magento, Weebly, and BigCommerce.
You don’t need to be an expert to use Shopify – it’s used by many startups.
It’s highly flexible and easy to use, with over 8,000 apps (and third-party counts exceeding 10k) available on the Shopify App Store.
There are over 800 free and paid Shopify themes available.
The Shopify POS system allows online store integration in any retail setting.
Shopify Plus, the enterprise version, allows a higher degree of customization among other benefits.
Shopify pricing plans start at $39/month on monthly billing, or $29/month if billed annually.
Shopify has a large affiliate program, where affiliates can earn an average of $58 for each user who signs up for a paid plan.
Shopify has a large database of Shopify experts who provide marketing tasks including Shopify SEO services.
In October 2018 (historical), Shopify opened its first brick-and-mortar storefront in Los Angeles.

Global ecommerce stats

How big is global ecommerce and what are a few of the main trends?

In 2014, the global ecommerce market was worth around $1.3 trillion (historical).
By 2023, global ecommerce reached about $4.8 trillion.
In 2024, global ecommerce sales hit approximately $6.1 trillion, with ecommerce accounting for 21.8% of global retail sales.
The U.S. (~$1.1 trillion in 2023) is second to China (~$2.7 trillion) in total ecommerce sales.
China is the largest single market and was the first country where more than half of retail sales happen online (52.1%).
Mobile ecommerce continues rapid growth, with Insider Intelligence forecasting strong double-digit CAGR through 2025.
It is estimated that over 2.14 billion people worldwide buy goods and services online, up from 1.66 billion in 2016 (historical baseline).

Shopify aims to be “the world’s first global retail operating system” in this growing ecommerce environment — and it’s on the way, as you’ll see from the following statistics.

Shopify statistics: how big is it?

How many Shopify stores are there in 2025?

As of 2025, Shopify powers between 5–6 million live ecommerce sites depending on methodology (BuiltWith, Store Leads, Chargeflow). The U.S. accounts for about 70% of these, followed by the UK and Australia.

~6 million live Shopify sites in 2025.
Shopify Plus merchants: ~12k distinct merchants across ~17k domains (Store Leads).
Shopify stores now run businesses in 175 different countries.

Shopify usage statistics

Most Shopify domains are registered in the U.S, followed by the UK and Australia.
Customers include major brands like Nestle, Pepsi, Unilever, and Budweiser, as well as Gymshark, Hawkers, Leesa, and celebrities like Kanye West.
Most Shopify merchants use apps — top installs include Klaviyo, Printful, Loox, Privy, and reviews apps (ranking shifts over time).
Customers are twice as likely to purchase a product if it has a 3D product image rather than a flat image.

Shopify sales, revenue and traffic statistics

Shopify 2024 total revenue: $8.9 billion (+26% YoY) (Shopify SEC filing).
Gross profit in 2024 exceeded $4 billion.
GMV in 2024: ~$235 billion.
Black Friday–Cyber Monday 2024: Shopify merchants processed ~$11.5 billion in sales, with >70% of purchases on mobile.
There are now hundreds of millions of active buyers on Shopify stores annually (Shopify 2024 data).
Conversion rates vary by channel: email ~4.3%, search ~3.0%, direct ~2.9%, social ~1.8%.
About 25% of Shopify’s recurring revenue comes from Shopify Plus.
GMV share of total U.S. retail ecommerce sales: ~10–12%. Platform usage share: ~29% of ecommerce websites.

Shopify growth statistics

In 2012, Shopify had 42,000 merchants; in 2016 it had 377,000 merchants; by 2019 over one million; by 2020 nearly 1.75 million (historical milestones).
Since its IPO in 2015, Shopify stock has grown dramatically — a multiple of ~50x at its 2021 peak, ~10x+ as of 2025.
Shopify’s GMV has grown more than 170x since 2012.

Other interesting Shopify statistics

Shopify has paid ethical hackers millions since 2015 to secure customer data via HackerOne.
Some Shopify themes are recognized for their ability to convert traffic. Popular themes include Booster, Impulse, and Dawn.
Most Shopify sellers are first-time entrepreneurs (Wall Street Journal).

Ready to become a Shopify statistic?

If you’ve read the Shopify facts and statistics above and would like to become part of the next round of statistics, it's time to start growing your traffic and sales.