Huge Shopify Statistics in 2020: Facts, Market Share & More

Last updated June 1, 2020

Shopify: you probably know it’s one of the most popular ecommerce platforms but how many people use it?

You know it’s big but how big?

This post is crammed full of Shopify statistics for 2020.


It gives you the Shopify facts behind the hype; the truth before the guesswork; and the stats behind the fluff!

This includes the numbers on:

  • Global ecommerce in general
  • Shopify store statistics
  • Shopify usage statistics
  • Shopify sales and revenue statistics
  • Shopify growth statistics
  • Other interesting Shopify stats

We’ve updated it as best as possible with Shopify sales and usage statistics from 2020 but, wherever that’s not possible, some 2018 statistics are included.

As new Shopify statistics come in, we’ll keep updating so that you have the latest info at hand.

Let’s get straight into it these b2b e-commerce statistics.


A few quick Shopify facts

  • Shopify was started in 2004 by three Canadians, inspired by a poor online shopping experience with snowboarding equipment.
  • It is one of the most popular ecommerce platforms on the planet, with almost 20 percent market share.
  • It’s second only to WooCommerce and outpaces competitors like BigCommerce, Wix, Magento, and Weebly.
  • You don’t need to be an expert to use Shopify – there’s a very low bar of entry for store owners just starting out.
  • It’s highly flexible and easy to use, with many add-ons available to customize the user experience.
  • There are over 100 free and paid-for Shopify themes available.
  • The Shopify POS system allows online store integration in any retail setting.
  • There is an enterprise version called Shopify Plus, which allows a higher degree of customization, amongst other benefits.
  • Shopify plans are affordable for most store owners, starting at just $29 per month.
  • Shopify has a large affiliate program, where affiliates can earn an average of $58 for each user who signs up for a paid plan.
  • Shopify has a large database of Shopify experts who provide marketing tasks including Shopify SEO services.
  • In October 2018, Shopify opened its first brick and mortar storefront in Los Angeles.


Global ecommerce stats

How big is global ecommerce and what are a few of the main trends?

Shopify recently provided some interesting statistics to help us see where things are heading:

  • Since 2014, global ecommerce has risen from $1.3 trillion to $3.5 trillion.
  • By 2021, global ecommerce is forecast to be $4.97 trillion – almost a 400% increase in seven years.
  • 57% of shoppers make purchases from overseas retailers.
  • North America ($552.6 billion) is second to Asia ($831.7 billion) in total ecommerce sales with China the largest (and quickest growing) single market.
  • Globally, credit cards remain the most popular form of payment; but debit cards, digital payment systems, direct debits, and even cash on delivery are more popular in developing markets like India and China.

It is estimated that there will be 1.92 billion global digital buyers in 2019, with ecommerce sales expected to account for 13.7 percent of retail sales worldwide.

For e commerce market size by country check here.

Shopify aims to be “the world’s first global retail operating system” in this growing ecommerce environment. 

It’s well on the way to that, as you’ll see from the statistics that follow…


Shopify statistics: how big is it?

If you’re considering using Shopify and are checking a few statistics first, you’ll see that you’re in good company.

You probably asking yourself:

How many shopify stores are there 2019

If there is a go-to platform for ecommerce, it’s Shopify with 1 million stores!

However, the question of how many stores there are is not as simple as it first sounds. It does depend on who you listen to; and what you count as a store:

  • According to an announcement at the Shopify Unite conference in June 2019, 820,000 merchants are now using the Shopify platform for their stores (Source: Shopify)
  • “Active” stores are estimated at “over 500,000” (Source: Ecommerce Platforms
  • There are over 5300 Shopify Plus stores currently (Source: Shopify)
  • Approximately 350,000 paid themes have been purchased by merchants (Source: Shopify and You Blog)
  • Shopify number of merchants now run over 1,000,000 businesses in 175 different countries (Source: Shopify
  • Shopify is the third-largest online retailer in the U.S. after Amazon and eBay (Source: Shopify)
  • 200,000+ merchants were referred through partners, with 73 million products sold from partner referred merchants in 2018 (Source: Shopify and You Blog)

Shopify usage statistics 

  • Shopify customers include major brands like Nestle, Pepsi, Unilever, Budweiser, The Economist, WaterAid, Penguin Books, Tesla Motors, and Red Bull (Sources: Shopify and Website Builder)
  • 87% of merchants use apps, of which the Shopify app store offers more than 2,400 (the majority are paid apps)(Source: Shopify and You Blog
  • The three most-used apps are Privy, SEO Image Optimizer and Free Shipping Bar (Source:  ASoft Blog)
  • 25.8 million apps have been  installed, with more than 80% of merchants using third-party apps (Source: Shopify)
  • Porto and Workiee are frequently named as two of the most popular Shopify themes (Source: Ecommerce Platform)
  • The Shopify POS system is now used by over 100,000 merchants (Source: Shopify)
  • Customers are twice as likely to purchase a product if it has a 3D product image rather than a flat image (Source: Shopify)

shopify- traffic-and-sales-statistics

Shopify traffic and sales statistics

  • Total platform sales from around the world are estimated at $100 billion to date (Source: Shopify)
  • Shopify received its billionth order in the second quarter of 2018 (Source: Shopify and You Blog)
  • As far back as 2017, when there were 400,000 plus merchants, Shopify estimated its number of active Shopify users at over one million (including multiple staff members from all its active stores) (Source: Shopify and You Blog)
  • There were 218 million buyers on the platform in the last year (Source: Shopify)
  • Shopify had more than 57 million visits in June 2019 alone (Source: Website Builder)
  • Mobile traffic now accounts for 79% of traffic and 69% of orders of all traffic as opposed to 2014, when it made up just 50.3% of traffic (Sources: Shopify and Shopify and You Blog)
  • Conversion rates for Shopify stores are as follows: 4.29% email, 3.04% search, 2.93% direct, 1.81% social. (Source: Shopify)

Shopify revenue statistics 2018

  • The latest revenue statistics show a total revenue for 2018 of $1.073 billion (Source: Shopify)
  • This represents a 59% increase over 2017, when revenue was $673.3 million (Source: Shopify)
  • Forecast revenue for 2019 is $1.51 billion to $1.53 billion (Source: Shopify)

Shopify growth and revenue statistics in 2019

  • In 2012, Shopify had 42,000 merchants; in 2016 it had 377,000 merchants; just three years later, it has more than double that number (Source: Host Sorter)
  • Shopify’s revenue for the first quarter of 2019 was $320.5 million, a 50% increase from the first quarter of 2018 (Source: Shopify)
  • Total revenue in the second quarter of 2019 was $362.0 million, a 48% increase from the comparable quarter in 2018 (Source: Shopify)
  • Shopify stock has grown by a multiple of 10 since its IPO in May 2015 (Source: Forbes)
  • Shopify plus merchants, with annual sales revenues from $1 million to $500 million, have seen an average year-over-year growth of 126% (Source: Shopify)
  • Shopify paid over $100 million to partners in 2018, up from $79 million in the previous year, while over 700,000 people are employed directly and indirectly in the partner community (Source: Shopify and You Blog)


Other interesting Shopify statistics

  • While Shopify has suffered denial-of-service and other attacks in tbe past, the platform paid ethical hackers over $850,000 between 2015 and 2018 to help secure its customer transactions and data (Sources: Tech Crunch and HackerOne).
  • Some Shopify themes are recognized for their ability to convert traffic. Three of the best converting themes currently are eCom Turbo, Booster and Konversion (Source: IMRHYS)
  • The Black Friday weekend is a busy time for Shopify. In 2018, it made $1.5 billion in sales during the period. Peak orders were at 10,978 per minute and peak sales volume $870,000 per minute (Source: Shopify)
  • Packages from sales on Black Friday 2018 will be shipped by Shopify merchants over 30 billion miles: that’s ten times the distance between the Earth and Pluto! (Source: Shopify)

Ready to become a Shopify statistic?

If you’ve read the Shopify facts and statistics above and would like to become part of the next round of statistics, it’s time to start growing your traffic and sales.

giles thomas


Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog


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