A Practical Guide to Optimizing your Value Proposition and Increasing Conversions - Acquire Convert

comments

Hello Giles,
This is an indepth and insightful article on the construction of value propositions. Thanks for being so specific – it can often be hard for us to explain or determine value, especially since it’s a subjective term. Between the value proposal and understanding the needs and language of the buyer, this becomes much easier.
Have you thought about where you’d place your value propositions?
I was thinking recently, we might be tempted to just place a value proposition on the home page and nowhere else. This would be counterproductive if organic search is directing potential customers to our content first. I got to write an article on this, actually. Did you want to check it out?
http://www.more-business-online.com.au/blog/why-you-need-a-value-prop-on-every-page

Best,
Brooke

Hi Brooke
Thanks for the insights, I agree you should look at your landing pages according to google analytics and decide where other than the homepage a value proposition could help increase your conversion rate and profits.
I’ll check out your article, thanks for the heads up.

Speak your mind

Your email address will not be published. Required fields are marked *