Top 5 Best Shopify Marketing Automation Apps [November, 2024]
| Last updated September 17, 2024
This guide helps ecommerce store owners to compare and find the best Marketing Automation apps for Shopify. Marketing Automation apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Marketing Automation, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares five companies for merchants to review and find the optimal Marketing Automation app for their needs. To help them make an informed decision, a quick comparison table of the best Marketing Automation Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify Marketing Automation apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | Avada Email Marketing & SMS | Avada | $16/month | 4.9/5 ⭐️ | no |  |
Get app |
| 2 | Omnisend Email Marketing & SMS | Omnisend | $16/month | 4.8/5 ⭐️ | no |  |
Get app |
| 3 | CM Commerce: Email Marketing | CMC Campaign Monitor | 4.6/5 ⭐️ | no |  |
Get app | |
| 4 | Klaviyo: Email Marketing & SMS | Klaviyo | $30/month | 3.8/5 ⭐️ | no |  |
Get app |
| 5 | Postscript SMS Marketing | Postscript | $100/month | 4.8/5 ⭐️ | yes |  |
Get app |
Top Shopify Marketing Automation apps reviewed
Table of contents:
Avada Email Marketing & SMS
Avada Email Marketing & SMS is an all-in-one platform for Shopify merchants, designed to engage customers across multiple channels including email, SMS, push notifications, and WhatsApp. Its comprehensive suite of features includes smart mail, automation for various marketing scenarios, mass mailing, newsletters, and SMS marketing. Additionally, Avada offers sales popup forms, audience segmentation, advanced reporting, and campaign monitoring tools. The platform emphasizes personalization with options for segmenting contacts, recommending products, and sending order creation SMS. It also supports various popup and form types for effective lead capture and provides a range of email marketing templates, catering to different marketing needs and strategies.
- Free plan available
- Smart mail uses intelligent algorithms for personalized email content to boost engagement
- Automation streamlines repetitive marketing tasks like follow-up emails
- Mass mail enables efficient bulk email sending to numerous recipients
- The newsletter feature supports regular email updates to keep subscribers informed
- SMS marketing allows for direct marketing through text messages
- Sales popup forms engage customers with timely website pop-ups
- Audience segmentation targets specific customer groups for more effective marketing
- Advanced reports provide detailed analytics for marketing performance
- Campaign monitor manages and tracks the effectiveness of marketing campaigns
- Spin-to-Win is an interactive feature that offers rewards or discounts to engage customers
- Push notification sends updates and alerts directly to customers' devices
- No free trial
- Some users experiencing slow to respond or unhelpful customer service (improved more recently)
Omnisend Email Marketing & SMS
Omnisend is an email and SMS marketing automation app tailored for e-commerce stores on Shopify. It offers a range of features to enhance sales, including personalized email and SMS marketing with automated workflows for abandoned carts and welcome messages. The app aids in building email lists with interactive tools such as landing pages, exit-intent popups, and various signup forms. Additionally, Omnisend provides numerous ready-made templates, simplifying the creation of professional emails without requiring coding skills.
The app’s pricing structure includes a free plan for up to 250 contacts, offering 500 emails and 60 global SMS per month. The Standard plan, at $16/month, expands this to 6,000 emails and includes additional services like a customer success manager. For larger needs, the Pro plan at $59/month allows up to 2500 contacts, offering unlimited emails, free global SMS, advanced reporting, and 24/7 priority support. Across all plans, Omnisend ensures round-the-clock email and live chat support, emphasizing accessibility and user assistance.
- Free plan available
- There are more than 20 ready-made automations available for personalizing marketing
- User-friendly interface, appreciated for its simplicity and ease of use
- Capabilities for both email and SMS campaigns, along with effective audience segmentation tools
- Customizable templates that are easy to use, enhancing the email creation process
- In-depth analytics and reporting features, providing valuable insights into campaign performances
- Stress-free integration with Shopify, ensuring smooth operation and data synchronization
- Tools for cleaning up bad emails, maintaining the quality and effectiveness of email lists
- Responsive and expert customer support, available to assist users with their queries
- Fair pricing, considered reasonable by users, with some reporting increased conversions and sales
- A/B testing tool, useful for understanding and improving customer communication
- Fewer email template options compared to competitors
- Notable cost increase between Standard and Pro plans
CM Commerce: Email Marketing
- Free plan is available
- Automated email campaigns for customer interactions
- Personalized messages based on customer behavior
- Abandoned cart emails to recover sales
- Reviews collection and display in emails
- Real-time performance tracking
- Easy-to-use drag-and-drop editor for customization
- Tools to grow subscriber lists through pop-ups
- No free trial is available
- The app’s customization options are considered limited by certain users
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS, offers an advanced marketing automation solution tailored for retail and direct-to-consumer brands. It stands out by allowing merchants to centralize data from over 300 integrations, including Shopify, for targeted and personalized marketing across email, SMS, forms, mobile push, and reviews. This service includes a range of ready-to-customize template libraries for various marketing materials and provides tools for effective segmentation using historical and real-time behavior data. Additionally, Klaviyo facilitates the creation and tracking of coupon codes and offers real-time revenue data analytics for various marketing channels.
The app offers a free installation option, supporting up to 500 email contacts and 150 SMS/MMS credits. For expanded needs, scalable pricing plans start at $30/month for 501-1,000 email contacts and $15/month for up to 1250 SMS/MMS credits. These plans include all free features plus 24/7 email support, customizable reports, and no contractual obligations, ensuring flexibility and support for businesses as they grow.
- Klaviyo centralizes data from over 300 integrations for targeted marketing
- The service offers customizable templates for emails, SMS, forms, and more
- Advanced segmentation capabilities allow for targeted marketing based on historical and real-time behaviors
- It simplifies the creation and tracking of coupon codes
- Klaviyo provides real-time revenue data for different marketing channels
- The app supports up to 500 email contacts and 150 SMS/MMS credits for free
- Flexible pricing plans start at $30/month, offering expanded features and contact capacity
- It integrates with platforms like Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, and Typeform
- The app syncs data such as tags, catalog, and coupons from Shopify
- It enables the creation of forms and sending push notifications
- A/B testing is available to optimize marketing strategies
- Klaviyo offers a library of automated flows for multi-channel marketing
- The app supports two-way customer conversations for better engagement
- It provides customizable reports and attribution tools for performance analysis
- SMS opt-in forms are included to help grow the SMS marketing list
- No free trial
- Live chat and phone support are sometimes unavailable or inefficient, with users experiencing unresponsive chatbots and lack of timely assistance (quickly resolved by customer support after escalation)
Postscript SMS Marketing
Postscript SMS Marketing is a robust tool that helps Shopify businesses engage customers and increase sales through targeted text campaigns. It supports personalized, automated messaging to reach subscribers at various stages, such as cart recovery and promotions. The app integrates well with Shopify, using store data to create customized campaigns, making it easy for users to engage effectively with customers. Businesses benefit from seamless integration with tools like Klaviyo and Gorgias, which enhances multi-channel marketing efforts.
Customer support stands out, with live chat assistance and dedicated onboarding specialists helping users get started. Postscript’s focus on compliance also reassures users, providing built-in regulatory safeguards. Moreover, its user-friendly interface, combined with features like A/B testing and automation, makes it easy to manage SMS campaigns. Pricing plans cater to businesses of all sizes, ensuring flexibility. Overall, Postscript excels in combining powerful marketing tools with great user experience.
- Free plan is available
- 30 day free trial is available
- Campaigns and automations let you set up flows like cart recovery and welcome messages
- Segmentation uses Shopify data to send targeted messages based on behavior and preferences
- Two-way messaging enables real-time conversations with customers
- A/B testing helps optimize SMS strategies for better results
- Compliance tools ensure all messages follow legal opt-in requirements
- Integrates with tools like Klaviyo, Zapier, and Gorgias for added flexibility
- A few users reported issues with verifying toll-free numbers, leading to problems with account approvals
How to Find The Best Marketing Automation Shopify App?
These five Marketing Automation apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify Marketing Automation apps?
Shopify Marketing Automation apps are tools designed to help online store owners streamline and optimize their marketing efforts by automating repetitive tasks. These apps enable businesses to engage with their customers in a more personalized and efficient way, leading to better customer retention and increased sales.
One of the main features of Shopify Marketing Automation apps is the ability to automate email campaigns. Store owners can set up automated emails triggered by customer actions, such as abandoned carts, product purchases, or sign-ups. This ensures timely and relevant communication with customers, helping to drive conversions and recover potentially lost sales.
Another important feature is customer segmentation. These apps can categorize customers based on their behavior, purchase history, or demographics, allowing businesses to send targeted marketing messages. Personalized marketing improves customer engagement and can lead to higher conversion rates.
Shopify Marketing Automation apps also often offer features like SMS marketing and social media automation. These tools help businesses expand their reach by automating messages and updates across multiple channels, ensuring a consistent presence without the need for constant manual input.
In addition, many of these apps provide in-depth analytics and reporting. This feature enables store owners to track the performance of their marketing efforts, such as open rates, click-through rates, and sales generated by automated campaigns, allowing for data-driven decision-making.
Integration with other Shopify apps and themes is another advantage. These marketing automation tools work seamlessly with the Shopify platform, making them easy to implement without disrupting the store’s existing setup.
Overall, Shopify Marketing Automation apps are valuable for businesses looking to enhance their marketing strategy, save time, and increase customer engagement through automation. Exploring different options in the Shopify App Store will provide additional features tailored to specific needs.
What is the best way to send a Marketing Automation notification to customers?
The best way to send a marketing automation notification to customers involves using a strategic combination of automation tools, personalized content, and multi-channel communication. First, utilize marketing automation apps such as Omnisend or Klaviyo to automate the process of sending notifications. These apps can trigger notifications based on customer behavior, such as signing up for newsletters, abandoning carts, or completing purchases. Automation ensures that notifications are sent promptly and consistently.
Personalization is key. Address customers by their names and include relevant details, such as items in their abandoned cart or recommended products based on their past purchases. This approach makes notifications more engaging and relevant to customers, increasing the likelihood of a positive response.
Sending notifications through multiple channels—such as email, SMS, and push notifications—ensures customers receive important updates in their preferred format. This multi-channel strategy increases the chances that the message will be seen.
Timing is crucial for effective notifications. Send immediate confirmations for actions like newsletter sign-ups or purchases, followed by periodic updates on promotions, product availability, or personalized offers. Clear and concise messaging ensures customers receive the necessary information without feeling overwhelmed.
By combining automated tools, personalized messages, and a multi-channel approach, you can send effective marketing notifications that boost customer engagement and sales.
Do Marketing Automation convert to sales?
Yes, marketing automation can effectively convert to sales. By sending personalized and timely messages, businesses can engage with customers at key moments in their buying journey. Automated emails or SMS messages triggered by actions like cart abandonment or browsing behavior remind customers of their interest and encourage them to complete a purchase. These timely nudges are particularly effective in driving conversions.
Marketing automation also helps create a sense of urgency. Automated notifications about limited-time offers, discounts, or product availability can motivate customers to take action before missing out, increasing the likelihood of a sale.
Additionally, personalized product recommendations based on customer behavior and preferences further enhance conversion rates. Customers are more likely to purchase when they receive suggestions tailored to their interests.
For businesses, marketing automation tools provide valuable insights through data analytics, helping refine campaigns and optimize conversion strategies. Overall, marketing automation is a powerful tool that not only streamlines communication but also drives sales by engaging customers at the right time with relevant offers.
Conclusion: Best Shopify Marketing Automation Apps
It requires time and effort to compare and evaluate features of the various different Marketing Automation Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different Marketing Automation Shopify apps. The results of our analysis of the best Marketing Automation Shopify apps are listed below:
