Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS, offers an advanced marketing automation solution tailored for retail and direct-to-consumer brands. It stands out by allowing merchants to centralize data from over 300 integrations, including Shopify, for targeted and personalized marketing across email, SMS, forms, mobile push, and reviews. This service includes a range of ready-to-customize template libraries for various marketing materials and provides tools for effective segmentation using historical and real-time behavior data. Additionally, Klaviyo facilitates the creation and tracking of coupon codes and offers real-time revenue data analytics for various marketing channels.
The app offers a free installation option, supporting up to 500 email contacts and 150 SMS/MMS credits. For expanded needs, scalable pricing plans start at $30/month for 501-1,000 email contacts and $15/month for up to 1250 SMS/MMS credits. These plans include all free features plus 24/7 email support, customizable reports, and no contractual obligations, ensuring flexibility and support for businesses as they grow.
- Klaviyo centralizes data from over 300 integrations for targeted marketing
- The service offers customizable templates for emails, SMS, forms, and more
- Advanced segmentation capabilities allow for targeted marketing based on historical and real-time behaviors
- It simplifies the creation and tracking of coupon codes
- Klaviyo provides real-time revenue data for different marketing channels
- The app supports up to 500 email contacts and 150 SMS/MMS credits for free
- Flexible pricing plans start at $30/month, offering expanded features and contact capacity
- It integrates with platforms like Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, and Typeform
- The app syncs data such as tags, catalog, and coupons from Shopify
- It enables the creation of forms and sending push notifications
- A/B testing is available to optimize marketing strategies
- Klaviyo offers a library of automated flows for multi-channel marketing
- The app supports two-way customer conversations for better engagement
- It provides customizable reports and attribution tools for performance analysis
- SMS opt-in forms are included to help grow the SMS marketing list
- No free trial
- Live chat and phone support are sometimes unavailable or inefficient, with users experiencing unresponsive chatbots and lack of timely assistance (quickly resolved by customer support after escalation)