Top 10 Shopify Email Marketing Apps [May, 2024]
| Last updated April 3, 2024
This guide helps ecommerce store owners to compare and find the best email marketing app for Shopify. Email marketing apps are popular for ecommerce businesses that want to set up automated email campaigns. However, with the variety of Shopify apps for email marketing, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares ten companies for merchants to review and find the optimal email marketing app for their needs. To help them make an informed decision, a quick comparison table of the best email marketing Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify Email Marketing apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | Klaviyo: Email Marketing & SMS | Klaviyo | $30/month | 3.8/5 ⭐️ | no |  |
Get app |
| 2 | Omnisend Email Marketing & SMS | Omnisend | $16/month | 4.8/5 ⭐️ | no |  |
Get app |
| 3 | Privy – Pop Ups, Email, & SMS | Privy Operations | $30/month | 4.6/5 ⭐️ | yes |  |
Get app |
| 4 | Automizely Email Marketing, SMS | AfterShip & Automizely | $11/month | 4.9/5 ⭐️ | yes |  |
Get app |
| 5 | Marsello: Loyalty, Email & SMS | Marsello | $135/month | 4.5/5 ⭐️ | yes |  |
Get app |
| 6 | Seguno Email Marketing | Seguno | $35/month | 4.7/5 ⭐️ | yes |  |
Get app |
| 7 | Sendvio: Email Marketing & SMS | Sendvio | $11/month | 4.9/5 ⭐️ | no |  |
Get app |
| 8 | Avada Email Marketing & SMS | Avada | $16/month | 4.9/5 ⭐️ | no |  |
Get app |
| 9 | Mailchimp: Email Marketing | Mailchimp | $13/month | 3.4/5 ⭐️ | no |  |
Get app |
| 10 | SmartrMail Email Marketing SMS | SmartrMail | $14/month | 4.8/5 ⭐️ | yes |  |
Get app |
Top Shopify Email Marketing apps reviewed
Table of contents:
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS, offers an advanced marketing automation solution tailored for retail and direct-to-consumer brands. It stands out by allowing merchants to centralize data from over 300 integrations, including Shopify, for targeted and personalized marketing across email, SMS, forms, mobile push, and reviews. This service includes a range of ready-to-customize template libraries for various marketing materials and provides tools for effective segmentation using historical and real-time behavior data. Additionally, Klaviyo facilitates the creation and tracking of coupon codes and offers real-time revenue data analytics for various marketing channels.
The app offers a free installation option, supporting up to 500 email contacts and 150 SMS/MMS credits. For expanded needs, scalable pricing plans start at $30/month for 501-1,000 email contacts and $15/month for up to 1250 SMS/MMS credits. These plans include all free features plus 24/7 email support, customizable reports, and no contractual obligations, ensuring flexibility and support for businesses as they grow.
- Klaviyo centralizes data from over 300 integrations for targeted marketing
- The service offers customizable templates for emails, SMS, forms, and more
- Advanced segmentation capabilities allow for targeted marketing based on historical and real-time behaviors
- It simplifies the creation and tracking of coupon codes
- Klaviyo provides real-time revenue data for different marketing channels
- The app supports up to 500 email contacts and 150 SMS/MMS credits for free
- Flexible pricing plans start at $30/month, offering expanded features and contact capacity
- It integrates with platforms like Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, and Typeform
- The app syncs data such as tags, catalog, and coupons from Shopify
- It enables the creation of forms and sending push notifications
- A/B testing is available to optimize marketing strategies
- Klaviyo offers a library of automated flows for multi-channel marketing
- The app supports two-way customer conversations for better engagement
- It provides customizable reports and attribution tools for performance analysis
- SMS opt-in forms are included to help grow the SMS marketing list
- No free trial
- Live chat and phone support are sometimes unavailable or inefficient, with users experiencing unresponsive chatbots and lack of timely assistance (quickly resolved by customer support after escalation)
Omnisend Email Marketing & SMS
Omnisend is an email and SMS marketing automation app tailored for e-commerce stores on Shopify. It offers a range of features to enhance sales, including personalized email and SMS marketing with automated workflows for abandoned carts and welcome messages. The app aids in building email lists with interactive tools such as landing pages, exit-intent popups, and various signup forms. Additionally, Omnisend provides numerous ready-made templates, simplifying the creation of professional emails without requiring coding skills.
The app’s pricing structure includes a free plan for up to 250 contacts, offering 500 emails and 60 global SMS per month. The Standard plan, at $16/month, expands this to 6,000 emails and includes additional services like a customer success manager. For larger needs, the Pro plan at $59/month allows up to 2500 contacts, offering unlimited emails, free global SMS, advanced reporting, and 24/7 priority support. Across all plans, Omnisend ensures round-the-clock email and live chat support, emphasizing accessibility and user assistance.
- Free plan available
- There are more than 20 ready-made automations available for personalizing marketing
- User-friendly interface, appreciated for its simplicity and ease of use
- Capabilities for both email and SMS campaigns, along with effective audience segmentation tools
- Customizable templates that are easy to use, enhancing the email creation process
- In-depth analytics and reporting features, providing valuable insights into campaign performances
- Stress-free integration with Shopify, ensuring smooth operation and data synchronization
- Tools for cleaning up bad emails, maintaining the quality and effectiveness of email lists
- Responsive and expert customer support, available to assist users with their queries
- Fair pricing, considered reasonable by users, with some reporting increased conversions and sales
- A/B testing tool, useful for understanding and improving customer communication
- Fewer email template options compared to competitors
- Notable cost increase between Standard and Pro plans
Privy – Pop Ups, Email, & SMS
Privy serves as a comprehensive ecommerce solution for Shopify stores, specializing in popup, email, and SMS marketing to enhance sales growth. It features a user-friendly drag-and-drop email editor with various templates, enabling easy creation of email campaigns. Privy also facilitates SMS marketing with options for post-signup and cart saver texts. Key to its utility are the popup display choices for expanding marketing lists and automated email and SMS functions that operate continuously. The platform is noted for its smooth integration with Shopify, unlimited email capabilities, and effective customer engagement tools like targeting options and an analytics dashboard. Additionally, Privy’s customer support is recognized for its responsiveness and thoroughness, offering valuable guidance for new users. The app’s additional functionalities, like spin-to-win games and conversion tools, contribute to growing subscriber numbers and sales.
- Free plan available
- 15 day free trial
- Privy provides unlimited popups to help grow contact lists
- Users have access to various types of popups, enhancing visitor engagement
- The platform offers advanced popup targeting based on specific user criteria
- It allows synchronization with other email service providers for cohesive marketing strategies
- Privy can sync with Shopify's coupon system, aiding in promotional campaigns
- Comprehensive email marketing tools are available, offering extensive capabilities
- The app enables sending an unlimited number of emails, supporting broad outreach
- Sophisticated targeting and automation options are available for email campaigns
- Privy offers free support through email and chat to assist users
- It includes full-scale SMS marketing features, expanding communication channels
- Advanced SMS targeting and automation tools are provided for effective messaging
- Personalized support is available for accounts with over 9,000 email contacts
- Some users expressed dissatisfaction with the response time and effectiveness of customer service (improved more recently)
- Users have reported a lack of continued support following the initial onboarding process (quickly resolved once escalated)
Automizely Email Marketing, SMS
Automizely Email Marketing, SMS, is an all-in-one marketing platform designed to enhance sales and customer engagement for brands. Key features include personalized, automated email flows based on customer shopping behavior, pre-built templates for emails and SMS, and conversion popups like spin wheels. It also offers A/B testing, performance monitoring through a dashboard, and a built-in CRM for creating relevant customer segments. Unique to Automizely is its ability to consolidate the functionality of multiple marketing apps into a single, user-friendly, no-code platform. This integration simplifies marketing processes, making it a comprehensive tool for driving sales and engagement in Shopify stores.
- Free plan available
- 7 day free trial
- The app automatically sends personalized email sequences to new sign-ups as welcome emails
- It re-engages visitors with incentives through browse abandonment emails to encourage purchases
- A mobile app builder is included to launch iOS and Android apps for your Shopify store without needing coding
- Personalized product recommendations are provided on branded tracking pages to boost sales
- The app offers timely email and SMS notifications to reduce customer anxiety and WISMO (Where Is My Order) calls
- A centralized shipment dashboard is available to track shipment status and identify exceptions
- AI-powered estimated delivery dates are used to reassure customers about their orders
- Built-in analytics are provided to gain insights into shipment status and on-time performance
- Limited functionality on the free plan
- To remove "Powered by AfterShip" branding, users need to contact the app support team, which can be an inconvenience
Marsello: Loyalty, Email & SMS
Marsello is a dynamic and innovative marketing platform designed to empower businesses in the realm of customer engagement and retention. With a mission to help businesses of all sizes thrive in the competitive landscape of modern commerce, Marsello provides a robust suite of tools and features that enable brands to forge deeper connections with their customers. Whether you’re a small boutique or a thriving e-commerce enterprise, they offer a versatile range of solutions to enhance your customer relationships, drive sales, and foster brand loyalty.
- 14 day free trial
-
Customize and launch an omnichannel loyalty program with ease. No code required
-
Drive repeat sales with email marketing, rewards, SMS and campaign automations
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Create a seamless loyalty experience by integrating your POS and eCommerce sites
-
Get a single view of your customers with detailed loyalty reports and analytics
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Connect Marsello with cutting-edge tools, like Klaviyo, LightSpeed, Cin7 & more
- Only one payment plan which on the more expensive side compared to some of the others on the list
- No free version
Seguno Email Marketing
Seguno Email Marketing is a Shopify-exclusive app designed to simplify email marketing tasks. It allows users to create and automate emails without leaving Shopify’s admin area. Key features include a library of pre-built automation series, Canva integration for easy email design, built-in deliverability assistance, spam protection, and back-in-stock restock alerts. Additionally, Seguno offers custom support from email experts, ensuring users of all shop sizes can effectively manage their email marketing campaigns.
- 10 day free trial
- Free plan available
- Integrated Email Automation allows users to create and automate emails within Shopify's admin area
- The app offers a variety of pre-built automation series for different email marketing scenarios
- Canva Integration enables easy design of visually appealing emails directly in the app
- Spam Protection features help with deliverability and prevent spam issues
- Back-in-Stock Alerts automatically notify customers about the availability of previously out-of-stock items
- Expert Support is available, providing personalized assistance from email marketing professionals
- Unlimited Sending means there are no restrictions on the number of emails sent
- Over 200 Email Templates are available, offering a wide range of design choices
- Unique Discount Codes can be created and included in emails for promotions
- Email and Chat Support provide accessible customer service options
- Enhanced Reporting offers advanced analytics and reporting tools for better performance tracking
- Custom Automations allow for the creation of tailored multi-email campaigns
- Cart Abandonment Tools help in addressing issues related to cart abandonment through targeted emails
- The feature to Remail Non-Openers allows resending of emails to recipients who didn't open them initially
- The price hike has led to dissatisfaction among customers, with some predicting an increase in negative feedback due to the change in pricing strategy
- The email templates provided by Seguno are considered basic, which can limit the creation of professional-looking emails
Sendvio: Email Marketing & SMS
Sendvio, a tool for Shopify users, specializes in email and SMS marketing automation, aiming at enhancing customer loyalty and retention. This Shopify-integrated platform offers a variety of templates for emails and popups, alongside transactional SMS notifications. Notable functionalities include diverse templates for different marketing needs, a language-adaptive workflow editor, and SMS services for crucial updates like orders and shipments. Additionally, Sendvio’s capabilities extend to providing comprehensive revenue reports, enabling users to track and analyze the performance of their marketing efforts. This tool stands out for its focus on personalization and its comprehensive approach to omnichannel marketing.
- Free plan available
- Sendvio integrates email and SMS marketing tools within the Shopify dashboard for enhanced customer loyalty and retention
- The platform offers access to a wide range of templates for email campaigns and popup forms
- It enables sending of transactional SMS for order confirmations and shipping updates
- Sendvio allows for the creation of personalized marketing automations using customizable workflows
- Detailed revenue reports are available to track the effectiveness of marketing automations and campaigns
- It provides user-friendly email marketing features, including professional templates and advanced automation options
- An efficient cart abandonment feature is included to help increase conversions
- The app offers efficient customer email list management
- Sendvio is known for its straightforward user interface and performance efficiency
- The app boasts a proactive, multilingual support team that offers live chat, scheduled calls, and advice on improving email campaigns
- Users have reported issues with the user interface following an update, noting that the app's layout became confusing and too similar to Shopify's email system
- New users transitioning from other platforms like Klaviyo have encountered difficulties due to limited guidance available online, making it hard to adapt to Sendvio
Avada Email Marketing & SMS
Avada Email Marketing & SMS is an all-in-one platform for Shopify merchants, designed to engage customers across multiple channels including email, SMS, push notifications, and WhatsApp. Its comprehensive suite of features includes smart mail, automation for various marketing scenarios, mass mailing, newsletters, and SMS marketing. Additionally, Avada offers sales popup forms, audience segmentation, advanced reporting, and campaign monitoring tools. The platform emphasizes personalization with options for segmenting contacts, recommending products, and sending order creation SMS. It also supports various popup and form types for effective lead capture and provides a range of email marketing templates, catering to different marketing needs and strategies.
- Free plan available
- Smart mail uses intelligent algorithms for personalized email content to boost engagement
- Automation streamlines repetitive marketing tasks like follow-up emails
- Mass mail enables efficient bulk email sending to numerous recipients
- The newsletter feature supports regular email updates to keep subscribers informed
- SMS marketing allows for direct marketing through text messages
- Sales popup forms engage customers with timely website pop-ups
- Audience segmentation targets specific customer groups for more effective marketing
- Advanced reports provide detailed analytics for marketing performance
- Campaign monitor manages and tracks the effectiveness of marketing campaigns
- Spin-to-Win is an interactive feature that offers rewards or discounts to engage customers
- Push notification sends updates and alerts directly to customers' devices
- No free trial
- Some users experiencing slow to respond or unhelpful customer service (improved more recently)
Mailchimp: Email Marketing
- Free plan available
- Email Automations automate emails for scenarios like abandoned carts, welcoming new customers, and re-engaging past customers
- Content Studio Access allows users to manage and reuse creative assets across different channels
- Content Optimizer is an AI-powered tool designed to improve marketing copy and imagery
- Industry Insights provide valuable data from millions of campaigns to inform marketing strategies
- Pre-built Pop-up Forms and Landing Pages are ready for immediate publication
- The Marketing CRM feature helps in managing customer relationships and data
- Creative Assistant assists in creating engaging marketing materials
- A variety of Email Templates cater to different types of email communication
- Multi-Step Journeys enable the creation of complex email sequences
- A/B Testing allows users to test different email versions for effectiveness
- Continuous support is available through 24/7 Email & Chat Support
- Customer Journey Builder lets users create tailored customer journey maps
- Send Time Optimization helps in determining the best times to send emails
- Behavioral Targeting targets customers based on their behavior
- Advanced Segmentation allows for more targeted marketing by segmenting the audience
- Multivariate Testing is used for testing multiple variables in marketing campaigns
- No free trial
- Users find the service expensive, especially the charges for additional email blocks, making it less ideal for very small businesses
- There were complaints about Mailchimp counting spammers as part of the email list, even after being deleted, resulting in higher costs and frustration
SmartrMail Email Marketing SMS
SmartrMail Email Marketing SMS, provides AI-powered email marketing tailored for Shopify merchants. The app offers a comprehensive suite of automated email solutions, including welcome emails, abandoned cart recovery, back-in-stock alerts, and personalized product recommendations. Unique to its Pro plan is the inclusion of an in-house designer for custom email content and a full email funnel strategy, design, and automation service. The platform stands out with its user-friendly interface, smooth Shopify integration, and powerful automation features. It boasts over 100 customizable newsletter and popup templates, pre-built email and SMS series, and easy migration from other platforms like MailChimp and Klaviyo. Additionally, users have access to 1-to-1 training, one-click automations, and extensive 24/5 customer support. Merchants value SmartrMail for its responsive service, insightful analytics, affordability, and regular updates, all contributing to effective and targeted email marketing.
- Free plan available
- 15 day free trial
- Personalized product recommendations are used to tailor product suggestions in emails based on customer data
- Automated cross-sell and upsell emails are designed to promote additional products to customers
- Restock emails notify customers when previously out-of-stock items become available again
- The app encourages customers to leave reviews for purchased products through review request emails
- Customer segmentation allows for targeted marketing by grouping customers based on behavior or preferences
- It provides insightful analytics for detailed data on campaign performance and customer engagement
- Designed for affordability, it offers cost-effective email marketing solutions
- The app is continuously improved with regular updates and new features
- It offers responsive and helpful customer service for quick and effective support
- Known for its reliability and speed, the app ensures fast and dependable performance in email marketing campaigns
- Users have reported frustration with the app's interface, mentioning accidental actions leading to loss of design work (customer service always quick to help resolve)
- there are complaints about the app being laggy and difficult to navigate
How to find the best email marketing Shopify app?
These ten email marketing apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify Email Marketing apps?
Shopify email marketing apps are tools adept at enhancing and refining email marketing. Central to these apps is their automation feature, enabling merchants to execute timely email campaigns like welcome messages and abandoned cart reminders. The personalization capability stands out, utilizing customer data to craft targeted messages, thus boosting engagement. Another integral element is newsletter management, which aids in the effortless creation and dissemination of updates to subscribers.
The inclusion of analytical tools in these apps is crucial, offering insights into campaign performance with metrics such as open and conversion rates, guiding strategy refinement. Customer segmentation, a prominent feature, categorizes customers for more precise communication. The apps also ease the creation of visually appealing emails with customizable templates, lessening the need for complex design skills. Their integration with Shopify ensures seamless data synchronization, elevating marketing efficiency.
Compliance with legal standards in email marketing is meticulously managed, balancing marketing reach with legal obligations. Beyond emails, some apps incorporate SMS marketing, expanding the avenues of customer interaction. The A/B testing feature, allowing for the comparison of different email versions, optimizes email strategies. Collectively, these features render email marketing apps vital for Shopify store owners, streamlining marketing processes and fostering business growth.
What is email marketing?
Email marketing is a digital marketing strategy that involves actively sending emails to a list of subscribers for promotional or informative purposes. To use it effectively, you should start by building an email list through sign-up forms on your website or during the checkout process. This list becomes a direct line of communication with your audience.
Segmenting your audience is crucial once you have a list. This process involves dividing your email list into smaller groups based on specific criteria like purchase history or geographic location, allowing for more targeted and relevant email campaigns. The content of your emails should engage and provide value to your subscribers, including newsletters, product updates, or exclusive offers.
Personalizing emails with the recipient’s name or tailoring content to their interests significantly increases engagement. You should also focus on the design of your emails, ensuring they are visually appealing, easy to navigate, and reflect your brand.
Complying with legal regulations like GDPR and the CAN-SPAM Act is essential, requiring you to obtain consent to send emails and offer an easy unsubscribe option.
Testing and optimizing your email campaigns are critical for success. You should employ A/B testing to try out different aspects of your emails, like subject lines or call-to-action buttons, to discover what works best with your audience. Based on these insights, continuously refine and improve your strategy.
Finally, maintaining a regular schedule for sending emails keeps your audience engaged without overwhelming them. Integrating email marketing with other channels like social media or your website creates a more comprehensive marketing approach. Ensuring your emails are mobile-friendly is also important, as many people use mobile devices to read emails. By focusing on these strategies, you can use email marketing effectively to build customer relationships, enhance brand awareness, and drive sales.
How do I get customer emails on Shopify?
In Shopify, you can strategically collect customer emails by creating and strategically placing sign-up forms across your website, such as on the homepage, within blog posts, or as pop-ups. This placement ensures maximum visibility and user engagement. Offering incentives like discounts or exclusive content access effectively encourages sign-ups.
You can also capture customer emails during the checkout process, a crucial interaction point. The content of your emails plays a key role in retaining subscribers, so focus on delivering valuable and engaging content, such as early access to products or special deals. Extend your newsletter’s reach by promoting it through social media channels and including email sign-up forms there.
Hosting contests or giveaways that require email sign-up can be a powerful tool for growing your email list. If your Shopify store has a blog, embedding a call-to-action for email subscriptions can attract interested readers. Be transparent about email usage and privacy to build customer trust and emphasize your store’s commitment to data privacy.
Comply with email marketing laws like GDPR and the CAN-SPAM Act to ensure your email communication is legally sound and respects customer preferences. Regularly analyze your email collection strategy with analytics to assess and optimize your methods. This ongoing process helps develop a robust and engaged email subscriber base, essential for effective email marketing.
Conclusion: Best Shopify email marketing apps
It requires time and effort to compare and evaluate features of the various different email marketing Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different email marketing Shopify apps. The results of our analysis of the best email marketing Shopify apps are listed below:
