Top 5 Best Shopify SMS Marketing Apps [May, 2024]
| Last updated January 9, 2024
This guide helps ecommerce store owners to compare and find the best SMS marketing apps for Shopify. SMS marketing apps are popular for ecommerce businesses that want to create and automate SMS marketing campaigns. However, with the variety of Shopify apps for SMS marketing, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares five companies for merchants to review and find the optimal SMS marketing app for their needs. To help them make an informed decision, a quick comparison table of the best SMS marketing Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify SMS Marketing apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | SMSBump: SMS Marketing & Email | SMSBump Ltd | $19/month | 4.9/5 ⭐️ | no |  |
Get app |
| 2 | Octane AI Quiz, Messenger, SMS | Octane AI | $50/month | 4.9/5 ⭐️ | yes |  |
Get app |
| 3 | Omnisend Email Marketing & SMS | Omnisend | $16/month | 4.8/5 ⭐️ | no |  |
Get app |
| 4 | Klaviyo: Email Marketing & SMS | Klaviyo | $30/month | 3.8/5 ⭐️ | no |  |
Get app |
| 5 | Automizely Email Marketing, SMS | AfterShip & Automizely | $11/month | 4.9/5 ⭐️ | yes |  |
Get app |
Top Shopify SMS Marketing apps reviewed
Table of contents:
SMSBump: SMS Marketing & Email
SMSBump: SMS Marketing & Email is a highly regarded app designed to enhance e-commerce marketing. It has garnered significant appreciation from users, as indicated by its impressive 4.9 out of 5-star rating from a substantial number of reviews. The app is praised for its smooth integration with Shopify and other third-party tools. This integration capability allows users to create a cohesive and efficient marketing strategy across different platforms. The user-friendly interface of SMSBump is another notable aspect, enabling users to easily design and personalize their campaigns. The interface supports a variety of functionalities such as crafting campaigns, conducting A/B testing, establishing SMS flows based on real-time events, and creating targeted customer segments. One of the most highlighted features of SMSBump is its customer support. The app offers round-the-clock email and chat assistance, and users consistently recognize the quality and responsiveness of this support.
SMSBump offers a range of features that cater to various aspects of SMS and email marketing. These include tools for automating SMS campaigns tailored to specific events such as order confirmations and abandoned carts. The analytics tools embedded within the app enable users to track the performance of their campaigns, providing valuable insights for optimizing marketing strategies. Audience segmentation is another powerful feature, allowing businesses to tailor their communication to specific groups, thus enhancing the relevance and effectiveness of their marketing efforts.
- Free plan available
- Personalized campaign creation, enabling automation of SMS campaigns for specific events like order confirmations and cart abandonment
- Audience segmentation to target specific customer groups, enhancing the effectiveness of marketing communications
- Analytics tools for monitoring and analyzing the performance of marketing campaigns
- Round-the-clock customer support through email and chat to assist users in maximizing the app’s potential
- Integration with Shopify Flow, Shopify POS, Checkout, and various third-party applications, providing a cohesive marketing experience
- A user-friendly interface that simplifies the process of creating campaigns and conducting A/B testing
- Real-time event-based automation for setting up SMS flows based on specific conditions and events
- A library of high-converting templates and automations designed to engage customers effectively
- No free trial
- There are occasional mentions of slight inconveniences while editing text in the flow templates
Octane AI Quiz, Messenger, SMS
Octane AI’s Advanced Quiz Maker is a highly recommended app for its quiz feature that guides customer buying decisions and significantly boosts sales. Merchants report immediate ROI and increased revenue, praising the app for its smooth integration with platforms like Shopify and Klaviyo, as well as its exceptional customer support team. The user-friendly interface, regular updates, and ability to increase opt-ins, conversions, and average order value (AOV) are some of it’s key features. It also provides valuable customer data and insights, creating personalized shopping experiences.
The app offers unlimited quizzes, questions, and logic branches, with the ability to make personalized product and bundle recommendations. It syncs data to email and SMS marketing apps and features an “add” and “add all” to cart option from the results page. It also allows for the creation of segmented lookalike and retargeting audiences. Stand out features include advanced Shopify quiz maker capabilities using AI, tags, collections, and conditional logic. It offers dynamic Shopify AI test-making, specialized quizzes for various industries, and seamless brand quiz integrations with Shopify.
For pricing, Octane AI offers a 14-day free trial. Its Octane Plan starts at $50/month and includes building no-code quizzes, creating opt-in and quiz pop-ups, and syncing data to Klaviyo. The Plus & Enterprise Plan, starting at $200/month, offers everything in the Octane plan plus additional features like logic branching and advanced Klaviyo integration. The Insights Analyst plan starts at $3/month, offering capabilities like reading and analyzing product reviews.
- 14 day free trial
- Build engagement and collect data easily with quizzes, requiring no coding
- Customizable opt-in tools for email, Messenger & SMS to grow lists
- Recover lost sales with flows on Facebook Messenger & SMS
- Build more detailed customer profiles to aid retention and growth
- Personalized, engaging, and branded quizzes
- Add product items/collections automatically to the cart straight from quiz results pages
- Manage and edit automation for Messenger and SMS from a single location
- Send cart abandonment, search abandonment, confirmation of order and delivery, and pre-and post-purchase messages
- Offer “smart” responses to the most common customer support queries
- Track engagement and orders/sales info analytics for each customer
- Integrations with Klaviyo, Yotpo , Gorgias, Facebook Pixel, etc
- Support levels increase according to the plan you choose
- Higher pricing than some other apps reviewed here
- No free plan
Omnisend Email Marketing & SMS
Omnisend is an email and SMS marketing automation app tailored for e-commerce stores on Shopify. It offers a range of features to enhance sales, including personalized email and SMS marketing with automated workflows for abandoned carts and welcome messages. The app aids in building email lists with interactive tools such as landing pages, exit-intent popups, and various signup forms. Additionally, Omnisend provides numerous ready-made templates, simplifying the creation of professional emails without requiring coding skills.
The app’s pricing structure includes a free plan for up to 250 contacts, offering 500 emails and 60 global SMS per month. The Standard plan, at $16/month, expands this to 6,000 emails and includes additional services like a customer success manager. For larger needs, the Pro plan at $59/month allows up to 2500 contacts, offering unlimited emails, free global SMS, advanced reporting, and 24/7 priority support. Across all plans, Omnisend ensures round-the-clock email and live chat support, emphasizing accessibility and user assistance.
- Free plan available
- There are more than 20 ready-made automations available for personalizing marketing
- User-friendly interface, appreciated for its simplicity and ease of use
- Capabilities for both email and SMS campaigns, along with effective audience segmentation tools
- Customizable templates that are easy to use, enhancing the email creation process
- In-depth analytics and reporting features, providing valuable insights into campaign performances
- Stress-free integration with Shopify, ensuring smooth operation and data synchronization
- Tools for cleaning up bad emails, maintaining the quality and effectiveness of email lists
- Responsive and expert customer support, available to assist users with their queries
- Fair pricing, considered reasonable by users, with some reporting increased conversions and sales
- A/B testing tool, useful for understanding and improving customer communication
- Fewer email template options compared to competitors
- Notable cost increase between Standard and Pro plans
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS, offers an advanced marketing automation solution tailored for retail and direct-to-consumer brands. It stands out by allowing merchants to centralize data from over 300 integrations, including Shopify, for targeted and personalized marketing across email, SMS, forms, mobile push, and reviews. This service includes a range of ready-to-customize template libraries for various marketing materials and provides tools for effective segmentation using historical and real-time behavior data. Additionally, Klaviyo facilitates the creation and tracking of coupon codes and offers real-time revenue data analytics for various marketing channels.
The app offers a free installation option, supporting up to 500 email contacts and 150 SMS/MMS credits. For expanded needs, scalable pricing plans start at $30/month for 501-1,000 email contacts and $15/month for up to 1250 SMS/MMS credits. These plans include all free features plus 24/7 email support, customizable reports, and no contractual obligations, ensuring flexibility and support for businesses as they grow.
- Klaviyo centralizes data from over 300 integrations for targeted marketing
- The service offers customizable templates for emails, SMS, forms, and more
- Advanced segmentation capabilities allow for targeted marketing based on historical and real-time behaviors
- It simplifies the creation and tracking of coupon codes
- Klaviyo provides real-time revenue data for different marketing channels
- The app supports up to 500 email contacts and 150 SMS/MMS credits for free
- Flexible pricing plans start at $30/month, offering expanded features and contact capacity
- It integrates with platforms like Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, and Typeform
- The app syncs data such as tags, catalog, and coupons from Shopify
- It enables the creation of forms and sending push notifications
- A/B testing is available to optimize marketing strategies
- Klaviyo offers a library of automated flows for multi-channel marketing
- The app supports two-way customer conversations for better engagement
- It provides customizable reports and attribution tools for performance analysis
- SMS opt-in forms are included to help grow the SMS marketing list
- No free trial
- Live chat and phone support are sometimes unavailable or inefficient, with users experiencing unresponsive chatbots and lack of timely assistance (quickly resolved by customer support after escalation)
Automizely Email Marketing, SMS
Automizely Email Marketing, SMS, is an all-in-one marketing platform designed to enhance sales and customer engagement for brands. Key features include personalized, automated email flows based on customer shopping behavior, pre-built templates for emails and SMS, and conversion popups like spin wheels. It also offers A/B testing, performance monitoring through a dashboard, and a built-in CRM for creating relevant customer segments. Unique to Automizely is its ability to consolidate the functionality of multiple marketing apps into a single, user-friendly, no-code platform. This integration simplifies marketing processes, making it a comprehensive tool for driving sales and engagement in Shopify stores.
- Free plan available
- 7 day free trial
- The app automatically sends personalized email sequences to new sign-ups as welcome emails
- It re-engages visitors with incentives through browse abandonment emails to encourage purchases
- A mobile app builder is included to launch iOS and Android apps for your Shopify store without needing coding
- Personalized product recommendations are provided on branded tracking pages to boost sales
- The app offers timely email and SMS notifications to reduce customer anxiety and WISMO (Where Is My Order) calls
- A centralized shipment dashboard is available to track shipment status and identify exceptions
- AI-powered estimated delivery dates are used to reassure customers about their orders
- Built-in analytics are provided to gain insights into shipment status and on-time performance
- Limited functionality on the free plan
- To remove "Powered by AfterShip" branding, users need to contact the app support team, which can be an inconvenience
How to Find The Best SMS Marketing Shopify App?
These five SMS marketing apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify SMS Marketing apps?
Shopify SMS marketing apps are designed to enhance the marketing strategies of e-commerce businesses through the use of text messaging. These apps offer a range of functionalities that are crucial for engaging with customers and promoting products or services effectively. One of the primary functions of these apps is the creation and automation of SMS campaigns. This feature allows businesses to send out mass text messages for various purposes, such as promotions, product launches, and special events. The automation aspect ensures that these messages are sent at optimal times and can be triggered by specific customer actions, like visiting a certain page on the website or adding items to the cart.
Another key functionality is subscriber list management. The apps enable businesses to build and manage a list of subscribers who have opted in to receive marketing messages. This is important for compliance with legal standards like the TCPA (Telephone Consumer Protection Act), ensuring that messages are only sent to users who have given their permission. Customer segmentation and message personalization are also significant features. These apps often provide tools to segment customers based on various criteria such as purchase history, browsing behavior, or demographics. Personalizing messages based on these segments can lead to more effective marketing, as the messages are more relevant to each group of customers. For online stores, abandoned cart recovery is a vital feature. SMS marketing apps can send automated text messages to customers who have added items to their cart but did not complete the purchase. These messages typically include reminders or incentives to encourage customers to return and complete their purchase.
Analytics and reporting capabilities allow businesses to track the performance of their SMS campaigns. Key metrics like open rates, click-through rates, and conversion rates help in understanding the effectiveness of the messages and in making data-driven decisions for future campaigns. Integration with Shopify and other e-commerce platforms is essential for these apps. This integration ensures that customer data is synchronized across platforms, making it easier to manage marketing efforts and maintain consistent customer experiences. Lastly, these apps assist in compliance management by helping businesses adhere to legal requirements related to SMS marketing, such as obtaining and managing customer consent for message receipt.
In essence, Shopify SMS marketing apps are comprehensive tools that assist e-commerce businesses in implementing effective, personalized, and compliant SMS marketing strategies. They are essential for businesses looking to leverage SMS as a direct and effective communication channel with their customers.
Can you do SMS Marketing on Shopify?
SMS marketing can be conducted on Shopify through the use of third-party apps. Shopify itself doesn’t provide built-in SMS marketing features, but it supports various apps that can be integrated into your Shopify store to facilitate SMS marketing. These SMS marketing apps enable store owners to create and manage text message campaigns. This involves building a list of subscribers who have opted in to receive SMS communications, ensuring compliance with legal requirements like the TCPA. The apps offer functionalities for automating SMS messages, which can be used for a range of purposes, including promotional offers, product launches, abandoned cart reminders, and order confirmations.
In addition to sending out bulk messages, these apps often provide the ability to segment your customer base and send personalized messages. This means you can target specific groups of customers with tailored messages based on their past behavior, preferences, or interactions with your store. Personalization is key in making SMS marketing effective, as it increases the relevance of the messages to the recipients. Another important feature of these apps is analytics and reporting. They typically provide insights into the performance of your SMS campaigns, helping you to understand metrics like open rates, response rates, and conversion rates. This data is crucial for assessing the effectiveness of your SMS marketing efforts and for making informed decisions to improve future campaigns.
Lastly, these SMS marketing apps help in ensuring that your marketing practices are compliant with relevant regulations. They manage aspects such as obtaining customer consent for SMS communications and providing easy opt-out options for customers who no longer wish to receive messages.
Is SMS Marketing still worth it in 2024?
In 2024, the worthiness of SMS marketing depends on specific factors related to your business and target audience. Firstly, SMS marketing continues to offer high open and read rates, as text messages tend to be checked promptly by most users. This immediacy can be incredibly beneficial for time-sensitive offers, alerts, or updates. Secondly, the effectiveness of SMS marketing is closely tied to your target demographic. If your audience prefers mobile communication and is receptive to text messages, then SMS campaigns can yield excellent engagement. However, if your audience leans towards other forms of digital communication, like email or social media, the impact of SMS marketing might be less significant. Additionally, the nature of your message plays a critical role. SMS is ideal for concise, direct communication. It’s perfect for brief updates, reminders, or exclusive offers. However, for more complex or detailed messages, other platforms might be more suitable.
Lastly, the integration of SMS marketing with other digital strategies can amplify its effectiveness. For instance, combining SMS alerts with email campaigns or social media advertising can create a more cohesive and comprehensive marketing strategy.
Conclusion: Best Shopify SMS Marketing Apps
It requires time and effort to compare and evaluate features of the various different SMS marketing Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different SMS marketing Shopify apps. The results of our analysis of the best SMS marketing Shopify apps are listed below:
