Top 5 Best Shopify Marketing Apps [November, 2024]
| Last updated September 27, 2024
This guide helps ecommerce store owners to compare and find the best Marketing apps for Shopify. Marketing apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Marketing, it can be challenging to find the ideal app for store owners’ individual needs.
To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.
This guide compares five companies for merchants to review and find the optimal Marketing app for their needs. To help them make an informed decision, a quick comparison table of the best Marketing Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.
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Quick comparison of the best Shopify Marketing apps
| # | App Name | Developer Name | Pricing | Rating | Free Trial | Image | Action |
|---|---|---|---|---|---|---|---|
| 1 | Avada Email Marketing & SMS | Avada | $16/month | 4.9/5 ⭐️ | no |  |
Get app |
| 2 | Recart: SMS Marketing + AI | Recart | $299/month | 4.8/5 ⭐️ | yes |  |
Get app |
| 3 | Omnisend Email Marketing & SMS | Omnisend | $16/month | 4.8/5 ⭐️ | no |  |
Get app |
| 4 | CM Commerce: Email Marketing | CMC Campaign Monitor | 4.6/5 ⭐️ | no |  |
Get app | |
| 5 | Klaviyo: Email Marketing & SMS | Klaviyo | $30/month | 3.8/5 ⭐️ | no |  |
Get app |
Top Shopify Marketing apps reviewed
Table of contents:
Avada Email Marketing & SMS
Avada Email Marketing & SMS is an all-in-one platform for Shopify merchants, designed to engage customers across multiple channels including email, SMS, push notifications, and WhatsApp. Its comprehensive suite of features includes smart mail, automation for various marketing scenarios, mass mailing, newsletters, and SMS marketing. Additionally, Avada offers sales popup forms, audience segmentation, advanced reporting, and campaign monitoring tools. The platform emphasizes personalization with options for segmenting contacts, recommending products, and sending order creation SMS. It also supports various popup and form types for effective lead capture and provides a range of email marketing templates, catering to different marketing needs and strategies.
- Free plan available
- Smart mail uses intelligent algorithms for personalized email content to boost engagement
- Automation streamlines repetitive marketing tasks like follow-up emails
- Mass mail enables efficient bulk email sending to numerous recipients
- The newsletter feature supports regular email updates to keep subscribers informed
- SMS marketing allows for direct marketing through text messages
- Sales popup forms engage customers with timely website pop-ups
- Audience segmentation targets specific customer groups for more effective marketing
- Advanced reports provide detailed analytics for marketing performance
- Campaign monitor manages and tracks the effectiveness of marketing campaigns
- Spin-to-Win is an interactive feature that offers rewards or discounts to engage customers
- Push notification sends updates and alerts directly to customers' devices
- No free trial
- Some users experiencing slow to respond or unhelpful customer service (improved more recently)
Recart: SMS Marketing + AI
- Free plan is available
- 7 day free trial is available
- Offers a fully managed SMS marketing service
- Utilizes AI to optimize content creation and scheduling
- Includes automated workflows for welcome messages, cart recovery, and reorders
- Provides customizable popups for desktop and mobile for text and email capture
- Features advanced tools for building both email and SMS lists
- Achieves high ROI, with significant revenue generation reported by top brands
- Uses dynamic personalization in messages to enhance customer engagement
- Delivers comprehensive analytics to assess and refine campaign performance
- There are complaints about the complexity of setting up and using the app's features effectively
Omnisend Email Marketing & SMS
Omnisend is an email and SMS marketing automation app tailored for e-commerce stores on Shopify. It offers a range of features to enhance sales, including personalized email and SMS marketing with automated workflows for abandoned carts and welcome messages. The app aids in building email lists with interactive tools such as landing pages, exit-intent popups, and various signup forms. Additionally, Omnisend provides numerous ready-made templates, simplifying the creation of professional emails without requiring coding skills.
The app’s pricing structure includes a free plan for up to 250 contacts, offering 500 emails and 60 global SMS per month. The Standard plan, at $16/month, expands this to 6,000 emails and includes additional services like a customer success manager. For larger needs, the Pro plan at $59/month allows up to 2500 contacts, offering unlimited emails, free global SMS, advanced reporting, and 24/7 priority support. Across all plans, Omnisend ensures round-the-clock email and live chat support, emphasizing accessibility and user assistance.
- Free plan available
- There are more than 20 ready-made automations available for personalizing marketing
- User-friendly interface, appreciated for its simplicity and ease of use
- Capabilities for both email and SMS campaigns, along with effective audience segmentation tools
- Customizable templates that are easy to use, enhancing the email creation process
- In-depth analytics and reporting features, providing valuable insights into campaign performances
- Stress-free integration with Shopify, ensuring smooth operation and data synchronization
- Tools for cleaning up bad emails, maintaining the quality and effectiveness of email lists
- Responsive and expert customer support, available to assist users with their queries
- Fair pricing, considered reasonable by users, with some reporting increased conversions and sales
- A/B testing tool, useful for understanding and improving customer communication
- Fewer email template options compared to competitors
- Notable cost increase between Standard and Pro plans
CM Commerce: Email Marketing
- Free plan is available
- Automated email campaigns for customer interactions
- Personalized messages based on customer behavior
- Abandoned cart emails to recover sales
- Reviews collection and display in emails
- Real-time performance tracking
- Easy-to-use drag-and-drop editor for customization
- Tools to grow subscriber lists through pop-ups
- No free trial is available
- The app’s customization options are considered limited by certain users
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS, offers an advanced marketing automation solution tailored for retail and direct-to-consumer brands. It stands out by allowing merchants to centralize data from over 300 integrations, including Shopify, for targeted and personalized marketing across email, SMS, forms, mobile push, and reviews. This service includes a range of ready-to-customize template libraries for various marketing materials and provides tools for effective segmentation using historical and real-time behavior data. Additionally, Klaviyo facilitates the creation and tracking of coupon codes and offers real-time revenue data analytics for various marketing channels.
The app offers a free installation option, supporting up to 500 email contacts and 150 SMS/MMS credits. For expanded needs, scalable pricing plans start at $30/month for 501-1,000 email contacts and $15/month for up to 1250 SMS/MMS credits. These plans include all free features plus 24/7 email support, customizable reports, and no contractual obligations, ensuring flexibility and support for businesses as they grow.
- Klaviyo centralizes data from over 300 integrations for targeted marketing
- The service offers customizable templates for emails, SMS, forms, and more
- Advanced segmentation capabilities allow for targeted marketing based on historical and real-time behaviors
- It simplifies the creation and tracking of coupon codes
- Klaviyo provides real-time revenue data for different marketing channels
- The app supports up to 500 email contacts and 150 SMS/MMS credits for free
- Flexible pricing plans start at $30/month, offering expanded features and contact capacity
- It integrates with platforms like Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, and Typeform
- The app syncs data such as tags, catalog, and coupons from Shopify
- It enables the creation of forms and sending push notifications
- A/B testing is available to optimize marketing strategies
- Klaviyo offers a library of automated flows for multi-channel marketing
- The app supports two-way customer conversations for better engagement
- It provides customizable reports and attribution tools for performance analysis
- SMS opt-in forms are included to help grow the SMS marketing list
- No free trial
- Live chat and phone support are sometimes unavailable or inefficient, with users experiencing unresponsive chatbots and lack of timely assistance (quickly resolved by customer support after escalation)
How to Find The Best Marketing Shopify App?
These five Marketing apps for Shopify are ranked based on the following criteria:
- Features
- Price
- Rating on the Shopify app store
- Free trial availability
- Free app options
- Compatibility with other top apps
- Number of apps the app provider operates
- Pros and cons
- Built for Shopify badge
- Reviews and assessment by AcquireConvert
What are Shopify Marketing apps?
Shopify Marketing apps are tools that help online stores attract, engage, and convert customers through various marketing channels. These apps offer features like email marketing, social media advertising, SEO optimization, and campaign management, enabling merchants to reach a broader audience and promote their products effectively.
A key feature of Shopify Marketing apps is the ability to automate email campaigns. Merchants can send targeted emails based on customer behavior, abandoned carts, or seasonal promotions, helping to drive sales with minimal effort. Many apps also integrate with social media platforms, allowing merchants to create and manage ads on Facebook, Instagram, and Google directly from the Shopify dashboard.
SEO optimization is another important feature, helping stores improve their search engine rankings and drive organic traffic. These apps provide insights on keywords, site performance, and other SEO factors.
Additionally, many Shopify Marketing apps offer analytics to track campaign performance, helping store owners make data-driven decisions to optimize their marketing efforts.
Overall, Shopify Marketing apps provide an all-in-one solution to manage marketing strategies, automate tasks, and increase sales across multiple channels. For more options, explore the Shopify App Store to find apps suited to your store’s marketing needs.
What is the best way to send a Marketing notification to customers?
Do Marketing convert to sales?
Yes, marketing can effectively convert to sales. Well-crafted marketing campaigns, whether through email, social media, or ads, encourage customers to take action, often driving them to complete a purchase. Marketing initiatives such as personalized emails, special offers, and targeted advertisements create engagement by offering tailored content that resonates with individual customer interests.
Discounts and time-sensitive offers can create a sense of urgency, leading customers to buy sooner rather than later. Additionally, retargeting ads—reminding customers of products they viewed or abandoned in their cart—are highly effective at converting potential interest into sales.
For merchants, marketing not only boosts immediate sales but also provides insights into customer behavior. By analyzing which campaigns or messages perform best, businesses can refine their marketing strategies for even better conversion rates in future campaigns.
Overall, marketing helps generate awareness, build relationships, and, ultimately, drive sales by engaging customers at various touchpoints throughout their journey.
Conclusion: Best Shopify Marketing Apps
It requires time and effort to compare and evaluate features of the various different Marketing Shopify apps to find the ideal option.
Shopify store owners must evaluate relevant information to make the optimal choice for their needs.
This guide does the challenging work for merchants by comparing and evaluating the top choices for different Marketing Shopify apps. The results of our analysis of the best Marketing Shopify apps are listed below:
