Klaviyo: Email Marketing & SMS vs Mailchimp: Email Marketing Side by Side Comparison March, 2024

Klaviyo: Email Marketing & SMS vs Mailchimp: Email Marketing Comparison

This side-by-side assessment aids customers who are puzzled relating to picking in between Klaviyo: Email Marketing & SMS and Mailchimp: Email Marketing to locate the most effective Shopify Email Marketing app for their ecommerce business demands. It analyzes the needed qualities of both Shopify Email Marketing apps to aid sellers in contrasting their remedies and making a notified selection. To assist users in picking between Klaviyo: Email Marketing & SMS and Mailchimp: Email Marketing to find the best-suited app, listed below is a checklist of both app pros and cons, together with a contrast of their normal app characteristics, including attributes, developed for Shopify accreditation, cost, no cost test availability, app store score and no cost app options.

Klaviyo: Email Marketing & SMS vs Mailchimp: Email Marketing Summary

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Mailchimp: Email Marketing

Rating: 3.4/5 ⭐️
Developer Name: Mailchimp

Mailchimp serves entrepreneurs by enhancing brand and business growth. Compatible with Shopify’s online store and POS, it focuses on targeted email strategies, analytical insights, and an effective marketing CRM, aiding in business expansion and sales increase. Its functionalities, including automated email campaigns for varied customer interactions, a Content Studio for asset management, AI-enhanced Content Optimizer, insights from extensive campaign data, and instant-use pop-up forms and landing pages, are designed to optimize marketing efforts, increase customer engagement, and boost sales.

Free Trial: no
Free Plan: Yes
Price Starting from: $13/month
Built For Shopify: No
  • Free plan available
  • Email Automations automate emails for scenarios like abandoned carts, welcoming new customers, and re-engaging past customers
  • Content Studio Access allows users to manage and reuse creative assets across different channels
  • Content Optimizer is an AI-powered tool designed to improve marketing copy and imagery
  • Industry Insights provide valuable data from millions of campaigns to inform marketing strategies
  • Pre-built Pop-up Forms and Landing Pages are ready for immediate publication
  • The Marketing CRM feature helps in managing customer relationships and data
  • Creative Assistant assists in creating engaging marketing materials
  • A variety of Email Templates cater to different types of email communication
  • Multi-Step Journeys enable the creation of complex email sequences
  • A/B Testing allows users to test different email versions for effectiveness
  • Continuous support is available through 24/7 Email & Chat Support
  • Customer Journey Builder lets users create tailored customer journey maps
  • Send Time Optimization helps in determining the best times to send emails
  • Behavioral Targeting targets customers based on their behavior
  • Advanced Segmentation allows for more targeted marketing by segmenting the audience
  • Multivariate Testing is used for testing multiple variables in marketing campaigns
  • No free trial
  • Users find the service expensive, especially the charges for additional email blocks, making it less ideal for very small businesses​
  • There were complaints about Mailchimp counting spammers as part of the email list, even after being deleted, resulting in higher costs and frustration
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Klaviyo: Email Marketing & SMS

Rating: 3.8/5 ⭐️
Developer Name: Klaviyo

Klaviyo: Email Marketing & SMS, offers an advanced marketing automation solution tailored for retail and direct-to-consumer brands. It stands out by allowing merchants to centralize data from over 300 integrations, including Shopify, for targeted and personalized marketing across email, SMS, forms, mobile push, and reviews. This service includes a range of ready-to-customize template libraries for various marketing materials and provides tools for effective segmentation using historical and real-time behavior data. Additionally, Klaviyo facilitates the creation and tracking of coupon codes and offers real-time revenue data analytics for various marketing channels.

The app offers a free installation option, supporting up to 500 email contacts and 150 SMS/MMS credits. For expanded needs, scalable pricing plans start at $30/month for 501-1,000 email contacts and $15/month for up to 1250 SMS/MMS credits. These plans include all free features plus 24/7 email support, customizable reports, and no contractual obligations, ensuring flexibility and support for businesses as they grow.

Free Trial: no
Free Plan: Yes
Price Starting from: $30/month
Built For Shopify: No
  • Klaviyo centralizes data from over 300 integrations for targeted marketing
  • The service offers customizable templates for emails, SMS, forms, and more
  • Advanced segmentation capabilities allow for targeted marketing based on historical and real-time behaviors
  • It simplifies the creation and tracking of coupon codes
  • Klaviyo provides real-time revenue data for different marketing channels
  • The app supports up to 500 email contacts and 150 SMS/MMS credits for free
  • Flexible pricing plans start at $30/month, offering expanded features and contact capacity
  • It integrates with platforms like Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, and Typeform
  • The app syncs data such as tags, catalog, and coupons from Shopify
  • It enables the creation of forms and sending push notifications
  • A/B testing is available to optimize marketing strategies
  • Klaviyo offers a library of automated flows for multi-channel marketing
  • The app supports two-way customer conversations for better engagement
  • It provides customizable reports and attribution tools for performance analysis
  • SMS opt-in forms are included to help grow the SMS marketing list
  • No free trial
  • Live chat and phone support are sometimes unavailable or inefficient, with users experiencing unresponsive chatbots and lack of timely assistance (quickly resolved by customer support after escalation)

Klaviyo: Email Marketing & SMS vs Mailchimp: Email Marketing Comparison Conclusion

It requires time and effort to compare and examine attributes of the various different Shopify Email Marketing applications to discover the perfect option. Shopify shopkeepers must review relevant details to make the ideal selection for their requirements. This alongside contrast guide does the challenging work of getting the Email Marketing applications for vendors to compare and assess the leading selections for different Email Marketing Shopify applications.