Sendvio, a tool for Shopify users, specializes in email and SMS marketing automation, aiming at enhancing customer loyalty and retention. This Shopify-integrated platform offers a variety of templates for emails and popups, alongside transactional SMS notifications. Notable functionalities include diverse templates for different marketing needs, a language-adaptive workflow editor, and SMS services for crucial updates like orders and shipments. Additionally, Sendvio’s capabilities extend to providing comprehensive revenue reports, enabling users to track and analyze the performance of their marketing efforts. This tool stands out for its focus on personalization and its comprehensive approach to omnichannel marketing.

Klaviyo: Email Marketing & SMS, offers an advanced marketing automation solution tailored for retail and direct-to-consumer brands. It stands out by allowing merchants to centralize data from over 300 integrations, including Shopify, for targeted and personalized marketing across email, SMS, forms, mobile push, and reviews. This service includes a range of ready-to-customize template libraries for various marketing materials and provides tools for effective segmentation using historical and real-time behavior data. Additionally, Klaviyo facilitates the creation and tracking of coupon codes and offers real-time revenue data analytics for various marketing channels.

The app offers a free installation option, supporting up to 500 email contacts and 150 SMS/MMS credits. For expanded needs, scalable pricing plans start at $30/month for 501-1,000 email contacts and $15/month for up to 1250 SMS/MMS credits. These plans include all free features plus 24/7 email support, customizable reports, and no contractual obligations, ensuring flexibility and support for businesses as they grow.