Giles Thomas, Author at Acquire Convert - Page 12 of 21
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[9] Shopify help options for free & paid support [2024]

In these instances, it’s important to call in reinforcements–specifically, the bounty of Shopify support experts that are trained to assist you with any number of issues you might run into while operating your online store.

In many cases, you may be able to solve the problem yourself by accessing the Shopify support channels available online. For more complicated issues, you may need to hire paid Shopify help from a professional. Either way, you have several options to choose from, and now is a good time to bookmark this article for future reference.


1. The Shopify Experts Directory – Paid

The Shopify Experts Directory is a great resource for finding paid support. Using the directory, you can easily hire a Shopify expert to assist you with all things Shopify–SEO, design, marketing, sales strategy, and more. Of course, such expertise comes at a price, so you should be prepared to invest both time and money into finding a high-quality consultant with expertise in your area of interest.

With so many Shopify experts to choose from, it can be overwhelming to know where to start. To help simplify the process, start by concretizing your specific support request(s) and from there, determine what type of expert you need (marketing? Design? Photography?); then, search the expert directory by category.

For example, for all marketing- and design-related needs, our #1 recommended Shopify expert is you guessed it my agency, Whole Design Studios, a London-based studio which has completed over 500 projects and works with over 50 Shopify stores every month. The agency now offers digital marketing services in Dubai. Visiting this page in the experts directory will lead you to dozens of client testimonials, services and pricing, as well as a simple link to contact the studio directly.

In instances where you haven’t had an expert recommended to you, consider sending support requests to multiple experts. However, make sure that you tailor each request to the individual expert you are contacting. Remember that these experts are also trying to grow a consulting business and their time is valuable; sending a request for support that is poorly matched to an expert’s speciality is a waste of time for everyone.

That said, don’t overwhelm yourself by engaging in conversations with too many experts at once, as this will be time-consuming and create confusion. Start by contacting two or three experts, and see how the screening process goes. From there, you’ll either find an expert that’s a great fit for you, or you will learn which questions are better or unnecessary to ask the next time around.

Finally, consider working with Shopify experts who you understand culturally. While it may be far less costly to offshore your work, you will likely pay the price on the backend, in the form of language barriers, miscommunications, and oddly-timed meetings held in inconvenient time zones.


2. Shopify Support (Shopify Gurus) – Free

Another first-stop resource for Shopify issues is Shopify’s own support channel, located within the Shopify Help Center.

From the drop-down support menu, you have several options. You can contact Shopify gurus directly for help via chat, email, phone, or Twitter. These gurus are available to answer questions about your specific Shopify plan, as well as direct you to other resources that will help you resolve your problem.

Also within the Shopify support channel are video tutorials, available on Shopify’s YouTube channel, access to the Shopify community and its discussion forums, Shopify webinars, and the Shopify Changelog, which is a great resource for learning about recent updates to the platform.


3. Shopify Theme Creator Support – Free/Paid

So you bought a Shopify theme from the Shopify marketplace. Do you know if it was designed internally by Shopify, or built by a third party, such as Lots, Pixel, or Underground, and sold on the marketplace? This is an important piece of information, as it will dictate where you should turn for Shopify theme support once you’ve purchased and installed your theme.

If your Shopify theme was built internally, search the Shopify Help Center for your theme-related question, and if necessary, reach out to Shopify Support for additional assistance.

If your theme was built by a third party, first visit the company’s website and browse their help center for solutions to your problem. Submit a ticket with your specific query if you don’t find a relevant answer in the help center.

Whether you contact Shopify directly or reach out to a third party theme developer, you’re in luck. These support teams are fantastic. They can explain the capabilities of your theme, and will even spend a few minutes on a call helping you set up theme options and configurations. While this theme-related support is typically free, be aware that you may be charged a fee for the support help if your issue is complicated and can’t be resolved in a 5-10 minute call.


4. App Developer Support – Free/Paid

The number of apps that are being built to help online merchants manage and enhance their Shopify stores is huge and always climbing. The rapid growth of this market comes with a huge benefit to Shopify store owners in the form of a wide variety of Shopify apps made to optimize your Shopify store; from inventory management to marketing to customer retention–there’s an app for that. However, this market expansion also means that there’s a wide range in terms of the quality of support offered by app development teams.

Because the apps created for Shopify stores are so niche, it is often difficult to know which app to choose within a specific category. Usually, what distinguishes one app from another is the quality of support. One way to assess a specific app developer’s support quality before making your choice, is to send some pre-sales requests to the app team. Go with the app that provides the fastest and most reliable support.

Similar to the theme support teams, app support teams will typically offer their customers free support up to a certain limit; any remaining requests that exceed the time limit are subject to a fee.


5. Private Facebook Groups — Free

Another great free resource for Shopify store owners is, believe it or not, Facebook. There are dozens of Facebook groups dedicated to supporting Shopify merchants.

These Facebook groups can be an invaluable resource to you as a Shopify store owner: they give you direct access to a community of thousands of other Shopify business owners who face the same doubts, wins, challenges, and questions as you.

However, given the growing number of Facebook groups dedicated to providing peer-to-peer Shopify support, it is important to be discerning. In the world of Facebook groups, less is more. According to our friends at storetasker, if you’re a member of 5 Shopify facebook groups, it’s too many. Be selective! Look for communities that are well-moderated and have several thousand members. And of course, as always, do not blindly accept the truth or utility of all online advice. Make sure to pick and choose the tips that work for you and your business.

Here’s a list of our favorite Facebook support groups for Shopify store owners:

1. General support for online businesses: A Better Lemonade Stand

2. Branding/Marketing: Shopify Traffic Academy

3. Marketing/Scaling: Shopify Strategy

4. Facebook ads: Kingpinning

5. Facebook ads/Product sourcing: Justin Cener Mastermind


6. Google – Free

As with most questions these days, the first place you should look for an answer is on Google. It’s fast, it’s free, and it will take you straight to articles and forum discussions that address your specific issue.

In fact, if you search for a Shopify-related question on Google, many of your search results will link you directly to the Shopify Help Center, which is an equally good place to start searching for a solution to your problem.


7. Official Shopify Forums – Free

As mentioned briefly above, the official Shopify forums are an excellent place to receive free Shopify support. These forums discuss topics related to ecommerce generally, Shopify specifically, and also broader issues of entrepreneurship in the digital age. Bookmark the above-linked page; these forums will become your lifeline as your Shopify business grows.


8. Shopify podcasts – Free

Another free resource to keep in your back pocket is the Shopify Masters podcast. This podcast helps business owners launch and grow a profitable Shopify store by providing listeners with advice and inspiration gathered through weekly interviews with successful ecommerce entrepreneurs.


9. Online courses – Free/Paid

Last but certainly not least: online courses! Online courses are a great way to expand your understanding of the ecommerce world and learn specific strategies for tackling the issues you face as a Shopify merchant.

For example, if you’re interested in increasing your online sales, we’ve found AcquireConvert’s Ecommerce Conversion Rate Optimization Best Practices to be an invaluable asset. It is a five-lesson course, including 51 ecommerce best practices, supported by case studies.

RisePro is another source that is extremely helpful for Shopify merchants looking to use Instagram marketing to drive traffic to their online store. RisePro offers many resources, but most notable is their free, live online video training for business owners seeking a step-by-step process to gain more followers, traffic, and ecommerce sales from Instagram.


Shopify help is on the way!

Whether you’re a Shopify rookie who is just beginning to dabble in the ecommerce world, or an experienced shop owner making a comfortable profit from your store, you will eventually and inevitably require Shopify help and support at some point in your journey. And now you know where to find it!

If you find the Shopify support options listed above to be useful, consider returning the favor by engaging in group discussions and community forums to share your lessons learned with your fellow entrepreneurs. After all, success is not measured by what you have; it is created by what you share.

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Updated Nov 1st 2022 [Exchange Marketplace Shut Down]

You have an entrepreneurial streak. You’ve decided to break into the wonderful world of ecommerce but you’d rather not spend masses of time and effort working on a name, concept, store design, or product development. Exchange Marketplace, powered by Shopify, makes it simple to do this by buying a ready-made business. You don’t even have to get your hands dirty. This marketplace features only Shopify stores for sale. It enables existing or wannabe merchants to buy or sell a Shopify store online – just as you would buy or sell any other commodity.

In fact, there are over 3000 stores there already and more are added daily. That’s just a fraction of the 500,000 plus Shopify businesses around the world, but it’s enough to start sinking your teeth into.

Whether it’s an established brand worth a million dollars or a new drop shipping business available for a few thousand, store owners place listings on Exchange to get their businesses in the shop window for potential buyers.

If you’re interested in creating a new revenue stream through ecommerce but you’d rather not build from the ground up, the following steps will help you get clear on how to buy an existing Shopify store on the Exchange Marketplace…


Step 1 to find Shopify stores for sale: Have a good browse

A quick review of the Exchange Marketplace will reveal a wide array of listings of Shopify stores for sale.

You can search using a variety of different filters, including:

Industry:

image7

Source: https://exchangemarketplace.com 

Business type:

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Source: https://exchangemarketplace.com 

Location:

image10

Source: https://exchangemarketplace.com 

Selling price:

image8

Source: https://exchangemarketplace.com 

Revenue:

image9

Source: https://exchangemarketplace.com 

Simply have a good browse. Take a look at what’s available and the type of information available about businesses listed in the marketplace. Get a feel for how the site works and what’s out there.


Step 2: Decide the business/industry you want to be involved in & draw up a shortlist

Most people buy businesses in areas of particular interest. If they love fashion, they might by a clothing business.

Once you’ve got a feel for the listings available, decide on the industry you’re targeting. Then consider your budget, as well as the time and resources you’re willing to put into growing the business.

If you have plenty of time on your hands and are willing to put energy into steadily growing your store, you might opt for a startup. That may seem like a gamble but, if you have a strong entrepreneurial spirit and are prepared to work at marketing your store, it may be an attractive option.

If you want to keep costs down, you might want to consider a dropshipping business. This is where the manufacturer or another retailer/wholesaler ships the goods to customers. You basically just have a website and some marketing resources that act as a “front” for the products or services.

image12

Source: https://exchangemarketplace.com 

Decide how hands-on you want to be with your Shopify store. If you’re looking at the purchase as an investment (much like an investment in property or shares) you probably want it to grow without taking up much of your own time. In this case, an established store with a good revenue stream may be the best option.

All types and sizes of Shopify business are available on the Exchange Marketplace:

  • Established, high-revenue and high-growth stores.
  • Shopify starter stores that have sold less than $100.
  • Dropshipping businesses that carry no inventory (as mentioned, these are popular but are not without risks: ask what you’re actually getting for your investment).
  • Print-on-demand businesses – ideal for t-shirts, mugs, posters etc. where products are only created when the orders are placed (low risk and therefore very popular again)

Draw up a shortlist of businesses that you can consider in more detail.


Step 3: Do your homework on your shortlisted businesses

Once you’ve found a few likely candidates for your list, it’s time to get into the nitty-gritty: the numbers that really matter to a buyer.

image4

Source: https://exchangemarketplace.com 

As well as providing general information about the business itself, each listing includes key data you’ll want to know, such as:

  • Asking price (which is negotiable)
  • Average monthly revenue
  • Inventory value
  • Average sessions per month (traffic)
  • Total revenue
  • Expenses per month
  • Social media follower numbers, etc.

This information is pulled directly from Shopify’s own statistics.

Most of the data cannot be edited by the merchants themselves so you can consider it trustworthy. However, note that the following is input by sellers themselves and cannot be verified by Exchange:

  • Average profit/month
  • Average overall profit margin
  • Average number of sales/month

If you’re considering buying, you’ll want to view the client account for your own peace of mind and hammer out the precise details with the seller.

You’ll also want to go a little deeper with your due diligence. Find out the following, for starters:

  • Why are they selling? Is the marketplace saturated and is there still a demand for these products?
  • How many months of revenue can the store show? Is one or two months of revenue really enough to pin your future on? Better if the store can show established revenue over a period of 12 months.
  • What are the monthly expenses driving the revenue? Is there good net profit or is all the demonstrated revenue eaten up by expenses?
  • Will the traffic source continue after you buy the store? Or is it tied specifically to the present owner (e.g. an Instagram account outside of the business)?
  • Is their social media following an active and engaged audience? Or is it just raw numbers of “fans”?
  • Can the owner provide access to verified Google Analytics data – to demonstrate traffic sources and the most popular products and store pages?
  • How much will you need to invest in marketing the business after buying? Do you have the budget for this?

These are just a few of the key questions you’ll want to ask. The Exchange Marketplace has also compiled this list of questions you may want to consider asking the seller.

You’ll also need to check with the merchant exactly what the asking price covers. Some examples of what you’ll want to check are highlighted here:

image2

Source: https://exchangemarketplace.com 

Based on the key numbers and what’s included in the sale, you’ll be able to assess whether to take things further with each of the stores on your shortlist.


Step 4: Negotiate an offer with the business owner

You’ve narrowed your choice down to the store you really want. It’s for sale and you’re interested in buying.

What next?

Just like with any deal, once you’ve done your due diligence, it’s time to contact the owner using the secure messaging platform provided and start negotiating.

If you don’t yet have an account, you’ll need to create one.

Then, if you’re looking at a business valued at less than $5000, you can start communicating with the owner directly through the Exchange Marketplace (using an anonymous email address if you prefer).

image6 Source: https://exchangemarketplace.com 

If the asking price of the business is over $5,000, you’ll be asked to verify your account before contacting the seller. This is a relatively simple process whereby you just need to provide some information about who you are and the type of business you’re interested in buying.

Note that if the asking price of the business is $20,000 or more, you’ll need to connect your LinkedIn profile to your Exchange account. It’s just a condition that you need to follow.

Once you’ve done this, you can request additional information about the store from the owner and begin the negotiation process.

The bottom line here – if there’s something you’ve seen that’s not included in the asking price but will help you run the store more effectively, negotiate to include it in the deal.

If the asking price itself proves difficult to negotiate, try convincing the seller to include more resources in the final deal… perhaps marketing assets or more inventory.

Once you’re happy, it’s time to make your offer by completing the form and clicking SUBMIT OFFER.

image1

Source: https://www.shopify.com/blog/how-to-buy-business-shopify-exchange 


Step 5: Finalise the deal and arrange transfer of the business

Once your offer has been accepted by the seller, Exchange Marketplace walks you through the buying process.

You’ll receive instructions for making the transaction to the seller for the purchase of the business. As a buyer, you can use your credit card for small transactions and bank wire for larger transactions.

The seller needs to detail the terms of precisely what’s included in the sale, as per previous negotiations.

Exchange Marketplace manages the transaction through Escrow.com. This provides third-party protection through an established “middleman” (Escrow). It means that no money will exchange hands before both parties are satisfied with the conditions of the deal.

Escrow.com has a good reputation, having processed over $3.5 billion in payments. This provides both you, the buyer, and the seller, with extra peace of mind.

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Source: https://www.escrow.com 

Once the conditions of the deal are met to the satisfaction of both parties, the seller transfers the store’s assets and provides account information to the buyer. Once you’re satisfied that you have what you need, the funds can be released to the seller by Escrow.com.

The actual process of transferring the business (including all assets such as domain names, social media accounts, etc.) generally takes around 3-5 days.

Some of your first actions as the new owner of the business include:

  • Contacting suppliers to assess reliability
  • Replacing the original owner’s details with yours and changing passwords for all key accounts

In most cases, the seller will help you make it a smooth transition process and may even provide some ongoing support as part of the final deal. This will help you to start hitting some home runs from day one.


Flippa vs. Exchange Marketplace

Exchange Marketplace, powered by Shopify, is not the only place where you can pick up an ecommerce store for sale.

There are other marketplaces for small and medium-sized businesses out there. You already know eBay. Another is Empire Flipper.  One of the most popular dedicated business marketplaces is Flippa, based in Melbourne (Australia) and San Francisco.

image13

Source: https://flippa.com/ 

The main downside of Flippa is that the marketplace is less “regulated” than Exchange. So vendor claims are not fully verified and some of the smarter ones know how to manipulate analytics to provide fake stats for their stores.

On a more positive note, Flippa generally provides detailed information about the business for sale. Exchange Marketplace is sometimes criticised for not providing enough detail.

The data on business revenues featured on Exchange is, however, straight from the horse’s mouth and very transparent. It comes from whitelisted sources and all stores on the marketplace remain “live” and “active”.

While you should still do your homework before making an offer, the data you see on Exchange is reliable: it’s the same as what the seller sees.

And when you decide to buy, Exchange Marketplace acts as a broker, helping the transition process go through reliably and quickly.

The platform has a vested interest in the success of the transition process and will provide all the documentation necessary, encouraging a comprehensive and smooth handover process.

This makes it simple to buy and sell.


Exchange Marketplace: Your gateway into ecommerce?

If you’re looking to take the first plunge into ecommerce and buy a store, Exchange may be the gateway you need.

Whether you’re looking to add an extra revenue stream with a small Shopify starter store while holding down a full-time job or you’re planning to purchase an established business to grow over the coming years, you’ll find excellent options on the Exchange Marketplace.

While the opportunities are there, identifying a store that’s suitable for your budget and your available time and resources is not to be rushed.

Whatever you buy, it won’t be set and forget. There will be demands on your money, your energies, and your time.

As with buying any business, do your homework and choose well.