Shopify Marketing Blog - Page 5

Conversion Rate Optimization Process

Giles Thomas June 11, 2014

Conversion rate optimization or CRO is all about marketing. It’s about in-depth and laser focused understanding of your customer and how to provide them with a better user experience aiding them in finishing tasks faster and in simpler and more efficient ways.The ONLY way to achieve this is through data, no guessing, no hunches, definitely not I JUST KNOW candidates.You must form a ‘hypothesis’ to test but before even this you must collect data, not just any data but the right data.

Landing Page Optimization Checklist

Giles Thomas June 26, 2014

If you are a marketer or business owner and need to improve your landing pages performance then this is the checklist for you.You won’t find any opinions here or fake one size fits all hacks, just case studies, best practice and a badass Landing Page Optimization Checklist you can start using today.Download the Landing Page Optimization Checklist

[21 Point] Content Promotion Checklist To Increase Traffic Today

Giles Thomas May 15, 2014

If you are asking “why does no one read my blog” then you are yet to discover the power of content promotion.In this article we will discuss 21 ways you can increase traffic by promoting your content the right way.I’ve included an actionable ‘Content Promotion Pack’ with a step by step guide for content promotion pre and post launch, with templates to turn these tactics into practice today. Download it here.