WhatsApp is the world’s most popular messenger app, with around two billion monthly active users, and counting. Especially in mobile-first countries such as in LATAM and ASEAN you will see WhatsApp all over the place. With businesses of all kinds, such as boutiques, shops, hairdressers, public toilets.. being on WhatsApp, to offer you to make your purchases or book your appointments, the WhatsApp-trend amongst businesses knows no stopping, and is slowly conquering EMEA as well.