Try and guess what the number one, (absolutely) irreplaceable marketing asset for each ecommerce business is?

Don’t know it? Sure you do, it’s good (g)old E-mail!

Yes, email is the number 1 revenue driving channel.

No matter how much traction social media or other channels are getting email is still the channel with highest ROI – 4400% to be precise.

For each dollar spent on email marketing, businesses generate $44 in revenue.

The trick to getting email marketing right is making your posts engaging to the right kinds of people.

This means that the emails are relevant and compelling enough to be opened, read, and acted upon.

Action is vital, as Google now ranks every email coming into their Gmail users’ accounts.

They will, for instance, mark a post as a newsletter, or in the very worst-case scenario as ‘spam.’

Over time, your email engagement levels could then start to affect your authority as a brand.