Try and guess what the number one, (absolutely) irreplaceable marketing asset for each ecommerce business is?
Don’t know it? Sure you do, it’s good (g)old E-mail!
Yes, email is the number 1 revenue driving channel.
No matter how much traction social media or other channels are getting email is still the channel with highest ROI – 4400% to be precise.
For each dollar spent on email marketing, businesses generate $44 in revenue.