Landing pages are the backbone of online lead generation.

Whether you run a SaaS company, ecommerce shop or blog, you need to be increasing the conversion rate of your landing pages in order to grow your business.

To ensure the highest percentage of people visiting your landing pages convert (take your desired action: sign up, subscribe etc) you need to have a deep understanding of your customers and their behaviour.

In this article we are going to dig into how you can use exit intent technology to develop your customer understanding and improve your landing pages conversion rates.